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Persado Reviews & Product Details

Emily K.
EK
Specialist Sr., Email Marketing & Analytics
Retail
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

- Subject lines categorized by emotion

- Helps you gain insights on the language that motivates your audience

- Takes the pain out of subject line writing, especially for high-volume

- Lots of subject lines to choose from in each emotional category, from straightforward to trendy Review collected by and hosted on G2.com.

What do you dislike about Persado?

- Better for larger lists, so you can split your audience into many test groups and achieve statistically relevant results

- Less creative control over subject lines

- Once you use Persado, you can identify other companies that use Persado; little difference between subject lines among different companies Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

We've seen a strong increase in open rates with Persado, and we've been able to learn about our audience. Review collected by and hosted on G2.com.

Persado Overview

What is Persado?

Persado helps data-driven enterprise companies engage customers with AI-generated content, predicting what will resonate, and driving bottom line performance. Persado is a content generation and decisioning platform that generates highly effective, personalized language faster than humans alone can deliver. Language that resonates with every customer in an individual way, across every touchpoint in a customer journey, and will inspire action. The insights yielded transform the business with actionable data and decisioning to generate and predict the best words, for language personalization at scale and outsized ROI.

Persado Details
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Product Description

Persado software generates the most persuasive language for communications designed to drive action, eliminating the guesswork of copywriting.


Seller Details
Seller
Persado
Year Founded
2012
HQ Location
New York, New York
Twitter
@Persado
4,947 Twitter followers
LinkedIn® Page
www.linkedin.com
292 employees on LinkedIn®

SA
Overview Provided by:

Recent Persado Reviews

DC
Didier C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Personalization capabilities and wealth of insights"
The support team is prompt in solving any problems. The ability to target audiences and achieve outcomes is fantastic.
AE
Adryana E.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excellent tool for writing texts"
It is easy to read and modify. It is a perfect solution to generate dynamic texts. It offers exceptionally good software.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Can optimize marketing messages by analyzing data and generating personalized content"
Persado's data-driven approach helps create messages that resonate with customers, leading to higher engagement and conversion rates.
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Persado Media

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13 out of 14 Total Reviews for Persado

4.3 out of 5
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13 out of 14 Total Reviews for Persado
4.3 out of 5
13 out of 14 Total Reviews for Persado
4.3 out of 5

Persado Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Stella M.
SM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Persado software is easy to use. This software emotional analyzer helps me optimize marketing content and help my business create messages that resonate strongly with our targeted audience. I have been using this software for 6 months it has made my work very profitable it is also easy to integrate this software with any other software.This software implemente my work using their Emotion Analysis. Review collected by and hosted on G2.com.

What do you dislike about Persado?

I have been using this software continuously since 6 months but I am not facing any problem till now. Once there was a bug in the software but within 24 hours the support team resolved it. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Persado's personalization capabilities help me create engaging content for marketing purposes provide relevant content to a specific audience or increase engagement rates using their database. Review collected by and hosted on G2.com.

Tejaswini T.
TT
Android Developer
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Persado's innovative method of content creation is truly groundbreaking. Of generating text it creates tailored and impactful language that resonates with each customer on a personal level. This personalized approach enhances customer experiences and fosters connections between the brand and its audience. Review collected by and hosted on G2.com.

What do you dislike about Persado?

Integrating Persado with your marketing and customer engagement systems might necessitate a commitment of time and resources particularly if your legacy systems are not already well equipped for such integration. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

The information shared by Persado is incredibly valuable. It provides a wealth of data that can be used to shape content strategies and decision making. By analyzing customer responses and interacitons this platform offers insights that can lead to outcomes. Review collected by and hosted on G2.com.

DC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

The support team is prompt in solving any problems. The ability to target audiences and achieve outcomes is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Persado?

The lack of troubleshooting assistance for users. Relying heavily on AI algorithms potentially restricts creativity and the human touch. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Persados AI-powered platform makes crafting impactful messages easier. It focuses on crucial aspects of our business. The accuracy of Persados suggestions have notably improved our marketing campaigns resulting in engagement and conversions. Review collected by and hosted on G2.com.

Jag M.
JM
Professional, RPA Controller
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Best things about Persado is it helps data-driven enterprise companies engage customers with Ai-generated content, predicting what will resonate, and driving bottom line performance Review collected by and hosted on G2.com.

What do you dislike about Persado?

Sometimes there feels a bit of lag while using and subject line sometimes doesn't match the matter exactly. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

By using Persado, we can personalize and customise email subject lines thus it takes away the effort of subject line writing, especially for hight volume.

We can learn the interest of our audience. Review collected by and hosted on G2.com.

Ananya S.
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Persado is best for generated the on brand and personalized the language also. We can easily deliver the what the customers wants. It is very easy to use and save our time. Review collected by and hosted on G2.com.

What do you dislike about Persado?

Sometimes it consume much time to generate the subject line. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

While using Persado we can increase the open rates of email. It is very useful. We can easily personalized and customized the email subject line. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Persado's data-driven approach helps create messages that resonate with customers, leading to higher engagement and conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Persado?

The AI-driven nature of Persado's content generation may lack the human touch and creative flair that can be achieved through traditional copywriting. Due to the automated nature of content generation, there is a possibility that some messaging may come across as generic or lacking a unique brand voice. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Persado's data-driven approach helps create messages that resonate with customers, leading to higher engagement and conversion rates. The platform leverages AI algorithms to generate personalized content tailored to individual customers, increasing relevancy and effectiveness. Review collected by and hosted on G2.com.

AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

It is easy to read and modify. It is a perfect solution to generate dynamic texts. It offers exceptionally good software. Review collected by and hosted on G2.com.

What do you dislike about Persado?

The text update did not work as expected. You need to understand the way the program works. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

The tool itself increase your ranking. Basic service is pretty good. You can write product descriptions with structure. Review collected by and hosted on G2.com.

Giulia P.
GP
Digital Advertising specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

improve business communication enhancing uplift and revenue Review collected by and hosted on G2.com.

What do you dislike about Persado?

Sometimes there is some bug and not all the integrations work Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Persado personalizes digital communications at scale. Review collected by and hosted on G2.com.

Verified User in Computer Hardware
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

Easy to build lots of different variants using the platform. We used to run tests in the US region for some of our banners. Review collected by and hosted on G2.com.

What do you dislike about Persado?

The tests were concluded and for that specific use case we didn't notice any ROI increase. Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Testing different headlines for our banners in the NA region. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Persado?

It is a useful tool to generate unique subject lines that test the power of different emotions with your customer base Review collected by and hosted on G2.com.

What do you dislike about Persado?

The subject lines can be a little ridiculous and don't always make sense Review collected by and hosted on G2.com.

Recommendations to others considering Persado:

N/a Review collected by and hosted on G2.com.

What problems is Persado solving and how is that benefiting you?

Subject line testing is helping to improve open rates Review collected by and hosted on G2.com.