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Playable Reviews & Product Details

ED
Senior Digital Marketing Professional, Content
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

It's quick to build campaigns and the interface is easy to navigate in. I also appreciate the suport chat function, Anders is the real MVP when it comes to solving technical issues Review collected by and hosted on G2.com.

What do you dislike about Playable?

Playable could upgrade their survey functions so that it can be used as an actual survey for gathering insights and consumer data Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

It's easy to generate leads with Playable and we enjoy using gamification for marketing purposes Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thanks for the great feedback, Eline.

We have passed your idea onto our development team for consideration. We appreciate your continued support!

Playable Overview

What is Playable?

Playable is the gamification platform for marketers. Our flexible SaaS platform enables marketers to create, tailor and deploy gamification and interactivity into their marketing campaigns. From brand awareness and data collection, to driving engagement and building loyalty, Playable inspires meaningful relationships and delivers exceptional marketing performance. With Playable, marketers can plan, tailor, and deploy interactive campaigns effortlessly. >> Our intuitive self-serve platform offers 30+ game types, allowing limitless creative possibilities. >> Build from scratch or start with pre-made templates, use advanced features like prize settings, and 40+ tech integrations to meet your specific campaign goals. >> Whether you’re embedding games on websites, landing pages, iframes, or apps, Playable provides the tools you need to connect with your audience at every touchpoint. Playable helps you transform your marketing strategy into an unforgettable brand experience. By delivering interactivity where it matters most, you’ll captivate customers, boost engagement, and achieve unparalleled results throughout the customer journey.

Playable Details
Product Website
Languages Supported
English
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Product Description

Playable is the gamification platform for marketers. Combining the power of play with the fundamentals of gamification, we unlock playable marketing; using interactivity to engage for extraordinary results. Our flexible Saas platform allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint. Powering the playable marketing of 650+ brands globally, 15 games are played every second from our platform. Founded in 2017 in Denmark, our expert teams in Aarhus, Copenhagen, Amsterdam, Helsinki and London inspire game-changing marketing every day.


Seller Details
Seller
Playable
Company Website
Year Founded
2017
HQ Location
Aarhus, Central Region
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®
Description

Playable is the gamification platform for marketers. Combining the power of play with the fundamentals of gamification, we unlock playable marketing; using interactivity to engage for extraordinary results. Our flexible Saas platform allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint. Powering the playable marketing of 650+ brands globally, 15 games are played every second from our platform. Founded in 2017 in Denmark, our expert teams in Aarhus, Copenhagen, Amsterdam, Helsinki and London inspire game-changing marketing every day.


Sarah D.
SD
Overview Provided by:
CMO @ Playable

Recent Playable Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Playable and gamification for retail media"
Playable is an intuative platform with a large range of plug and play games. Gamification is powerfull but can easily become complex. Playable make...
HW
Hannah W.Enterprise (> 1000 emp.)
4.0 out of 5
"Easy to use templated games helping us to increase member engagement"
Playable's templates speed up development, and the interface is generally user-friendly. It integrates well with our existing setup, allowing us to...
Ryan B.
RB
Ryan B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Effective gamification platform with lots of opportunity"
Playable gives us the ability to develop some of our campaigns into engaging games on our website. We can use these games to build engagement on ou...
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Playable Media

Playable Demo - Create: 30+ game formats
Plan and define your gamification campaigns in our intuitive, self-serve platform. Explore 30+ game types and shape in the visual editor for limitless possibilities.
Playable Demo - Tailor: Bring your brand to life
Enjoy the flexibility to bring your brand creative to life or start from pre-made templates.Try advanced features from prize settings to seamless integrations to exceed your campaign requirements.
Playable Demo - Deploy: Publish & launch
Embed across key touchpoints of your customer journey; website, landing pages, iframes, or apps.
Playable Demo - Analytics and measurement
To really maximize efforts and performance, we know how important it is to track every part of your customers’ journey. You can connect your analytics software to Playable to track campaign success in your analytics tool and view live performance through dashboards.
Playable Demo - Chat support: 99.4% customer satisfaction rating
Online chat support for you to reach out, no matter the question. Fast response times. Available 8am – 9pm CET, Monday to Friday. Practical problem-solving and solutions or hands-on help.Responsive, helpful, and knowledgeable.
Playable Demo - Access to our Help Center resources
Technical documentation, FAQ’s, step-by-step guides and training videos.
Answer a few questions to help the Playable community
Have you used Playable before?
Yes

14 out of 15 Total Reviews for Playable

4.8 out of 5
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14 out of 15 Total Reviews for Playable
4.8 out of 5
14 out of 15 Total Reviews for Playable
4.8 out of 5

Playable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for PlayableQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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HW
Interaction Designer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

Playable's templates speed up development, and the interface is generally user-friendly. It integrates well with our existing setup, allowing us to run engaging campaigns with minimal hassle. The support is great and on the odd occasion we encounter any problem, we can get support within minutes. We use Playable every month and are seeing some great results. Generally the layout builder is an easy interface to use when designing games. Sam has been a great contact and is always willing to hear our feedback as a client. Review collected by and hosted on G2.com.

What do you dislike about Playable?

While the templates are useful, they can sometimes feel restrictive when trying to create something unique. More flexibility in customisation—especially around animations, layouts, and interactions—would be a big plus. Also, having better documentation or support for advanced configurations could help speed up development. We have found the back end game settings can be a little hard to navigate with some settings being very manual (i.e bulk delete registrations). Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

It is reducing development time enabling us to roll out monthly games to boost engagement and member aquisition. We can offer a variety of games without the need for it to go into development each time Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thank you for your positive comments about Playable's templates and user-friendly interface. We understand your constructive feedback, and of course have made sure pass onto our development team for consideration. We appreciate your continued support!

