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Qualifio Reviews & Product Details - Page 5

Qualifio Overview

What is Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands. The platform enables marketing teams to get to know their audiences through interactive and gamified experiences, offering compelling reasons for ongoing engagement with their brand. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats — without any technical skills. These interactive campaigns, combined with powerful forms and opt-ins, empower them to collect and enrich data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Moreover, Qualifio facilitates the process of rewarding engaged customers through customisable earning rules, member portals, and flexible prize planning, fostering recurring customer interactions. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

Qualifio Details
Languages Supported
German, English, French, Italian, Dutch, Spanish
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Product Description

Qualifio is an engagement and data collection platform. It enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.


Seller Details
Seller
Qualifio
Year Founded
2011
HQ Location
Louvain-la-Neuve, Walloon Region
Twitter
@qualifio
1,235 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®

Anastasia B.
AB
Overview Provided by:
Digital Marketing Officer

Recent Qualifio Reviews

Carina P.
CP
Carina P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great gamification tool with a LOT of possibilities"
All the different options for setting up games and interactions - very easy to get started
SL
Samantha L.Small-Business (50 or fewer emp.)
4.5 out of 5
"User friendly tool with many options!"
- Easy to use - Nice helpdesk & accountmanager - Lot's of options
MV
Marcello V.Mid-Market (51-1000 emp.)
4.0 out of 5
"Quick and powerful"
How quick and easy it is to set up campa
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Qualifio Media

Qualifio Demo - The Qualifio platform
How our platform looks like.
Qualifio Demo - Campaign examples
On the left, a sampling campaign launched by L'Oréal, and on the right, an interactive member portal launched by Clermont Foot 63.
Qualifio Demo - A quiz launched by Unilever for their brand Ben&Jerry's.
A quiz launched by Unilever for their brand Ben&Jerry's.
Qualifio Demo - A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
Qualifio Demo - A co-branded obstacle run game launched by Club Employés.
A co-branded obstacle run game launched by Club Employés.
Qualifio Demo - A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
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52 Qualifio Reviews

4.6 out of 5
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52 Qualifio Reviews
4.6 out of 5
52 Qualifio Reviews
4.6 out of 5

Qualifio Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for QualifioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Sports
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

Application très facile d'utilisation. Support ultra réactif et disponible Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Je n'ai rien à relever de particulier à ce sujet Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Ils permettent un enrichissement de notre base de données à travers des jeux variés très appréciés par notre communauté Review collected by and hosted on G2.com.

Verified User in Sports
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

Great product bringing valuable & actionable insights. Great team available & flexible to meet needs Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

At this stage nothing specific, to be seen how things evolve Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Enriching user data that can be used for activation purposes Review collected by and hosted on G2.com.

LC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Qualifio?

Endless possibilities to create competitions that are all different from each other Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

The limits of the forms do not allow you to start completing it one day and then leave it aside before coming back to it the next day to finalize it Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

We have collected several hundred people who have subscribed to our newsletters using this tool. It also allows us to animate our community and increase our audience on our Facebook page. Review collected by and hosted on G2.com.

RV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

The multitude of possible features & UI. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Limited survey functionality within the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Qualifio comes in multiple shapes and sizes for both the more tech savvy and dummie users. So regardless of your experience with Qualifio or other platforms, this tool will show you the way.

Their support team always strives to aid you to a obtain the maximum possible result with your campaign. They are also willing to investigate feature ideas if and when you propose them.

The platform can be used either for engagement (to simply give your website visitors something 'to do') or for lead generation and database enrichment. For the former you increase your page views & time on site with anonymous campaigns. For the latter you can use identified campaigns synced directly into your CRM-platform. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

We experienced a lot of difficulty with registration forms in the past for company events and on-site happenings. Qualifio has proven time and time again to provide the solution we need. Review collected by and hosted on G2.com.

Julie S.
JS
Assistant Marketeer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Qualifio has a lot of options and is very easy to use. The possibilities are almost endless, for every idea there is a Qualifio solution.

I also like the fact that they are constantly developping new things.

The blog comes in handy for inspiration and best practices. When you are not sure about how to set up a new campaign it is the perfect way to get some inspiration from other companies.

