# Pathmatics by Sensor Tower Reviews **Vendor:** Pathmatics (By Sensor Tower) **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 345 ## About Pathmatics by Sensor Tower Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. ## Pathmatics by Sensor Tower Reviews ### 1. Best of the Bunch for quick and easy media planning data and visual pulls **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing. **What do you dislike about Pathmatics by Sensor Tower?** Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots). **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** All around strategic fuel for ad intelligence, competitive intelligence, and marketing analytics. It is a complete dashboard to tap into when planning a campaign, buying inventory, optimizing, and keeping an eye on the competition's plans, spend/media mix, and creative messaging. ### 2. The best source for digital competitive intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie v. | Partner, Research, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** The methodology which lets us look into social networks as well as standard display is especially valuable. **What do you dislike about Pathmatics by Sensor Tower?** There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. **Recommendations to others considering Pathmatics by Sensor Tower:** In a difficult area of measurement, this is the best thing going. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We're getting a much broader picture of the competition and their actual ad activity. ### 3. A very efficient and seamless library of advertising option **Rating:** 5.0/5.0 stars **Reviewed by:** Gerald D. | Optimization Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Pathmatics by Sensor Tower?** The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. **What do you dislike about Pathmatics by Sensor Tower?** The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's negligible. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** This has helped my team when working with an agency that may not have all of the assets running for clients. By showcasing these, the pitch for the same assets is easier to complete as the client may not have been aware they had them. ### 4. Excellent Pathmatics **Rating:** 5.0/5.0 stars **Reviewed by:** Rama Krishna Reddy C. | Sr Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Pathmatics by Sensor Tower?** We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too! **What do you dislike about Pathmatics by Sensor Tower?** There is nothing much to dislike, but everyone will like the product once they use it on a daily basis. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I have been using this Pathmatics For one Year and got many reports, which do help me grow my advertiser spending and realiability. Thanks much Pathmatics. ### 5. Going down the happy Path... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** understanding what clients are spending in the digital/social world **What do you dislike about Pathmatics by Sensor Tower?** not being able to find client that i know are spending **Recommendations to others considering Pathmatics by Sensor Tower:** It is a great tool for prospecting **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** What clients are spending on in digital world ### 6. Good Stuff! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** Seeing all the creative and where it's being placed. **What do you dislike about Pathmatics by Sensor Tower?** So much to navigate it's easy to get side-tracked. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I like being able to add businesses ### 7. Good resource but should be used as guidance **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren M. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is a good resource to see what media your competitors are running. You can see creative messaging across their media and a full breakdown of what websites they have media running on, along with impressions and spend. You can also see the allocation of spend/impressions across Display/Video/Social Media. Another helpful tool is the graphs they include, as you can see MoM or Quarterly spend across all sites as well. **What do you dislike about Pathmatics by Sensor Tower?** There seems to be a lot of discrepancies with the media spend and impressions. I compared my client's media spend that was report on Pathmatics to the actual spend, and there were huge differences. Not sure what other discrepancies exist but the tool should be used as guidance at most rather than actual competitive insights. Another discrepancy I noticed was sometimes spend changes when you repull a report - for example I repulled the same report a week later and the spend was not matching the previous report. **Recommendations to others considering Pathmatics by Sensor Tower:** While Pathmatics is a great tool for guidance, be aware of what discrepancies may exist before making recommendations or adjustments to your media campaigns. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics was extremely helpful in seeing what creative messaging competitors are running. They have a catalog of all their historic creative, which is very insightful when doing competitive analysis and recommending what key messaging my client should keep in mind when building creative. The allocation in spend across different sites is also helpful as guidance when recommending how much money should be spend on Display vs. Video vs. Social Media. ### 8. Useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love that it allows me to see what an advertiser is spending and where. **What do you dislike about Pathmatics by Sensor Tower?** The OTT feature is new, which I love, but I find that for some advertisers, it will say $0 - when I have seen an OTT commercial for them. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics allows me to understand what advertisers are spending and where. It also allows me to see their creative all in one place, which is helpful. ### 9. The simplest and easiest way to assess digital advertising content. **Rating:** 4.5/5.0 stars **Reviewed by:** Dave G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Pathmatics by Sensor Tower?