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Qualifio Reviews & Product Details - Page 2

Qualifio Overview

What is Qualifio?

Qualifio is the leading European first- and zero-party data collection platform for consumer brands. The platform enables marketing teams to get to know their audiences through interactive and gamified experiences, offering compelling reasons for ongoing engagement with their brand. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats — without any technical skills. These interactive campaigns, combined with powerful forms and opt-ins, empower them to collect and enrich data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Moreover, Qualifio facilitates the process of rewarding engaged customers through customisable earning rules, member portals, and flexible prize planning, fostering recurring customer interactions. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

Qualifio Details
Languages Supported
German, English, French, Italian, Dutch, Spanish
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Product Description

Qualifio is an engagement and data collection platform. It enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.


Seller Details
Seller
Qualifio
Year Founded
2011
HQ Location
Louvain-la-Neuve, Walloon Region
Twitter
@qualifio
1,235 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®

Anastasia B.
AB
Overview Provided by:
Digital Marketing Officer

Recent Qualifio Reviews

Carina P.
CP
Carina P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great gamification tool with a LOT of possibilities"
All the different options for setting up games and interactions - very easy to get started
SL
Samantha L.Small-Business (50 or fewer emp.)
4.5 out of 5
"User friendly tool with many options!"
- Easy to use - Nice helpdesk & accountmanager - Lot's of options
MV
Marcello V.Mid-Market (51-1000 emp.)
4.0 out of 5
"Quick and powerful"
How quick and easy it is to set up campa
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Qualifio Media

Qualifio Demo - The Qualifio platform
How our platform looks like.
Qualifio Demo - Campaign examples
On the left, a sampling campaign launched by L'Oréal, and on the right, an interactive member portal launched by Clermont Foot 63.
Qualifio Demo - A quiz launched by Unilever for their brand Ben&Jerry's.
A quiz launched by Unilever for their brand Ben&Jerry's.
Qualifio Demo - A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.
Qualifio Demo - A co-branded obstacle run game launched by Club Employés.
A co-branded obstacle run game launched by Club Employés.
Qualifio Demo - A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
A member portal launched by Moulinex rewarding customers for all their interactions with the brand.
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52 Qualifio Reviews

4.6 out of 5
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52 Qualifio Reviews
4.6 out of 5
52 Qualifio Reviews
4.6 out of 5

Qualifio Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for QualifioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Les minis jeux proposés sont vraiment ludiques, ce qui facilite la participation et la collecte de leads. Account Manager super à l'écoute et disponible dès que nous avns la moindre question. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Tout semble fonctionner impeccablement, donc il n'y a rien qui me déplaise. J'ai longtemps cherché une fonctionnalité mais j'ai fini par contacter le support client qui m'a de suite aidé. Donc 0 retour négatif. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Je recommande vivement. Gain de temps, plus économique que de passer par des agence/developpeurs pour créer des mini-sites à chaque fois qu'on organise une campagne/opération. Facile d'utilisation et service client toujours disponible. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

On se construit une vraie base de données à l'aide de Qualifio, nous partons de 0 contacts. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

Qualifio is very well structured commercially.

They have a range of Customer Success manager that knows perfectly their clients' expectations.

They propose the right solution at the right time.

Their Partnership departement is really helpful for an integrator like us.

They are reactive and always ready to help while creating dedicated decks for our client.

On top of this, their products are really cool. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

I have nothing bad to say about Qualifio and its team. Except that I would like to work more with them in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

You should consider Qualifio as a great partner for Gamification and loyalty.

I think their gamification is key to capturing data.

Their ability to integrate to any kind of contact point with their loyalty program (App, Web, Ticketing, Merch...) is key.

It provides a great experience for the fan and a great Business opportunity for the righholder. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio is an expert in gamification and loyalty programs which are very special assets to develop.

As a Sportech company, we aim to integrate the best providers in our solution to provide the best experience for our clients.

Definitely, Qualifio is one of them Review collected by and hosted on G2.com.

LM
Marketing assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

You can design different types of campaigns corresponding to your needs.

Qualifio team was really helpful.

You also have a use guide telling you everything you need to know! Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Sometimes when you make changes, it takes lots of time to appear on your minisite. At the beginning it's no easy to understand how to do certain things.

But since the Qualifio team is available to help, it finally worked well! Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio allows us to easily connect with our end customers, and propose to them fancy contests; all of that digitally! It's amazing because we can do lots of things we are not able to do physically. Review collected by and hosted on G2.com.

MV
Product owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

How quick and easy it is to set up campa Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

The backend experience is a bit old school. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio is helping us keeping our audience engaged throughout the year, and it helps us gather more data. Using templates we can launch campaigns very quickly. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Thanks to Qualifio, it is possible to collect data from potential readers in a pleasant way. It is also nice to be able to put our books in the spotlight in a different way. A handy tool for marketing purposes. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

We are still struggling with the connection between Qualifio and Mailchimp. Hopefully that will work out one day. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio thinks along to find the best solution to reach our target group. Thanks to their games, more readers found their way to our books. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

comme indiqué il y a plusieurs semaines : je trouve que l'expérience qualifio avec mon contact Justine Delieux est extrêmement agréable : les échanges sont fluides et permettent une avancée efficace à mon équipe. Par ailleurs, elle reste toujours disponible (en plus d'être agréable) Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

rien en particulier, qualifio répond à mes attentes, même si je ne connais pas l'intégralité des fonctionnalités de l'outil Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

les questions sur des nouvelles fonctionnalités que nous ne connaissons pas / la disponibilité pour nous permettre de challenger nos habitudes sur l'outil Review collected by and hosted on G2.com.

Jade S.
JS
r
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Qualifio?

The possibility of having custom developments to meet the specific needs of my business. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

These developments take a little time and do not allow for flexibility beyond what has been implemented. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Collect leads through simple forms or through fun games. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Qualifio?

The fact that the software allows you to generate lots of new opt-ins so that your lead or e-mail database can grow. The big amount of different formats. The flexibility of the software and the fact that there is a support team that can help you with setting up campaigns. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

I would like to see Qualifio investing more in its pop-up tool. Maybe it is not in scope for them but we like the current feature and want more development on it. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio helps us turning anonymous visitors into known visitors so that we can follow them up with automated e-mails. The software also is used as a pop-up tool to generate extra awareness around marketing campaigns. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Qualifio?

Qualifio dashboards made our analysis much easier!

In line with our media plan, we had the opportunity to view each participation on the daily basis thanks to the dashboard. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

In the collection process of participant data, Turkish characters were not allowed. Which made the participation a little harder. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Collecting the participation data and seeing the improvements in the campaign is great.

It was pretty easy to integrate into our landing page. Easy to use for the participants. Review collected by and hosted on G2.com.

AG
E-commerce project manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Qualifio?

A tool that allows for the implementation of playful campaigns in a fairly simple way without needing particular technical knowledge. The support service as well as the CSM are highly efficient and competent in assisting with the implementation. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

It might be necessary to communicate more about the types of possible campaigns and the new features to boost members in setting up campaigns. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Qualifio allows us to engage the customer base. Review collected by and hosted on G2.com.