You can also impliment Qualifio on your site, social media, newsletters etc without causing any problems, this is a big advantage.

The results for each campaign are easy to find and understand. It's good that you get the choice to see a detailed report or just a dashboard with the basic fact. The dashboard is easy to show colleagues who are not in the marketing department.

The Qualifio team is very eager to teach you how to use all the different tools. The training was effective, in just a few hours our marketing team learned all the basics of Qualifio. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

It has some bugs that causes problems from time to time. Sometimes it's hard to find out what causes the problem.

Qualifio has a good service team that can help you out in a short amount of time. So it won't affect your campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Qualifio is very good developed and future proof. The set up goes very fast and every teammember can use it.

You will see results in no time. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

It's perfect to engage your audience and get leads. In a very short time you can get the desired goals. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Qualifio is offering to us opportunities to engage with our consumers. First because the solution is very easy to use and we can gain time to set up our campaigns. There is a lot of ideas they share also on their website and we can follow the results in real time. Secondly behind the solution, there is a read team of experts who are very reactive and proactive. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

For the moment Qualifio is not connected to our other solutions yet. So we are working with the Qualifio team to be able to plug Qualifio to our CTM. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

This is a solution to test because this is user friendly and even someone who do not know how to code can create nice campaign with Qualifio. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

1. Gain of time: We gain a lot of time though Qualifio to set up our campaigns. This allow us to be more fast than before though smooth processes.

2. Test and improve: We can very easily test different type of campaign and see via the results which type answer the most to our consumers and to the brand objectives

3. Inspiration & expertise: We get also inspiration and recommendations based on previous campaigns set up by Qualifio for other clients and their expertise Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

- Easy-to-use Campaign creator

- Endless Creative Possibilities on a campaign-level

- Extensive reporting opportunities: dashboards, data exports, etc.

- Scalable solution: easy to copy-paste and relaunch campaigns in different languages

- Great Support & Account team Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

- Limit of 9 Profiles per campaign. This is unfortunately a treshold in the case of complex campaigns that require to branch & merge multiple small campaigns.

- On a campaign-level the creative possibilities are endless, however on a question level creative possibilities are rather limited. For example not possible to make a "slider" where a consumer can position himself on a sliding scale. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Give it a try! You'll be amazed about how quick and easy it is to setup your first campaign. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

- Skin Consultation Tool

- Segmentation of Database

- Profiling of consumers and enhancing of CRM profiles

- Increased amount of Database opt-ins

- Close to consumer / 1-on-1 Interaction

- Sales uplift Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Qualifio is the soltuion for any maketer willing to collect qualitative first party data.

But you do much more that simply collecting data you can thanks to the wide variaty of template build a strong unerstanign of your customers.

Add to this the fact that adding a big gaificaitn is always a good way to maintain a healthy database Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Some times you need to think your process a bit differently but with the support of the Qualfio team you always come to a win win relation and a succesful project Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Have chat with them and you will notice that although they are a saas platform their human touch make all the difference Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Collecting data

Engaging audiances

Maintaining a good database quality Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Easy of use : to create, manage and publish campaign

Possibility to create campaign without coding knowledge

Connection with our CRM tools

Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Campaign's personalization have its limits (without css / js)

Analytics KPI are limited Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Inform your key contact if they are interested in this tools before its implementation Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Centralization of data collection campaigns

Personalization of data collect forms and opt-ins Review collected by and hosted on G2.com.

Maribel K.
MK
Intern
Computer Networking
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Qualifio?

The fact that we are provided with so many opportunities to engage with the communities, which is very important for us as it is a major part of our division. One of the best things is that it provides features to send mass surveys, quizzes, interactive game-quizzes to collect data. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Filling out the boxes to create a form or a quiz just takes a very long time because of the numerous fields to fill. It would also be nice if there were more types of data fields to be collected. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

As a campaign management product, Qualifio is definitely worth a go. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

I use it as a part of the Division of Student Affairs to collect survey information for students, generate quizzes and launch campaigns. This provides pretty good CRM features, so I do quite like it. Review collected by and hosted on G2.com.