** The speed and easy visual access to what is a really complex range of information to harness. And the support team. Amazingly responsive and helpful. **What do you dislike about Pathmatics by Sensor Tower?** There are evolving and dominant platforms it would be good to see now included, particularly as GenZ gathers pace as a key audience for brands **Recommendations to others considering Pathmatics by Sensor Tower:** Particularly if you have a team who are constantly sourcing digital creative executions, this will save them hours **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We have started using it as part of creative briefings now which has been extremely useful. It is helping creative teams get their heads around what good and bad ideas look like once they are pushed into digital shapes. ### 10. Gives me business intel in a digestible way I haven't found anywhere else **Rating:** 5.0/5.0 stars **Reviewed by:** Adam C. | Senior Head of Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2021 **What do you like best about Pathmatics by Sensor Tower?** The UI is very clean and intuitive. It's easy for brand new users to jump into the data and extract valuable business insights very quickly. The page loads information fast, making it easy to follow a path of investigation and understand how advertisers are spending their dollars. **What do you dislike about Pathmatics by Sensor Tower?** It would be great to have more app-specific information, but Pathmatics has done a great job adding some of the biggest apps like FB and Instagram. I do always emphasize to my Sales team that revenue estimates are just that - estimates, and the platform can't magically know what the real dollar value actually is. I'd also like more mobile web video information beyond YouTube. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I want a comprehensive understanding of where ad dollars are going in real-time. Pathmatics helps our Sales org see what their advertisers are doing outside of our four walls and gives us insight into new potential relationships. Although we have tools to see what advertisers are buying us programmatically, these are silo'd. Pathmatics allows us to see indirect buying in one easy view and prioritize those buyers who are spending enough money to become potential lead generation targets. ### 11. Powerful and Simple to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Blake R. | Associate, Media Activation, Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** It's incredibly user-friendly and has beautiful visuals. Data is well-formatted and little cleaning is involved before it's ready to share with other team members. The platform makes it very easy to compare multiple advertiser spends and creatives. **What do you dislike about Pathmatics by Sensor Tower?** Sometimes it's difficult to ascertain whether or not two data sets can be compared, such as the YoY spend of one company as compared to another. While most advertisers are available within the platform, there is considerable variability with regards to subbrands of larger CPG and pharmaceutical companies. It's difficult to segment audiences and understand how they compare to one another. **Recommendations to others considering Pathmatics by Sensor Tower:** If you are used to using other market research platforms that are difficult to learn how to use effectively and take a while to pull data, you owe it to yourself to try Pathmatics. After using clunky, older research tools, Pathmatics is nothing short of a delight. It feels modern and is user-friendly to the extent that you can learn to pull meaningful data in only a few minutes as compared to the hours of onboarding other research tools required to be effective. Additionally, the platform seems to be consistently updated and is always adding new features. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Understanding client competitor spend and use of creatives. The platform allows for quick pulls which makes it a go-to tool when I have to quickly turnaround research requests for RFPs. The visualization tools on the platform have made it easier to understand trends in spend over time and how competitors approach different activation strategies like creative rotations. ### 12. Helpful in a plethora of instances - just needs a few added features to be a digital dream **Rating:** 4.5/5.0 stars **Reviewed by:** Freddie Q. | Digital Sales Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** The category section, breakdown of creatives, and the report builder are all beneficial in getting an idea of the online advertising landscape. The fact that I am aware of the ongoing works to Pathmatics and the progress they are making over the year is also very encouraging. The ease of contact with our Pathmatics contacts as well as has made it very easy to et any questions answered very quickly. More generally, using Pathmatics has allowed me to essentially carry out my job better, it has simplified the proccess of generating leads for my team, providing data about the biggest spenders and also creating interesting insights to share around my business. **What do you dislike about Pathmatics by Sensor Tower?** It would be very helpful if it were easier to break down Facebook data by display and video. It would also be great to see "top creatives" in the top advertiser's tab. A big thing that would be fantstic also would be to split the data by agency, however I am aware that this is something that is already being looked in to by Pathmatics. **Recommendations to others considering Pathmatics by Sensor Tower:** I would recommend staying in touch with the Pathmatics team with questions and making the best of all of the different features available on the software. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The main benefit I use Pathmatics for is lead generation - locating who are the biggest spenders. As time has gone, I have more found myself using it for wider and larger data pulls to get ideas of historical spend, often over the course of a year. Even today I have had request from much further up my business to pull pathmatics data, so it's been utility to the business is evident ### 13. I use Pathmatics regularly as a media planner for information on my clients competitors. **Rating:** 5.0/5.0 stars **Reviewed by:** William M. | Associate, Integrated Media Planning, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Pathmatics by Sensor Tower?