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Peel Analytics Reviews & Product Details

SM
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

The customer service team is extremely responsive and helpful. Whenever I need help finding a report or creating one that doesn't exist, they assist me and get it to me in a timely manner. Also the data I can see is there is the kind I didn't even know I needed. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

I do wish there was the ability to use filters more. Such as filtering product collections, SKUs, etc. Also the ability to able to filter time better. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

It is sharing analytics that would otherwise be very hard and time-consuming to pull. The amount of reports that exist that I would not even know how to begin pulling myself is amazing. The journeys, the LTV reports, the cohorts, they allow us to make business decisions that we wouldn't be able to make. Review collected by and hosted on G2.com.

Peel Analytics Overview

What is Peel Analytics?

Peel automates data analysis for ecommerce stores on Shopify, helping brands get more of those crucial 2nd and 3rd purchases from their customers. The platform provides a full suite of retention-focused metrics and reports that are easily available in a visual format for every stakeholder in your organization – from marketing operators all the way to leadership. Peel Analytics provides a range of Revenue and Retention Metrics, including Cohort Analysis, Product Analytics, Order Analytics, Subscription Analytics, Ad Performance, and more. In just a couple of clicks, any of these analyses can be saved as a report and added to a custom analytics dashboard that’s easy to read and gain insights from at a glance. Users can segment those analyses in Peel by dozens of easy-to-use filters with dimensions pulled directly from Shopify – like customer tags, product types, discount codes, cities, UTM parameters, etc. – to get down to the most revealing customer behavior patterns. Get deeper analytics with unlimited customization for Shopify, build detailed customer Audiences, and find the insights you need to retain more customers and grow, all in a single platform.

Peel Analytics Details
Languages Supported
English
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Product Description

Peel automates your business analytics and creates hyper-segmented reports so you have the data needed to understand your customers.

How do you position yourself against your competitors?

Peel Analytics reveals the growth metrics that matter most for Shopify brands. Chief among those are:

Subscription Analytics - Peel offers the most extensive analytics for subscription datasets, working closely with Recharge, Awtomic, Bold, LUNA, Retexion, Skio, Smatrr. This unlocks both subscription and subscriber analysis like one-time purchase to subscriber behavior, subscription/subscriber growth rate, and so much more.

Fast Segmentation - Peel’s unique data pipeline allows users to segment by dozens of features (SKU, product, cities, discount codes, cancellation reasons, campaigns, UTMs, etc.) on 200+ metrics. This equips users with the specific lens they need to understand what is driving certain trends in their data.

Customer Cohorts & Audiences - with 30+ metrics, Peel allows you to analyze weekly and monthly cohorts as well as create the most advanced dynamic filtering of customers into Audiences you can then analyze over time, or download/push to Klaviyo, Attentive, and Facebook.


Seller Details
HQ Location
New York, New York
Twitter
@peelinsights
781 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®

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Overview Provided by:

Recent Peel Analytics Reviews

Priyanka N.
PN
Priyanka N.Small-Business (50 or fewer emp.)
5.0 out of 5
"An amazing tool to understand customer insights to improve our sales."
Makes the report very easy to understand, and helps to understand the customer requirements
Lavanya D.
LD
Lavanya D.Mid-Market (51-1000 emp.)
4.5 out of 5
""Get Automated Analytics in Real-Time with Peel Analytics.""
Peel Analytics is a very user-friendly application that helps in maintaining the data insights of the e-shops on Shopify. It basically helps in mai...
SO
Saraswathi O.Mid-Market (51-1000 emp.)
4.5 out of 5
""Game-Changer for Campaign Strategies.""
Peel Analytics has a friendly interface that helps users easily navigate and analyze data effortlessly, saving a lot of time for users. It provides...
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Peel Analytics Media