Mathias L.
ML
CRM manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

Playable gives us a new dimension within our marketing mix. To use gamification as an integrated part of our campaigns - both online and offline - is essentiel for our future marketing efforts.

The Playable system is easy to use and have a lot of nice features, that allows us to customize our campaigns in a way we like and/or finds suitable to create involving campaigns for our customers.

In addition to the above mentioning the team behind Playable is always service minded and listens to our needs and ideas.

10 out of 10 from us to Playable. Review collected by and hosted on G2.com.

What do you dislike about Playable?

I don't really have anything to say to this point. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Playable helps us interact with our customers in way, that we couldn't do if we didn't have a gamification partner. We sell a low-interest product, and to create a hype/interest about our brand, we need to stand out in our industry. That we have found out, that we can together with Playable. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

We're thrilled to hear that Playable has been so impactful to your marketing, Mathias!

Thanks for the positive feedback, we appreciate your continued support.

Ryan B.
RB
Digital Marketing Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

Playable gives us the ability to develop some of our campaigns into engaging games on our website. We can use these games to build engagement on our website, customers can enter fun competitions to win prizes and boost the brand image. It is also really easy to use, it has a page builder that helps us to develop the games and style these depending on our mission, or suppliers mission. It integrates really well with HubSpot to capture data and opt-in. Review collected by and hosted on G2.com.

What do you dislike about Playable?

It can be a little confusing and difficult to use sometimes, but there is lots of content and support available for when I wasn't sure. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Playable gamification is effective for boosting our engagement and time spent on pages. It also improves the CTR from social media and emails, as the games are more engaging than usual emails. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thanks for your feedback, Ryan - glad to hear you've had positive experience with our support team and help center.

Martin S.
MS
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Playable?

Playable is a powerful and user-friendly gamification platform that makes it easy to create engaging, interactive experiences. Whether you're a beginner or an expert, the platform offers the perfect balance between simplicity and creative freedom.

One of Playable’s biggest strengths is its versatility. It provides a wide range of games that fit every stage of your sales funnel—whether you're looking to generate awareness, drive sign-ups, capture leads, or boost conversions. The platform’s intuitive interface ensures a smooth workflow, while advanced customization options allow marketers and designers to push creative boundaries.

Overall, Playable is an excellent choice for businesses looking to leverage gamification to enhance engagement and drive results. Review collected by and hosted on G2.com.

What do you dislike about Playable?

The only downside is the lack of an extensive catalog of inspiring templates, which could help users experiment with new ideas more easily. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

It provides a wide range of games that fit every stage of your sales funnel—whether you're looking to generate awareness, drive sign-ups, capture leads, or boost conversions. The platform’s intuitive interface ensures a smooth workflow, while advanced customization options allow marketers and designers to push creative boundaries. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

We're delighted to hear that Playable is so beneficial to your business Martin!

We understand your constructive feedback, and of course have passed onto our development team for consideration.

We appreciate your continued support!

Frederikke T.
FT
Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

I like that the platform is so easy to use and that there is no limits for creativity. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Even more games would be great and even more gamification and arcade style. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Playable is solving the product limitations we have in-house and allowing us to be creative in our marketing. Review collected by and hosted on G2.com.

Teemu P.
TP
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

Been using Playable around 5 years now with different objectives and it deliveres every time. When you know your ways around the platform it becomes really powerful for data collection and activation. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Sometimes it lacks features that makes games feel like games. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Playable helps with activation, data collection and sales. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thanks for your positive feedback, Teemu!

If you'd like to share more about the features and ideas you have, please ensure to contact your Customer Success Manager or support@playable.com.

Verified User in Retail
ER
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Playable?

Playable is an intuative platform with a large range of plug and play games. Gamification is powerfull but can easily become complex. Playable makes this process simple and very well suited for the scale that is key in retail media. Their work with retailers means they have a good understanding of product needs in data and scale where they continously innovate. Customer service is superb. Review collected by and hosted on G2.com.

What do you dislike about Playable?

If the aim is to custom develop a game from scratch then I would look elsewhere. However the dynamics of games are very well defined here. The actual license price is not easy to see. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Playable makes this process simple and very well suited for the scale that is key in retail media. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thank you for your feedback, glad to see such an impact in the retail media space. We appreciate your continued support!

Camilla L.
CL
Senior specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

The platform is easy to use and great support. Review collected by and hosted on G2.com.

What do you dislike about Playable?

The statistics could be more see through. Help texts could be helpfull. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

It helps improve time spend with brand and improve reputation. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thanks for your feedback, Camilla. We have passed your ideas onto our development team for consideration. We appreciate your continued support!

Jesper F.
JF
Senior Digital Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

Easy to setup a campaign. Lots of features. Great customer service. Up-to-date with trending features. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Currently, I do not anything to dislike for Playable.

If I have some problems, questions or wishes for new features, I will chat with the Support team. They are always very helpful and will consider your ideas. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

To create traffic to our app and our stores. Product awareness. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playable?

The Playable platform is very easy to use and has a wide range of options/game styles for different types of games, depending on the main KPIs.

The support is second to none, they get back with answers very quickly and are very knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Nothing to note. Pricing is always competitive. Review collected by and hosted on G2.com.

What problems is Playable solving and how is that benefiting you?

Allows us to go to market very quickly when there's a need. Review collected by and hosted on G2.com.