** I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\ Another small thing I wanted to call out is that I love how it's easy to switch between advertisers and the date range stays the same- that was a nice little piece of UX because I'm often pulling for a bunch of different advertisers among the same date range so that saves me time. **What do you dislike about Pathmatics by Sensor Tower?** Sometimes looking at the pieces of creative, it isn't easy to identify which landed where and when, especially when the same image shows up a bunch of times over within the advertisers profile. A month or two ago I was trying to get a read out on promotion behind a few specific Facebook posts that I knew were live based on Facebook Ad Library, however it took about three weeks for them to show up. I understand this is due to the Panel data collection, and likely low spend behind the posts - but if Pathmatics were to be improved, larger panel sizes might be helpful! I've often noticed that when a piece of Facebook creative does show up, the date on the screenshot is from a few weeks prior, which makes me wonder if the data isn't being pulled in that fast. **Recommendations to others considering Pathmatics by Sensor Tower:** I'd reccomemend pairing with other competitive analysis tools such as Nielsen Ad-Intel to get a full readout on media spend across non-digital channels. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Finding out where our clients competitors are spending and when, and what their creative looks like. Using pathmatics digital reporting is the fastest we get data compared to other tools. ### 14. Pathmatics helps to provide critical competitive intel to tell a larger story **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle W. | Associate Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** The level of detail surrounding site lists, the creative library, and easy-to-download segmentable data are without a doubt the best features. Other competitive tools I've worked with in the past require a decent amount of raw data refinement post download, but Pathmatics data is provided in a clean and pivotable mannor. Also, the frequency and lack of latency in which data is updated offer the ability to give timely updates. **What do you dislike about Pathmatics by Sensor Tower?** I would love to be able to see more granular product-specific information. For example, categorizing the creative library into the key product types advertised would be helpful for brands with multiple offerings. Also, the expansion of other digital platform monitoring will be extremely helpful as the landscape continues to evolve. For example, a few recommendations would be to add in streaming audio spend, eCommerce presence, additional social platforms, branded/custom cntent integrations, etc. **Recommendations to others considering Pathmatics by Sensor Tower:** I would strongly recommend adding Pathmatics into your toolkit to provide clients or internal stakeholders with clear pictures of competitive tracking to help inform critical business decisions. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The key benefit is the ability to uncover insights into the digital buying strategies of critical competitors for our clients. For example, we were recently able to find a newly-launched competitive campaign which enabled us to act quickly into conquesting support to protect stature in the category. It also provides an ability to see how closely a strategy for a specific client aligns with competitors and what type of opportunities there are to break through messaging to differentiate. ### 15. Great Prospecting Experience - iHeartMedia **Rating:** 5.0/5.0 stars **Reviewed by:** Maia T. | Digital Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love the ability to sort by category and by site to see the top advertisers in specific spaces. I've seen a lot of success in reaching out to new prospects with a targeted opportunity for them. I've been able to do this because of Pathmatics' category and site-specific advertiser data. **What do you dislike about Pathmatics by Sensor Tower?** I'm disappointed that Pathmatics (to my knowledge) doesn't seem to allow for sorting geographically. It would be a massive help to me if I had the ability to view advertisers based on their home city / main DMA / area where they are serving impressions / or something else along those lines. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics has helped me sort through the overwhelming number of potential advertisers and leads & allowed me to choose only the most qualified and highest quality. This has benefited me greatly because it has really improved my efficiency in the prospecting process. I have a higher success rate with my seed emails and am scheduling more meetings ever since using Pathmatics to guide my prospecting choices. ### 16. Great and simple process to follow business marketing habits. **Rating:** 4.0/5.0 stars **Reviewed by:** Talon R. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** How it breaks down the spending in marketing for various clients and gives insight into who and where clients and similar clients are spending their money so that i may assist them better in making smart decisions to increase their business impact and ROI. Knowing that my clients are spending in digital makes it easier for me to approach them with different aspects of my digital options to expand what they are doing already. The information is useful for any and all who deal in marketing **What do you dislike about Pathmatics by Sensor Tower?