Peel Analytics Demo - Peel Cohort Analysis
Peel's powerful cohort analysis allows you to study data across acquisition, activation, retention, and referral metrics. Customer retention, average lifetime revenue, total lifetime revenue, and repurchase rate cohort data gives insight into your customers continual engagement with your brand so...
Peel Analytics Demo - Measure Customer Acquisition Cost
Peel automates your business analytics by using pre-defined algorithms from it's AI engine to your business' data.
Peel Analytics Demo - Average Order Value by Segment
Explore hundreds of precomputed analyses and segments to get a full picture of the best and worst-performing groups of customers. All of our metrics segmented by product, SKU, shipping location, discount codes, stores and attribution source are a click away to learn and explore the success factor...
Peel Analytics Demo - Set Goals & Measure Success
Set monthly or quarterly goals to monitor how you're pacing on each individual metric. By having Peel report and track your pace towards your goal, you are able to align and motivate your team to succeed.
Answer a few questions to help the Peel Analytics community
Have you used Peel Analytics before?
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31 out of 32 Total Reviews for Peel Analytics

4.5 out of 5
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Peel Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Peel AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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KS
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Peel Analytics?

Peel Analytics is a very user-friendly application that can easily be handled. It is an application that provides accurate data on the brands on e-shops along with user engagement and behavior across the platform. It also allows users to create customizable dashboards and reports. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

Peel Analytics is a bit more expensive than other analytics applications available, which can be a limitation for start-ups with limited budgets. Users must have a bit of technical knowledge to integrate Peel analytics with other websites and can be a bit time-consuming. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Peel Analytics helps in understanding the user behavior on the platform and user engagement which helps in increasing the business. It also helps in user satisfaction with the help of data insights provides by peel analytics. Peel analytics has real-time tracking which helps brands in engaging and promoting trends according to user preferences. Review collected by and hosted on G2.com.

Lavanya D.
LD
Software Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Peel Analytics?

Peel Analytics is a very user-friendly application that helps in maintaining the data insights of the e-shops on Shopify. It basically helps in maintaining and tracking the product analytics, order analytics, and performance of the e-shops. Peel Analytics provides automated analytics data that helps in user engagement and increasing sales. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

Though Peel Analytics is a great application, to use the advanced features of the application users must have paid subscriptions.The subscription is a bit expensive and can be a drawback to many small business users and individuals. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Peel Analytics has a great mobile application with a dashboard that consists of all the data insights and reports of the brand's order analytics, product analytics, and subscription analytics. It also has a feature named predictive analytics which helps the brand in predicting the insights of user engagement and sales. Review collected by and hosted on G2.com.

SO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Peel Analytics?

Peel Analytics has a friendly interface that helps users easily navigate and analyze data effortlessly, saving a lot of time for users. It provides real-time data insights, helping users change trends, guiding businesses towards campaign strategies and optimizations helping in growing businesses. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

Though Peel Analytics is a friendly application, the platform's reliance on real-time data might restrict access to insights when offline, which can be a drawback for users. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Peel Analytics provides valuable insights and recommendations, guiding businesses in devising effective strategies and optimizations, which helps in increasing user engagement and business. It allows users to generate customized reports focusing on their objectives helping them extract relevant and accurate data. Review collected by and hosted on G2.com.

Alex B.
AB
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

- Extremely user friendly. Metrics are laid out well, there's a search bar, you can create dashboards. This makes it easy for new users to pick up

- Customer service team are excellent. As we progress with Peel, we are always challenging the software and the Peel team to create us exciting metrics/analysis and 9 times out of 10 they hit the target! Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

- Currently, my only long-term dislike is the inability to auto-export reports. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

- Tracking of a number of marketing metrics, on whatever basis we need at that point (for example, AOV movements by day following a particular promotion)

- Ability to export reports to excel, to allow for more detailed workings by bringing in other sources of information. For examplem, Peel info is pivotal in a daily Profit & Loss report we preapre, by country. Review collected by and hosted on G2.com.

