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PickFu Reviews & Product Details

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

Everything. I've used it for multiple things for my business. The ability to pick the audience is great. I honestly don't think I'd change a thing. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Can be a little pricey at times, so I wish there were opportunities for discounts. Maybe there could be promotions in the future that could decrease the price of some polls. I know for Black Friday there was a small promotion if you bought a lot of prepaid credits, but that was pretty small for Black Friday in my opinion. It was also only really applicable to the big spenders (buy 450 dollars worth and get 500 of credits, or something like that). Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

It helped me pick my brand name, which was huge. Basically, you can get lots of detailed insights into your problems from a lot of different people. It's invaluable. Review collected by and hosted on G2.com.

PickFu Overview

What is PickFu?

Create polls to test your product designs, images and copy to find out which version your target market likes best. Whether you’re an Amazon seller, e-commerce store, mobile app developer, book author, or entrepreneur, PickFu can help you make data-driven decisions. Here are just some of the ways you can PickFu: ☑️ Get feedback on a business name before going to market ☑️ Make sure your logo is sending the right message ☑️ Test your ad copy before campaigns begin ☑️ Improve your website layout or mobile app UI ☑️ Validate product ideas and designs before going into production Interested in helping us bring market research to the masses? At PickFu, we seek creative and collaborative team members who share our enthusiasm for remote work, automation, and flexibility. Visit pickfu.com/jobs.

PickFu Details
Discussions
PickFu Community
Languages Supported
German, English, Hebrew, Russian, Spanish, Chinese (Simplified), Chinese (Traditional)
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Product Description

PickFu is a tool to gather instant market feedback polls.


Seller Details
Seller
Pickfu
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@PickFu
2,881 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Description

Pickfu is an online platform that offers market research services by enabling users to conduct real-time surveys and gather feedback from targeted audiences. Businesses can create polls to test product ideas, marketing concepts, and branding elements, receiving insights from a diverse panel of respondents. With its user-friendly interface and quick turnaround on results, Pickfu helps companies make informed decisions based on consumer preferences and behaviors. For more information, visit their website at https://pickfu.com.


Justin C.
JC
Overview Provided by:
Co-Founder, PickFu - Crowdsourced Feedback on App Icons, Product Images and more

Recent PickFu Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Fantastic concept and execution"
Everything. I've used it for multiple things for my business. The ability to pick the audience is great. I honestly don't think I'd change a thing.
Trudy R.
TR
Trudy R.Small-Business (50 or fewer emp.)
5.0 out of 5
"PickFu helped us fix marketing copy that just wasn't doing its job"
PickFu is SUPER easy to use. This is the 3rd time I've used PickFu. This time, we had a serious problem with our course marketing copy and need...
Marcia R.
MR
Marcia R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super easy to understand and upload images. Surveyers are quick to respond."
The results from survey are really quick, and demographics are available. Like the extra AI info available now as well.
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PickFu Media

PickFu Demo - PickFu Poll Builder
Create polls to test different creative with your target market to find out which option they like best. Ideal for E-commerce & Amazon products to books, apps and games.
PickFu Demo - PickFu Poll Results
Find out which creative resonates with your target market and use data to choose high converting logos, titles, images, listings and more.
PickFu Demo - PickFu Poll Analytics
Discover what what creative converts with your target market with PickFu demographic filters.
PickFu Demo - PickFu Integrations
Connect PickFu with your other platforms through Zapier.
Answer a few questions to help the PickFu community
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78 out of 79 Total Reviews for PickFu

4.9 out of 5
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78 out of 79 Total Reviews for PickFu
4.9 out of 5
78 out of 79 Total Reviews for PickFu
4.9 out of 5

PickFu Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for PickFuQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Trudy R.
TR
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

PickFu is SUPER easy to use. This is the 3rd time I've used PickFu.

This time, we had a serious problem with our course marketing copy and needed an answer fast. It took a couple of minutes to figure out which type of poll/survey to use, add in the main question and different variations we wanted feedback on and then we were off. In less than two days we had a clear answer, with really good feedback about which variation worked best and why. Best of all, we got demographic data about the people answering, which helped us validate that the top choice had been made by people who represented our avatar/ideal clients.

We're now using the new copy and we're already seeing sales. So good! Review collected by and hosted on G2.com.

What do you dislike about PickFu?

It did take a confused minute to decide which type of poll/survey we needed. There's so much choice. But after a quick look around, we spotted the right type of survey and it was really straightforward from then on. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

PIckFu helps us stop guessing about what's going to work and actually asks real people with real opinions. The fact that PickFu is set up to get those people to explain WHY they've made the choices they have is so helpful. You get back absolute gold. I often find out things I wasn't expecting to find out, over and above the things I asked for feedback on. Review collected by and hosted on G2.com.

