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Revenue Roll Reviews & Product Details

Feras K.
FK
Partner & Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Revenue Roll?

Their product works, plain and simple. And the team there is world class. We use them on most of our 8- and 9- figure brands with noticeable revenue lifts across the board. They are very easy to implement and use. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

Nothing not to love! They are truly a great product and team. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Our 8- and 9- figure brands use Revenue Roll to identify users and retarget them effectively. Review collected by and hosted on G2.com.

Revenue Roll Overview

What is Revenue Roll?

Revenue Roll's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 50% of website visitors—without requiring form submissions or purchases. This empowers brands to personalize web experiences and remarket to previously anonymous visitors through email, ads, and direct mail, driving customer acquisition at a lower cost per acquisition (CPA).

Revenue Roll Details
Languages Supported
English
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Product Description

Revenue Roll is the all-in-one solution that rapidly identifies web visitors with rich actionable insights at an unprecedented rate, while providing powerful features and tools to profitably engage audiences that matter most.

How do you position yourself against your competitors?

Revenue Roll de-anonymizes 4x more web traffic than any other tool and includes free email domain warming—enabling rapid email list growth without compromising deliverability.

Plus, at one-fifth the cost of competitors, Revenue Roll delivers unmatched ROI.


Seller Details
Company Website
Year Founded
2021
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Description

Revenue Roll is a vendor specializing in financial solutions that focus on maximizing revenue growth for businesses. Their services include revenue optimization strategies, financial analytics, and consulting aimed at enhancing profitability and operational efficiency. Through innovative tools and expert guidance, Revenue Roll helps organizations streamline their revenue processes and achieve their financial goals. For more information, visit their website at www.revenueroll.com.


Emily W.
EW
Overview Provided by:

Recent Revenue Roll Reviews

FA
Felipe A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Invested in our success"
The team is always coming with suggestions to improve results. They are flexible, thoughtful and inverted in our success.
Zach S.
ZS
Zach S.Small-Business (50 or fewer emp.)
5.0 out of 5
"High ROI List Growth Tool"
Helped grow our list faster then any other tool on the market.
John S.
JS
John S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Transformative Retargeting for Performance-Driven Brands"
As a performance-based agency, everything we do is centered around customer acquisition and measurable impact. Our revenue is directly tied to the ...
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Revenue Roll Media

Revenue Roll Demo - Grow your email lists with up to 90% of website visitors
De-anonymize up to 90% of visitors--instantly. Get name, email, phone, address, AD ID & more. Watch leads automatically flow to Klaviyo and other ESPs through native integrations.
Revenue Roll Demo - Only pay for visitors that matter
Flexibly control which visitors become leads: filter by web behavior or data quality. Plus, choose to enrich all qualified visitors or focus solely on reactivating existing profiles that Klaviyo doesn't detect returning to your site.
Revenue Roll Demo - Track orders across audiences
Track revenue and order count across 4+ attribution types to make sure you are getting the most out of your enriched audiences.
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16 out of 17 Total Reviews for Revenue Roll

5.0 out of 5
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Revenue Roll Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Revenue RollQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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John S.
JS
Head of Partnerships
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

As a performance-based agency, everything we do is centered around customer acquisition and measurable impact. Our revenue is directly tied to the success of our clients, which means we need the most effective tools to maximize conversions and improve efficiency. Revenue Roll has been an absolute game-changer for us in this regard.

The biggest upside is how seamlessly it identifies and re-engages high-intent shoppers—something that traditional retargeting platforms simply can’t do at the same level. RR ensures we’re targeting the right people at the right time, driving stronger ROAS and lowering CAC.

From a financial standpoint, having this in the mix does so much for our revenue targets with clients. It increases our ability to scale retargeting profitably, ensuring we can maximize performance while keeping costs efficient. The additional benefit of their email deliverability optimization also provides indirect advantages, helping to improve overall engagement beyond paid media.

On top of the results, their team is just world-class. Their support, insights, and ability to refine strategy alongside us make them an invaluable partner. We’re lucky to have them in our ecosystem and look forward to continuing to scale with them. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

There’s not much to dislike. The only challenge is that once you start using Revenue Roll, you won’t want to run retargeting without it. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Revenue Roll fixes the broken retargeting funnel by identifying high-intent shoppers and converting them more effectively. As a performance-based agency, this directly improves our clients' ROAS, lowers CAC, and helps us hit revenue targets more efficiently. It’s a key piece in driving stronger acquisition results across our client portfolio. Review collected by and hosted on G2.com.

Robbie H.
RH
Vice President Of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

RevenueRoll has been a fantastic addition to our business. The platform helps us identify visitors on our website and turn those insights into actionable opportunities.

What stands out the most is their amazing team, which made the deployment process seamless—even on our custom platform. They went above and beyond, developing special code to ensure everything worked perfectly. Instead of being overwhelmed with random emails, we can now target and scale effectively, which has been a game-changer for us.

We previously used other services, like retention.com, which was like a giant firehose of emails. Those emails weren't wrong, but they were less targeted. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivered great results. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

RevenueRoll is helping us solve the challenge of identifying website visitors and turning them into actionable leads. Before using the platform, we were overwhelmed with unqualified emails that didn’t convert, but now, we can target and scale effectively. Their system allows us to identify who’s visiting our site, engage with them in a more meaningful way, and as a result, we’ve seen a noticeable increase in qualified emails that directly contribute to additional revenue and improved margins. I Review collected by and hosted on G2.com.