NM
director, ecomm
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

It's great to be able to pull data quickly from Peel to be able to drive decision-making around products and marketing campaigns. It's been a great tool that doesn't require deep analytics/coding expertise. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

Our business has many different types of SKUs and buying options (subscriptions, one-time purchases) and there is some customization that we needed to get into place to be able to evaluate certain metrics. We worked with the Peel team and they were able to offer support and continue to be available as needed.

Within the Peel tool, there are great opportunities to cut data and draw insights. However, they don't allow you to export their data views and instead export a data dump. This makes it time-consuming to take a Peel analysis and manipulate it further in excel. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

We're able to draw valuable insights about our business without having a dedicated analytics team. Peel helps us better understand the customer journey and make informed marketing decisions. Review collected by and hosted on G2.com.

Response from Nicolas Grasset of Peel Analytics

Thank you for your review Neha! Your comment about data export is extremely helpful. Today Peel allows for the download of data behind each chart, but we can make it easier and only return the segments you're filtering. Also, we're about to release the ability to drill down into raw data from customers, orders, subscriptions, and ads. Hopefully, that'll save you even more time, but if not, let us know, and we'll make sure to work on it!

See how Peel Analytics improved
Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

The took makes dashboard building easy and accessible for all team members. We were able to build the report as needed and it gave us great insight by visualizing the data. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

It is not as customizable as I personally want it to be. It is sufficient enough for the sales and management team but lack some flexibility for the marketing and research team. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

It gave us an accessible dashboard that visually the KPIs, which is helpful for us to monitor the performance of our e-commerce performance on a day-to-day basis. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

The platform itself easily syncs to a Shopify store and comes natively with some very useful reports such as Cohort analysis and basket reports. The other thing I've found to be super helpful and wonderful is that the team has been more than happy to create any report I am looking for that doesn't already exist (which has been few). Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

I would love to be able to access more custom reporting. Right now, one can only make custom reports that are filtered versions of the currently available reports - anything in addition to that requires help from the Peel team. And I'll say again, the Peel team is super responsive and super happy to build these for you - but being able to create those reports myself would be lovely. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Peel provides an easy way to do indepth analysis of customer buying behavior. It's been an especially great tool for cohort analysis and understanding retention and churn. Review collected by and hosted on G2.com.

Response from Nicolas Grasset of Peel Analytics

Thank you for your detailed review! We've been studying how to allow for more custom reporting without the need for SQL queries, and we'll prioritize it early this year.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

I love that you can customize your own dashboards and the wide variety of insights that Peel provides. Cuts out a lot of manual work for our team.

The shopify integration works great. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

Attribution options could be better. It just pulls in basic info and I haven't found a way to manually add-in additional metrics that I would like to have it represent like influencer payments etc. Integrations could be built up. Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

It gives us visual dashboards with makes making decisions quicker and easier. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

It's very easy to set up and saves time that would have been spent calculating basic metrics. The reports mostly have helpful definitions. It was a good balance or cost and features for us. Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

You can't pull raw data and do custom analyses. Applying more than 1 filter is also a bit cumbersome since you have to create your own "custom segment." Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Not having to pull reports from Shopify and other apps, wait for the reports to be emails, then manually analyze in excel/google sheets. Also much less error prone. Helps during decision making since I can just pull up many metrics in real time rather than having to either ue older data or do the analysis after the meeting. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Peel Analytics?

Level of out of the box reports and charts that are easy to use is great, and love that you can push audiences to Klaviyo Review collected by and hosted on G2.com.

What do you dislike about Peel Analytics?

UX and organization can be kind of burdensome, especially when creating audiences (which you can't edit definitions for or clone after the facts) Review collected by and hosted on G2.com.

What problems is Peel Analytics solving and how is that benefiting you?

Helping us to understand our customer base better, since we really only have shopper behavior data we need to make sure we can look at it in a great way Review collected by and hosted on G2.com.