** The slow process of getting a client added to the listing and the lack of detail on client broadcast radio spend. Even if a client hasnt been added to the pathmatics listings without information it would be easier to add the clients to a watchlist in case they spend otherwise. choices between types of graphs would be nice as staring at repetitive line graphs every time has made me miss some changes while i have been browsing. **Recommendations to others considering Pathmatics by Sensor Tower:** Research all companies that you might be working with. The information is very useful for any and all who are working in marketing **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** client spending with other advertisers and other options. I am using what i find with Pathmatics to track and adapt the current advertising and marketing solutions with the clients i can find withing its servers. The benifits allow me to know if a client updates their creative and forgetting to tell me. Ultimately the uses and potential for pathmatics is almost boundless and gives more benefits and uses than one first realized. ### 17. Very Intuitive and User Friendly Platform - Great Information on Competitor Media spend **Rating:** 4.5/5.0 stars **Reviewed by:** Damon L. | Associate Director, Digital Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love how user-friendly the platform is. I've used competitor platforms in the past and Pathmatics is definitely the most intuitive and it required no training. I love how easy it is to pull up the creatives, and how they can link directly to the YouTube link for quick reference. I also like how you're easily able to break out each advertiser by brand. **What do you dislike about Pathmatics by Sensor Tower?** I think there are definitely some gaps in data such as digital audio, paid search, and obviously offline media. It would be helpful to see if there was more information about each advertiser available for a more holistic view. **Recommendations to others considering Pathmatics by Sensor Tower:** Play around the tool to understand the different use cases as it relates to digital ad spend.There is a wealth of data if you click around. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I am using Pathmatics to assess media spend and get insight into what platforms other competitors in my client's verticals are buying media from. This helps my team make sure we are assessing other opportunites on the table. ### 18. Awesome, Directional Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Megan S. | Research Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs. **What do you dislike about Pathmatics by Sensor Tower?** A lot of our clients on regionally based (car dealerships, multi-location restaurants, etc.) and we are only able to drill down to the country level with the data. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is a great tool for providing directional insights. They are also always adding features and data to the platform which shows their commitment to the accuracy and quality of their product. Their reps are friendly, insightful, and attentive. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics has been our go-to platform for checking in on our client's or prospect's competition and allowing us to better prepare for meetings and strategy development. ### 19. GAME CHANGER!! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey M. | Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Pathmatics by Sensor Tower?** Showing up to client meetings full of insights and data. This has helped my overall CNA process and prevents me from asking questions that I can easily research myself. This way, we can be 5 steps ahead of where we were before. REALLY LOVE FEELING LIKE A TRUE EXPERT/RESEARCHER WHEN I WALK INTO A MEETING! **What do you dislike about Pathmatics by Sensor Tower?** I wish we could view local accounts. Right now I believe it is only large MMP accounts. Also- every time I submit a request I have never seen them added into the Pathmatics systems. Sometimes I feel restricted on what I have access to. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Finding out digital spend and strategy! Never before have I been able to walk into a client meeting and know exactly where their digital spend is going and what platforms they invest in over others. ### 20. Pathmatics is an excellent tool for sales & marketing insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Shauna S. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Pathmatics by Sensor Tower?** I like that it shows me where brands are investing their $$ in media platforms. **What do you dislike about Pathmatics by Sensor Tower?** I dislike that it's not always accurate. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I appreciate that they've added OTT to media platforms for insights in media investments. ### 21. Excellent Insights for your Customers and Competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Pathmatics by Sensor Tower?** The UI is very intuitive and easy to understand. The insights in the platform are very valuable (although use directionally), and the data loads super quickly. The graphs that are provided make the data easily digestible and can be exported in different formats (PDF or PPT), which makes it very easy to provide competitive insights to your client and/or for to help put together more robust strategic plans for RFPs. **What do you dislike about Pathmatics by Sensor Tower?** The data isn't always accurate and needs to be used directionally. It would be nice if Pathmatics provided some insight into how the data is being collected and what confidence level percentage they have for the advertiser being researched. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive insights regarding the following; media spend, list of partners and sites that are also spending, and creative currently in rotation. ### 22. ONE OF THE GREATEST TOOLS AVAILABLE! **Rating:** 5.0/5.0 stars **Reviewed by:** Steven K. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Pathmatics by Sensor Tower?** Being able to request any business regardless of size. This allows AE's to conduct deep dives for better prospecting. By having direct knowledge of what marketing tactics advertisers are using, account executives are able to be fully prepared even when cold-calling a client. **What do you dislike about Pathmatics by Sensor Tower?** Turn around time of entering in new businesses. It was introduced as 5-7 days, it really takes a few weeks. If this process was faster Pathmatics would be almost perfect. I am not exactly sure what makes this process slow, but this is the one area of improvement. **Recommendations to others considering Pathmatics by Sensor Tower:** Al little bit more information between corporate owned and franchisee spends. