Pathmatics by Sensor Tower Reviews & Product Details

It's incredibly user-friendly and has beautiful visuals. Data is well-formatted and little cleaning is involved before it's ready to share with other team members. The platform makes it very easy to compare multiple advertiser spends and creatives. Review collected by and hosted on G2.com.

Sometimes it's difficult to ascertain whether or not two data sets can be compared, such as the YoY spend of one company as compared to another. While most advertisers are available within the platform, there is considerable variability with regards to subbrands of larger CPG and pharmaceutical companies. It's difficult to segment audiences and understand how they compare to one another. Review collected by and hosted on G2.com.

The category section, breakdown of creatives, and the report builder are all beneficial in getting an idea of the online advertising landscape. The fact that I am aware of the ongoing works to Pathmatics and the progress they are making over the year is also very encouraging. The ease of contact with our Pathmatics contacts as well as has made it very easy to et any questions answered very quickly. More generally, using Pathmatics has allowed me to essentially carry out my job better, it has simplified the proccess of generating leads for my team, providing data about the biggest spenders and also creating interesting insights to share around my business. Review collected by and hosted on G2.com.

It would be very helpful if it were easier to break down Facebook data by display and video. It would also be great to see "top creatives" in the top advertiser's tab. A big thing that would be fantstic also would be to split the data by agency, however I am aware that this is something that is already being looked in to by Pathmatics. Review collected by and hosted on G2.com.

I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\

Another small thing I wanted to call out is that I love how it's easy to switch between advertisers and the date range stays the same- that was a nice little piece of UX because I'm often pulling for a bunch of different advertisers among the same date range so that saves me time. Review collected by and hosted on G2.com.

Sometimes looking at the pieces of creative, it isn't easy to identify which landed where and when, especially when the same image shows up a bunch of times over within the advertisers profile.

A month or two ago I was trying to get a read out on promotion behind a few specific Facebook posts that I knew were live based on Facebook Ad Library, however it took about three weeks for them to show up. I understand this is due to the Panel data collection, and likely low spend behind the posts - but if Pathmatics were to be improved, larger panel sizes might be helpful! I've often noticed that when a piece of Facebook creative does show up, the date on the screenshot is from a few weeks prior, which makes me wonder if the data isn't being pulled in that fast. Review collected by and hosted on G2.com.

The level of detail surrounding site lists, the creative library, and easy-to-download segmentable data are without a doubt the best features. Other competitive tools I've worked with in the past require a decent amount of raw data refinement post download, but Pathmatics data is provided in a clean and pivotable mannor. Also, the frequency and lack of latency in which data is updated offer the ability to give timely updates. Review collected by and hosted on G2.com.

I would love to be able to see more granular product-specific information. For example, categorizing the creative library into the key product types advertised would be helpful for brands with multiple offerings. Also, the expansion of other digital platform monitoring will be extremely helpful as the landscape continues to evolve. For example, a few recommendations would be to add in streaming audio spend, eCommerce presence, additional social platforms, branded/custom cntent integrations, etc. Review collected by and hosted on G2.com.

I love the ability to sort by category and by site to see the top advertisers in specific spaces. I've seen a lot of success in reaching out to new prospects with a targeted opportunity for them. I've been able to do this because of Pathmatics' category and site-specific advertiser data. Review collected by and hosted on G2.com.

I'm disappointed that Pathmatics (to my knowledge) doesn't seem to allow for sorting geographically. It would be a massive help to me if I had the ability to view advertisers based on their home city / main DMA / area where they are serving impressions / or something else along those lines. Review collected by and hosted on G2.com.

How it breaks down the spending in marketing for various clients and gives insight into who and where clients and similar clients are spending their money so that i may assist them better in making smart decisions to increase their business impact and ROI. Knowing that my clients are spending in digital makes it easier for me to approach them with different aspects of my digital options to expand what they are doing already. The information is useful for any and all who deal in marketing Review collected by and hosted on G2.com.

The slow process of getting a client added to the listing and the lack of detail on client broadcast radio spend. Even if a client hasnt been added to the pathmatics listings without information it would be easier to add the clients to a watchlist in case they spend otherwise. choices between types of graphs would be nice as staring at repetitive line graphs every time has made me miss some changes while i have been browsing. Review collected by and hosted on G2.com.

I love how user-friendly the platform is. I've used competitor platforms in the past and Pathmatics is definitely the most intuitive and it required no training.

I love how easy it is to pull up the creatives, and how they can link directly to the YouTube link for quick reference. I also like how you're easily able to break out each advertiser by brand. Review collected by and hosted on G2.com.

I think there are definitely some gaps in data such as digital audio, paid search, and obviously offline media. It would be helpful to see if there was more information about each advertiser available for a more holistic view. Review collected by and hosted on G2.com.

Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs. Review collected by and hosted on G2.com.

A lot of our clients on regionally based (car dealerships, multi-location restaurants, etc.) and we are only able to drill down to the country level with the data. Review collected by and hosted on G2.com.

Showing up to client meetings full of insights and data. This has helped my overall CNA process and prevents me from asking questions that I can easily research myself. This way, we can be 5 steps ahead of where we were before. REALLY LOVE FEELING LIKE A TRUE EXPERT/RESEARCHER WHEN I WALK INTO A MEETING! Review collected by and hosted on G2.com.

I wish we could view local accounts. Right now I believe it is only large MMP accounts. Also- every time I submit a request I have never seen them added into the Pathmatics systems. Sometimes I feel restricted on what I have access to. Review collected by and hosted on G2.com.

I like that it shows me where brands are investing their $$ in media platforms. Review collected by and hosted on G2.com.

I dislike that it's not always accurate. Review collected by and hosted on G2.com.