Noah H.
NH
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

Revenue Roll is amazing because they don't try to confuse you about how they identify prospects or where the data's coming from. The product is extremely straightforward, easy to use, and the team over there is beyond helpful at making sure you utilize every ounce of RR. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

At this point in time, I have 0 complaints. Onboarding our brands has been seamless & everything works on autopilot. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Revenue Roll is helping our brands the most with cross-device identification. Meaning, someone comes on our site on one device & then comes back to engage (or finish their purchase) on another. This is massively impactful when you're talking about hundreds of thousands (and for some brands, millions) of prospects jumping on our brands' websites in a given month. Review collected by and hosted on G2.com.

Eric R.
ER
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it.

I've enjoyed working with them and we've seen positive results. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

They are finding and identifying more customers than our current cookies are catching and allow us to gain some incremental revenue from our brands by finding customers with purchase intent. Review collected by and hosted on G2.com.

Chris M.
CM
Co-Founder &amp; Chief Marketing Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Revenue Roll?

I wish I had this years ago when starting my e-commerce business. We have captured more emails in the past 12 months with Revenue Roll then we have in the past three years! Our email marketing revenue is up nearly 100% year over year. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

No complaints right now. The team listens to feedback and is quick to roll out new solutions. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

- We were not capturing enough email & customer data on our homepage & cart page

- Our email revenue was trending down YOY

- Our email customer list was burning and dissolving

- Emails were going to spam

I could not find a single other product on the market that was priced fairly and affordably, looked at solutions like Retention & Black Crow but they did not meet the mark. Review collected by and hosted on G2.com.

Jack G.
JG
Director of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

Used a few of these tools, but Revenue Roll matched way more traffic. When we first implemented them, they matched 83% of abandoned carts-even identifying shoppers Klaviyo missed as return visitors. Dramatically grew our audiences for cart recovery campaigns, driving an additional $25k+ extra revenue in the first month.ROI jumped even higher once they launched domain warming and all emails starting hit the primary inbox. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

No complaints. Love the team and product. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Amazing user identification matching. Allowing us to remarket our total visitor base + their domain warming keeps you from deliverability issues. Review collected by and hosted on G2.com.

Bob S.
BS
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Revenue Roll?

Revenue Roll not only opens up a new acquisition channel for our DTC brands, but it also helps us maximize our paid traffic spend. Seamless, easy and fast integration into our existing commerce tech stack. Onboarding and customer support is excellent. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

Sometimes, the value prop of the RevRoll platform can be challenging to explain to merchants. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

We are always looking for ways to grow our existing channels and find new ones. Revenue Roll helps us grow our email list from anonymous traffic hitting the store, so that we can engage with potential customers that we never could before. As ad costs and COA continue to increase Revenue Roll help us maximize that budget and significantly lowered our costs. Review collected by and hosted on G2.com.

Shannon D.
SD
Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

We switched over from Retention.com and never looked back. We have found that Revenue Roll is extremely easy to use and set up, the team is readily available to help with any troubleshooting and they're always available. We're constantly making incremental revenue and we're not worried about our list health etc. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

I can't think of any really, this is a must-have in any ecomm brand's tech stack. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

We're capturing more site visitors and browsers and actively turning them into sales and identifiable customers. Review collected by and hosted on G2.com.

Cael S.
CS
Stealth Brands
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Revenue Roll?

The team is top tier, very helpful & knowledgable. The tech is on par if not better with everything else out there & with the best CX I've gotten from a SAAS tool. Been an operator for 8+ years, never seen a team like Revenue Roll be so invested in their clients. Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

I think RR is going to be adding much more tech. I just wish it was released sooner. Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Identity matching and email deliverability. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Revenue Roll?

RevRoll has been an exceptional partner! Since launching in late 2023, their identification and enrichment tools have driven over $3M in revenue ($1.5M incremental revenue) by helping us connect with previously unidentifiable website visitors and reactivating existing customers. Their ability to match an average of ~40% of monthly traffic and pass key data into Klaviyo has supercharged our email campaigns, generating significant incremental revenue while maintaining strong deliverability. We’ve been impressed with their results-driven approach and ongoing optimization efforts, including email warming. Highly recommend for any brand looking to scale email engagement and revenue! Review collected by and hosted on G2.com.

What do you dislike about Revenue Roll?

Great value - we don't have any complaints at this time Review collected by and hosted on G2.com.

What problems is Revenue Roll solving and how is that benefiting you?

Revenue Roll is solving the problem of identifying and engaging website visitors who would otherwise remain anonymous or unengaged. By enriching a signifcant portion of our web traffic with key contact information (name, email, address, phone), Revenue Roll allows us to:

Grow Our Email List: They've added ~3M new prospects to Klaviyo, giving us a larger audience to target with email campaigns.

Reconnect with Lapsed Customers: By identifying re-visitors already in our database, they've reactivates orders and driven signficant revenue.

Improve Campaign Performance: With this enriched data, we've been able to run targeted and effective email campaigns, driving +$3MM in total revenue without compromising deliverability.

Lower CPA: By converting anonymous visitors into actionable leads, Revenue Roll helps us acquire customers more efficiently. Review collected by and hosted on G2.com.