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The #1 problem being solved is the look behind the virtual curtain. Previously sellers we completely blind to what advertisers were doing in the digital world. Now, we can see everything also down to the day. This also permits account executives to conduct side by side comparisons within the category. Providing additional ammo when asking for larger sums of money for campaigns. ### 23. Staying on top of Social Ads everyday **Rating:** 5.0/5.0 stars **Reviewed by:** Justin W. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics has given me a really efficient way to find active social ads that brands are running, follow their creatives, and understand how invested companies are in Facebook and Instagram **What do you dislike about Pathmatics by Sensor Tower?** I think some brands spend a lot on Facebook desktop placements, especially with older target audiences. It would be great to add that into the data at some point, but that is a very minor detail. Of course, mobile is going to continue to become more popular anyway. **Recommendations to others considering Pathmatics by Sensor Tower:** We have a very unique use case using the platform to find comments on ads. I can see how it would be useful for creative teams as well that want to keep an eye on what competitors are doing. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Working in the Social Media Engagement space, brands face challenges with trends in their comments changing everyday. Pathmatics helps us keep an eye on what engagement brands are receiving and advise them on how to react. Training with Esi was great, and she was extremely knowable about the platform and technical details! ### 24. Pathmatics is the path to digital $ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is easy to use and allows me to prepare for exploratory meetings with prospects and existing clients quickly. The simple layout and aggregation of both Spend and Creative will enable me to have insights into a brand's strategy before having a meeting with them. It also allows me to discover prospects who aren't on my radar, but are currently using platforms or strategies that I can competativley offer. **What do you dislike about Pathmatics by Sensor Tower?** While Pathmatics is constantly working on adding businesses to its database, I would like to see more and more Regional and Large Single Market brands included. Adding OTT spending would significantly improve the tool since so many of those budgets are lumped into display and social buckets. Additional Social Platform reporting would be great too as more companies invest in TikTok, Reddit, Snapchat, and LinkedIn. Demographic and Geographic information about Who these ads were served to would make this one of, if not The Best tool for Media Companies to use when prospecting. There are A LOT of tools out there already, but the more information that can be accessed on a single platform, the better. **Recommendations to others considering Pathmatics by Sensor Tower:** Encourage your organization to invest in Pathmatics as a prospecting tool and to stay up to date on what your clients are doing in the ever-evolving digital space. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics allows me to stay on top of what my clients' competition is doing, so I can advise them on positioning their marketing. It's also fantastic for making sure that local franchises are leveraging national branding with local calls to action. I've seen too many disconnects where local/regional messaging is drastically different that what the national brand is pushing. Especially when it comes to social media. So many QSRs and other franchises appear to be completely seperate companies when you compare the national social account to a local one. ### 25. Great digital measurement tool with a fast data turnaround **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Pathmatics by Sensor Tower?** I enjoy how quickly data populates into the program. If a brand just launched a campaign, we can typically see spend, impressions, and creative examples within the first 48 hours. This is unlike any other measurement platform I've used, where there is usually a lag in data collection that lasts 30-50 days. **What do you dislike about Pathmatics by Sensor Tower?** I wish there was more information about other digital spend on other platforms like Twitter, Instagram, Pinterest, Twitch, etc. Sometimes, data isn't 100% accurate, so we have the guess that spend is 10% less than the actual amount each brand was spending based on comparison to our own client's spend. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The most significant benefit of Pathmatics is its quick turnaround for data collection. If clients are asking to pull competitive data on our rival brands, Pathmatics is our go-to for fast numbers. Without this program, we would have to wait days or even weeks for other databases to populate, slowing the competitive report process down. ### 26. Great research tool for competitor digital insights **Rating:** 5.0/5.0 stars **Reviewed by:** Vlada D. | associate media director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is super easy to use and gives a great breakout of digital spend for many companies. This is the perfect tool to use when doing competitive as you are able to see spend, partners, creatives and different time frames. This tool makes it easy to deep dive into what competitors are doing and potentially learn from their creatives/tactics and partners. This is also the only (or one of the only) tools that gives Facebook data which is extremely valuable especially when seeing what competitors are doing and what sort of spend spikes there are. **What do you dislike about Pathmatics by Sensor Tower?** There is nothing to dislike about Pathmatics. The platform is great and so easy to use. Anyone can use it from beginners to experts as the platform is counter-intuitive. **Recommendations to others considering Pathmatics by Sensor Tower:** If you are using Pathmatics, make sure to look at the creatives to get some ideas of things that competitors are doing. Also look at creatives to think about what sort of tactics they are using in the social space. