Redpoint Customer Data Platform Reviews & Product Details

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Product Website

Seller

Redpoint Global

Discussions

Redpoint Customer Data Platform Community

Languages Supported

German, English, French, Spanish

Overview by

Beth Pfefferle

Pricing

Pricing provided by Redpoint Customer Data Platform.

Redpoint Customer Data Platform

Contact for pricing

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Redpoint Customer Data Platform Integrations

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Verified by Redpoint Customer Data Platform

Redpoint Customer Data Platform Media

Redpoint Customer Data Platform Demo - Redpoint Interactions Dashboard

Customizable reporting tools for managing Redpoint's offerings

Redpoint Customer Data Platform Demo - Redpoint's Data Quality and Ingestion

Keep Bad CX at Bay: Having high quality data throughout the customer lifecycle means your CX is performing to its greatest potential. Data quality as part of an AI-driven virtuous cycle results in clean data for all downstream purposes, from core CDP to AI models and more.

Redpoint Customer Data Platform Demo - Redpoint's Data Observability

Your CX is only as good as your data. Data observability automatically monitors and reports on your data in real-time, so that you can confidently drive enhanced CX outcomes and create brand trust. Redpoint’s data observability monitors data transparently as it moves through the CDP, increasing c...

Redpoint Customer Data Platform Demo - Redpoint's Segmentation and Activation

Supercharge Your CX with No-Code Segmentation: With Redpoint, you will be able to create, visualize and test audiences without writing a line of code, so you can focus on agile, creative, data-driven marketing that leads to higher ROI and low costs.

Redpoint Customer Data Platform Demo - Redpoint's Insights to Leverage for CX

Mine your behavioral, demographic or calculated data – including propensity, churn or predictive models (yours or Redpoint’s) – for insights you can leverage for any business or CX objective or use case. Drive high customer value with Redpoint's intelligent segmentation you can activate in real t...

Redpoint Customer Data Platform Demo - The Golden Record

Example of a single customer record to show tracked behaviors.

Redpoint helps Xanterra optimize their customer engagement strategies across all touchpoints in more than 100 data silos to drive more relevant guest experiences.

Personalize customer experiences by deploying the Redpoint Golden Record.

Hear directly from Xanterra Travel Collection's Andrew Heltzel, as he shares his thoughts on how working with Redpoint Global has helped Xanterra in managing their customer's experience in their various journeys.

Official Downloads

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Stan J.

Assistant Coach - NCAA Division 3 Ice Hockey

Small-Business (50 or fewer emp.)

7/5/2024

"I used the platform to understand target markets in the executive recruitment realm."

4/5

What do you like best about Redpoint Customer Data Platform?

I enjoyed the ease of use of the product as well as the different features that were included in the platform. It gave me a lot of outlets to accomplish my goals. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Some of the information was not readily available and or incorrect when searching for certain data. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/9/2024

"Redpoint Customer Data Platform provides data I can blindly rely on!"

4.5/5

What do you like best about Redpoint Customer Data Platform?

I personally like the real time insights provided by Redpoint Customer Data Platform. It enables me to take my everyday decisions effectively backed by data. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

There is not much but one thing that I would like to mention is sometimes so much information does become overwheming due to its complex structure. Review collected by and hosted on G2.com.

Shanmukha S.

Marketing Analyst

Small-Business (50 or fewer emp.)

7/8/2024

"Best marketing application"

4.5/5

What do you like best about Redpoint Customer Data Platform?

The best thing which I like about the CDP is Identity Resolution. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Nothing much everything seems to be well and good. Review collected by and hosted on G2.com.

Edward C.

Customer Service Representative

Small-Business (50 or fewer emp.)

7/5/2024

"Decently easy to use"

4/5

What do you like best about Redpoint Customer Data Platform?

User friendly, easy to locate the section required Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Font and mobile view can be improved. Spacing is not the best between sections Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

7/7/2024

"Very good"

3.5/5

What do you like best about Redpoint Customer Data Platform?

I like the design and the user ability very recommended Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

I wish there is more information regarding the data Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

4/18/2024

"Great Customer Management for the 21st century"

5/5

What do you like best about Redpoint Customer Data Platform?

I like that it integrates customer information in multiple ways. That fact that it brings together a customer's demographic as well as their shopping trends all in one place. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

I honestly don't have any dislikes at the moment. I will say that I have only been using the software for only a year at the moment . Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/5/2024

"Great option"

5/5

What do you like best about Redpoint Customer Data Platform?

It helps unifying all customer data in one place Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

Nothing to dislike, its a great platform Review collected by and hosted on G2.com.

Rachel B.

Sales

Small-Business (50 or fewer emp.)

2/22/2022

"Redpoint Customer Engagement Hub"

5/5

What do you like best about Redpoint Customer Data Platform?

the functionality and how easy it is to use Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

the aesthetic could be more appealing to the eye Review collected by and hosted on G2.com.

Verified User in Industrial Automation

Mid-Market (51-1000 emp.)

4/8/2020

"Just what we hoped it would be"

5/5

What do you like best about Redpoint Customer Data Platform?

Redpoint gives us full control of our data and how we want to handle it. Review collected by and hosted on G2.com.

What do you dislike about Redpoint Customer Data Platform?

if you want a flip the switch turnkey this is not for you. This is not a downside for us. Thats not what we wanted. Review collected by and hosted on G2.com.

Recommendations to others considering Redpoint Customer Data Platform:

If you don't like being put in someone else's box or not being in control of your own data then this is for you. Review collected by and hosted on G2.com.

What problems is Redpoint Customer Data Platform solving and how is that benefiting you?

Redpoint has allowed us to automate many of our activities and give us access into our data that was not possible before. We love the tool and the ability it gives us to access our data and action on it on our terms. Very customizable. Review collected by and hosted on G2.com.