Qualifio
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Qualifio
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4.6 out of 5 stars
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Qualifio Reviews & Product Details - Page 3

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Qualifio Overview

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What is Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands. The platform enables marketing teams to get to know their audiences through interactive and gamified experiences, offering compelling reasons for ongoing engagement with their brand. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats — without any technical skills. These interactive campaigns, combined with powerful forms and opt-ins, empower them to collect and enrich data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Moreover, Qualifio facilitates the process of rewarding engaged customers through customisable earning rules, member portals, and flexible prize planning, fostering recurring customer interactions. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

Qualifio Details
Discussions
Qualifio Community
Languages Supported
German, English, French, Italian, Dutch, Spanish
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Product Description

Qualifio is an engagement and data collection platform. It enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.

Seller Details
Seller
Qualifio
Year Founded
2011
HQ Location
Louvain-la-Neuve, Walloon Region
Twitter
@qualifio
1,235 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
Anastasia B.
AB
Overview Provided by:
Anastasia Babatzikis
Digital Marketing Officer

Recent Qualifio Reviews

Carina P.
CP
Carina P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great gamification tool with a LOT of possibilities"
All the different options for setting up games and interactions - very easy to get started
Read more
SL
Samantha L.Small-Business (50 or fewer emp.)
4.5 out of 5
"User friendly tool with many options!"
- Easy to use - Nice helpdesk & accountmanager - Lot's of options
Read more
MV
Marcello V.Mid-Market (51-1000 emp.)
4.0 out of 5
"Quick and powerful"
How quick and easy it is to set up campa
Read more
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Qualifio Media

Qualifio Demo - The Qualifio platform
How our platform looks like.
Qualifio Demo - Campaign examples
On the left, a sampling campaign launched by L'Oréal, and on the right, an interactive member portal launched by Clermont Foot 63.
Qualifio Demo - A quiz launched by Unilever for their brand Ben&Jerry's.
A quiz launched by Unilever for their brand Ben&Jerry's.
Qualifio Demo - A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
Qualifio Demo - A co-branded obstacle run game launched by Club Employés.
A co-branded obstacle run game launched by Club Employés.
Qualifio Demo - A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
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52 Qualifio Reviews

4.6 out of 5
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52 Qualifio Reviews
4.6 out of 5
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4.6 out of 5
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Qualifio Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for QualifioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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OV
Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

- User-friendly SAAS platform

- Easy integrations with CRM systems

- GDPR compliant

- Fast setup of campaigns

- Multiple gamification formats for any marketing purpose

- Great inspiring ideas on their website

- Very supportive team Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

- Requires some coding if you want to personalise

- Basic dashboarding, yet high level enough

- Dashboarding not customizable Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Finding an easy way to create great user engaging formats and yet gathering customer data on a GDPR proof way Review collected by and hosted on G2.com.

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Toby E.
TE
Director of partnerships
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

Since first being introduced to Qualifio, we've found them to be super-efficient, and such a helpful and friendly team. The product is flexible and adaptable, and for us, integration was very straightforward. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

This is very specific to our individual use case, but we would have liked to be able to transfer data into Qualifio's forms rather than only pull out the data. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Audience acquisition via a wide range of formats. Review collected by and hosted on G2.com.

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Arthur J.
AJ
Chef de projet marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Qualifio?

The quality of the tool, the variety of modules Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

The poor integration on Facebook that is not qualitative for the users Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Rewarding customers while we do not have a loyalty program Review collected by and hosted on G2.com.

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Thomas G.
TG
Lead project Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Le support, à l'écoute et réctif sur de multiples sujets. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Le dashboard de reporting : manque de KPI Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Permet de déploiement rapide de jeux concours variés sans développement grâce au back-office. Review collected by and hosted on G2.com.

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MR
Subdirector de Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Great platform to engage with our audience, generate leads, and increase frequency Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Maybe the time to create campaigns could be shortened someway Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Collecting data. Review collected by and hosted on G2.com.

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Helpful?
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Verified User in Leisure, Travel & Tourism
AL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Qualifio est une solution très intuitive, facile à prendre en main

J'aime beaucoup le blog également qui regorge d'idée

Le support est très bien fait également Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

J'ai encore quelques difficultés avec les templates de mises en page

Sinon RAS Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Surtout les petits problèmes "techniques" ou des questions de dernières minutes, le support est très réactif, c'est un gros plus Review collected by and hosted on G2.com.

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Verified User in Online Media
AO
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

the support team and how easy it is to train others with the tool. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

How unflexible it is to set up Qualifio iFrame in different websites. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

make sure to have one Admin that will keep training everyone on using the tool Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Landing page forms that easy to set up, also how flexible the forms are considering what's need in the media industry. Review collected by and hosted on G2.com.

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Manon K.
MK
Account & Success Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Qualifio?

- A solution that allows you to have maximum freedom according to your inspirations

- A great design

- A team that is attentive and accessible

- A quick implementation

- Ease of integration and connections Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

We want even more possibilities and new things! Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

- Lead Generation

- Gamification Review collected by and hosted on G2.com.

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Gregory M.
GM
Membre
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

I like the diversity of the use cases and the fact that they are easily activated even for a beginner. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

There's not much I don't like, but the SaaS model requires animations to be part of a long-term strategy and not a one-shot operation. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

They allow you to attract new users/prospects/leads through fun game mechanics. Everyone wins. Review collected by and hosted on G2.com.

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Helpful?
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LD
Chargé de campagne digitale
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Qualifio?

Versatility in the games offered by Qualifio Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

At first glance, nothing to report on this side, I have never encountered any problems with the platform so far. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

The platform allows for examining the gamification aspect of certain operations by understanding RS and emailing, hence its very useful versatility. Review collected by and hosted on G2.com.

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Qualifio