Daniel C.
DC
Brand Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

PickFu helps us get as close to real-world feedback as possible. It gives us a customer perspective on work-in-progress so that we can make decisions that are not based on agency or client-side subjective opinions. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

It would be nice to see a white-label version of PickFu released so that my agency could offer this as one of our services. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

As an agency, we are hired for our expertise in branding, yet at some point, the client usually sees a point at which they can inject a subjective opinion about what their customers want or how they behave.

PickFu is the easiest, most cost-effective means to test multiple ideas in front of actual customers.

I like to tell our clients that all of us are customers at some point and customers are ruthlessly judgemental when making purchasing decisions. They don't put in 1/1,000th of the time that an agency or brand puts into caring about the product, service, feature, etc.

When it's on the shelf, in view, or at a point of decision, we are all ruthless when we make our decisions.

PickFu gives us that kind of context and ruthlessness without us having it happen in a real-world context. We haven't produced 50k products, published a $120k ecomm storefront, or deployed a $50k feature on an app. We get to put concepts in front of customers.

The feedback from PickFu ends up discarding what the agency or client believes to be true –  or sometimes validating one or the other.

To me and my team, PickFu is a vital part of creating thriving brands. Review collected by and hosted on G2.com.

Nathan P.
NP
Amazon Channel Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

PickFu has been an invaluable resource for my product research. Its user-friendly platform allows me to quickly gather consumer insights and make informed decisions. The ability to receive real-time feedback from a diverse audience helps refine my products and marketing strategies, ensuring I meet customer expectations. Whether you’re testing product concepts, packaging designs, or ad copy, PickFu provides the data you need to optimize your business outcomes. I highly recommend it to anyone serious about product research. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

The pricing fundamentally is more than reasonable for what you get, but I have to limit myself from how many polls I run. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

It’s perfect for validating product ideas before launch and provides clear, actionable insights that direct necessary changes. Review collected by and hosted on G2.com.

Denise M. F.
DF
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

I love best the vast number of available template/testing options that anticipate my polling needs for various scenarios, which gives me confidence Pickfu is familiar with how to construct the polls for a result which specifically answers the identified question(s). It's easy to use and implement. I've used Pickfu often with particular focus on product images and listing optimization. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

The cost for larger polls can be prohibitive. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

PickFu has helped me actually distinguish between different product choices prior to launch, which is essential in terms of business growth & development. It has also been used for product image choices which is absolutely essential for conversions. Review collected by and hosted on G2.com.

DB
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

PickFu has become in a key element in the process of developing and launching my entrepreneurial... I have been able to check in advance the acceptance of my products and even the images I will use Review collected by and hosted on G2.com.

What do you dislike about PickFu?

It can be a little pricey at times and you have to know how to formulate the polls to avoid misleading that will ended up in wrong results Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

Is giving me the data and rate of acceptance to know where to focus my efforts and avoid losing time and money Review collected by and hosted on G2.com.

Amit P.
AP
AI GTM Advisor, Occasional Investor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

The UI is easy to navigate without being an expert in customer research. The out of box templates are quite helpful. My favorite piece is the speed at which audiences can be found and tapped to get the responses you seek. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

In the future, I would love to see more capabilities for B2B segmentation outside of small business, specifically if possible, some technographic criteria Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

PickFu is helping me evaluate between multiple alternatives for brand and product names for a startup. Review collected by and hosted on G2.com.

Lauren F.
LF
Owner/President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

easily and quickly able to solicate feedback from a large audiance. Great, detailed feedback gives ability to action quickly. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

wish there were more refined options to narrow the audiance base down a little further. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

Making creative decisions that appeal to a large audience Review collected by and hosted on G2.com.

Gerardo D.
GD
Business Management Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

I work in brainstorm mode with my team all the time. Sometimes it's hard for us to pick among all the alternatives we have so we use PickFu and get consumer feedback in a couple hours for just a few dollars. We can select what our target consumers like, and get the reasons behind their preference. We then use that to refine and keep our ideation going. It's an amazing tool for marketers, entrepreneurs and anyone with lots of ideas. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

As you add refining criteria for your target audience prices can get higher Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

Selecting among alternatives with a star rating and feedback from users Review collected by and hosted on G2.com.

Marcia R.
MR
Sales Representative
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about PickFu?

The results from survey are really quick, and demographics are available. Like the extra AI info available now as well. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

I think its pretty pricy if you want to get more extensive questions and more people. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

Fast opinions of packaging or graphics from demographic specified. Review collected by and hosted on G2.com.

Steve W.
SW
President & CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about PickFu?

PickFu has been a total game-changer for my startup. It's super easy to use; I can set up polls fast and get quick feedback that really shows what people like and don't like.

Plus, the detailed info on who's answering our polls helps us make our products significantly better.

I recently wrote a new book and included PickFu as a recommended tool at the end of chapter actions for the reader. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Nothing really. Perhaps expanding the granularity of the demographics or offering even more detailed segmentation could further enhance the utility of the feedback received. Review collected by and hosted on G2.com.

What problems is PickFu solving and how is that benefiting you?

Understanding customer preferences about different directions we are considering in product development. Review collected by and hosted on G2.com.