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The problems solved are looking at what competitors and other verticals are doing. The tool is used to gauge specific partner spend levels and to see if there are any partners, creatives and tactics that clients should consider. The major benefit is coming up with insights based on what other brands are (or aren't) doing. ### 27. Intuitive UI, great for competitive spend and creative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Pathmatics by Sensor Tower?** Without much training needed, most users can navigate the platform pretty easy to find spending by channels, top creative and additional site details. The dashboard is great for a quick glance on competitive spend, top creatives, spend by form and sites when you are under a time crunch or need a fast lookup for a client. **What do you dislike about Pathmatics by Sensor Tower?** Initially I would say the brand breakdown by skus and subsegments was very limiting but they are in the process of including that and will see how it turns out. Would love to see spending on digital sponsorship/direct partnerships with publishers included. **Recommendations to others considering Pathmatics by Sensor Tower:** We use other competitive programs and still find their digital coverage lacking. Pathmatics has been our effective supplement to digital advertising and spending to help complement our competitive analysis to get a better sense of what other brands are spending in the digital space and where. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive digital allocations and creative messaging. Where competitors are leaning into, their digital strategy, timing and indications of areas where we might want to dig deeper/research further. ### 28. Pathmatics helps to generate create insights at scale **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Pathmatics by Sensor Tower?** Seeing high-quality captures of existing creative allows me to quickly understand what our creative, or our competitors' creative, looks like in-market. Being able to see where ads are running in terms of site placement is also incredibly useful to identify industry trends and new opportunities to expand our own presence. **What do you dislike about Pathmatics by Sensor Tower?** I wish we were able to receive more digestible insights. When you're looking at a small company without many ads, it's pretty straightforward, but when you're working with enterprise orgs, it can sometimes feel overwhelming to go through all the banners, social posts, and videos. It would be nice if Pathmatics could group similar creative to make it easier to do so, whether it's based on design or where ads are running, etc. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We have several teams that create and launch banners on their own, and it isn't easy to know what is running or has run due to the sheer number of units. Pathmatics allows us to see which teams are running banners quickly and easily, and it helps us know if our banners appear unified or disparate. We have been able to use these visual insights to create enablement for teams for creative development, and identify the groups that need to be enabled due to poor or misaligned creative. ### 29. Prospecting made easier **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** I often wonder who is spending the most on advertising in a given category. This platform answers that question to a T. I like that I can pick any type and then see the top spenders list for that category. I also like that I can see what creative advertisers are running. This makes prospecting easier and I can better understand their pain points before the cna. **What do you dislike about Pathmatics by Sensor Tower?** If I could pick something that I dislike is there are some advertisers where it seems their video's organic content is getting assigned a revenue value. For example... If a client posts a video to their studio, it appears that the video gets organic views shortly after the post. This organic traffic the client gets is assigned a dollar value in Pathmatics. The amount they are spending may not be that high. It would be interesting if the organic or short-term creative could be taken out of the buy to get a more accurate spend WHENT HAT IS HAPPENING. **Recommendations to others considering Pathmatics by Sensor Tower:** 10/10 Would recommend this too. It is fantastic having a list of companies who are buying your product. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The benefit that I have realized with Pathmatics is how quickly you can see if a client is buying multiple media types. If these clients are doing that, Pathmatics makes it easy to suggest they are open to trying other forms of media like our companies targeted audio, podcasting, broadcast audio, OTT, and services that Pathmatics doesn't show the client is buying. ### 30. Very helpful prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Natina J. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** The ability to see advertisers, what sites they are currently advertiisng on and possible budget and spend amounts. This is a great prospecting tool for new clients, specifically for social and OTT prospects. **What do you dislike about Pathmatics by Sensor Tower?** Having to start over each time you look at creative for a client. If I click on a client listed under direct sites and select their creative, then I have to go back and selct direct advertisers again and select a new advertiser, instead of being able to return where I left off on the list of advertisers. **Recommendations to others considering Pathmatics by Sensor Tower:** Take your time and look at everything Pathmatics has to offer; it can seem overwhelming at times, but every tool and section is beneficial and can provide helpful insights. I was also told that the impressions and advertiser spend is not allways accurrate so do not lead with that kind of information. Instead look at it as a rough estimate of a cleints possible spending power and soley focus on where that advertiser is spending at and on which sites. A lot of the sites match up to our products and allows for an awesome valid business reason and conversation starter. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** This is an excellent prospecting tool that provides a great deal of information about clients. Where they are currently spending, possible impressions and budget amount. I am solving a lot of problems and the benefit is having a list of potential advertisers and knowing where they are spending their maketing efforts at. ### 31. Quick info to help with sales approach **Rating:** 5.0/5.0 stars **Reviewed by:** Steve G. | Growth Manager - Financial Services, B2B & Healthcare, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** How easy it is to toggle from advertiser to advertiser, and the breakdowns of what types of digital channels and publishers the advertiser runs on. **What do you dislike about Pathmatics by Sensor Tower?** Would love to know the confidence level of the accuracy of the data, and more data on smaller advertisers. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I like to be as well-armed with information as I can be before cold-calling on a client. Seeing where the advertiser is spending and how much budget they have is extremely helpful in tailoring my approach. This way I can go into a cold-call with some basic info that helps the potential client feel like I understand their business and well...must be smart enough to get this info. ### 32. Smooth experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dailon S. | Media Planner and Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love the custom reports and graphs that we can use for PowerPoint. Pathmatics allows us to show our clients great data. I enjoy being able to pull everything into an excel file or PowerPoint. **What do you dislike about Pathmatics by Sensor Tower?** Sometimes our brand's spend is not correct. I wish the graph colors could change and be more personalized. Wish we could break up brands products to see how their spending on each product **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We get to provide our clients with top-level data around their competitors. We get to determine how much we need to spend to get our clients in front of their competitors. This helps during the planning process for the coming up year. ### 33. Powerful and simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew H. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** Extremely in-depth insights and customizable views make Pathmatics not only very valuable but straightforward to use! Pathmatics is a must-check before speaking with a lead and a great way to stay up to date with industries, competitors, current clients, and businesses! **What do you dislike about Pathmatics by Sensor Tower?** Pathmatics has not let me down yet, and I have already noticed some improvements and tweaks in the few months that I have been using it. **Recommendations to others considering Pathmatics by Sensor Tower:** Get into the habit of using this every time you speak with a client or a prospect! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Before calling a client, I check the client's site and competitors to improve my view of what the client is against regarding digital advertising. ### 34. Associate Director, Client Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Drew P. | Associate Director, Client Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Pathmatics by Sensor Tower?** The ability to pull in cross-channel information across a variety of brands in one single report. **What do you dislike about Pathmatics by Sensor Tower?** Missing channels where we can't pull data **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I like solving competitive spend questions and also analyzying competitor creative, especially as it relates to seasonality and ad types. ### 35. Details, Insights & Visuals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Pathmatics by Sensor Tower?** This program gives insights on current and relevant media spends that occur in the social, desktop & video spaces. It helps us draft valid business reasons on why to do business with us, and how we can amplify what they are already doing. **What do you dislike about Pathmatics by Sensor Tower?** Open it up to digital advertisers who spend less than $50k. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** None ### 36. Fast, easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Matt E. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** The simplicity of the software. It doesn't take much to tackle your objective because of this reason. Once one gets ahold of how to work through the software/website, one can go in and get their objective down pretty easily. **What do you dislike about Pathmatics by Sensor Tower?** Although there is not much I dislike about Pathmatics, I believe that sometimes there are problems that occur with the data that sometimes cause questions, which then has to be communicated to Pathmatics, so there are a few bugs that need to be worked out. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We primarly use Pathmatics to compare our digital data we find when completing competitive reports. Pathmatics has dramatically helped us when dealing with our competitive process. It gives us more accurate digital information with the choice of finding the actual creative as well with speeds that are more advance than other websites. ### 37. Excellent detail **Rating:** 5.0/5.0 stars **Reviewed by:** Michael G. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Pathmatics by Sensor Tower?** There is a lot to like. The distribution of spend across various platforms is very helpful. I also like being able to see the top performing creatives and seeing the data behind the ads. Helps prepare for client and prospect discussions. **What do you dislike about Pathmatics by Sensor Tower?** Not a fan of the export to the infographic. It is not the easiest to manage. Would be easier if it exported to pages so it is easier to view. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Knowledge gain on what clients and prospects are buying in the marketplace. I find that I am far more prepared for discussions in meetings about current strategies and asking questions about performance. ### 38. East to navigate, quick to use, extremely helpful when pulling data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Pathmatics by Sensor Tower?** I like the simplicity of the platform, can easily navigate different creatives and see what creatives have been used previously as a visual prior to clicking into them. **What do you dislike about Pathmatics by Sensor Tower?** I don't like the fact that not all entities are on the platform, and it's not easy to know until you search. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is extremely helpful for competitor spend and creative reports, it has all your needs, however, if you are looking for a niche company, it may not be available in the platform. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The biggest problem I am able to solve with Pathmatics is providing responses to client asks of what competitors are doing in the market, who they are spending with, what the creative looks like. I've realized that the benefit has been the ability to satisfy client requests. ### 39. Pathmatics is great and user friendly reporting system for digital data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Pathmatics by Sensor Tower?** I enjoy how user friendly and accurate it is **What do you dislike about Pathmatics by Sensor Tower?** I don't have any dislikes about Pathmtics **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I use Pathmatics to report digital and social data ### 40. Constantly Improving Upside and Down **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** The compare advertisers function is great and the visual breakout of the SOV amongst a competitive set. The client services are tremendous and accomodating. **What do you dislike about Pathmatics by Sensor Tower?** The report builder lacks a lot of crucial information for competitive reports. The constant shift in spend due to retaxonimization makes QoQ reporting difficult to clients who track competitive spend internally in software due to the fluctuation of spend in each quarter. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics seems to track creatives and accurately attribute them to the appropriate advertiser. They are constantly improving and willing to work with you directly to meet your client or organizational needs. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We are solving a problem of inconsistent digital spend from other tools as well and the benefit to Pathmatics is that it appears to cover more brands. ### 41. Amazing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Porter D. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is absolutely an amazing tool! I use Pathmatics to generate unfound revenue...which of course makes me very happy. Every time I use the tool I stumble across a minimum of five great leads. **What do you dislike about Pathmatics by Sensor Tower?** I haven't found anything yet that I dislike. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The main problem that I'm solving w/Pathmatics is how I can be a OneStop Shop provider that provides better value for the client. The main benefit that I have realized is people are more willing to have a conversation, as a genuine Marketing Provider. ### 42. Great product to get an idea how/ what your competitors are doing **Rating:** 4.5/5.0 stars **Reviewed by:** Simon C. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is a great product to get an idea of how your competitors are doing. Also, what they are doing across digital channels. Handy to have info for digital activity across markets. **What do you dislike about Pathmatics by Sensor Tower?** Not all markets have the same methodology for measurement and data output. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Discovering who and how much is being invested in marketing efforts, compared to peers and competitors. Also, what sort of activity is being run, for example, channels and creative illustrations. ### 43. Pathmatics is Valuable **Rating:** 4.5/5.0 stars **Reviewed by:** Bill R. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love the ability to get an accurate look at the social creative and spend. **What do you dislike about Pathmatics by Sensor Tower?** It sometimes does not have the advertiser I am looking for in its index. **Recommendations to others considering Pathmatics by Sensor Tower:** If you have a national or larger regional advertiser, this product is perfect. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I am getting a solid snapshot of what campaigns a prospect or client is currently running. This tool allows me to know what they are focused on and also what their spending commitment was. ### 44. Pathmatics review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Easy to use interface with accurate spend data and creatives **What do you dislike about Pathmatics by Sensor Tower?** It would be nice to have more options to create different visuals with the data. The accuracy of the data can sometimes significantly differ from what clients are actually spending. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is an easy-to-use tool that can get you competitive insights quickly. This tool allows you to view the digital ad landscape across your industry and client through spend analysis, publisher analysis, and creative analysis. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Using it to audit digital spend for clients vs. comp. and see gaps in our spending - where we can increase/decrease—using it to audit creative and personalization of creative—using it to see ad networks and publishers. ### 45. A must-have for digital sales/planning teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** The ability to download and use creatives our prospects and clients in-market. Understanding where the placements are running on gives you a good indication of what DSPs they are running with and how they plan their media. **What do you dislike about Pathmatics by Sensor Tower?** Budgets aren't always accurate. Not always all-encompassing of their media spend, but the closest I've seen in the industry. **Recommendations to others considering Pathmatics by Sensor Tower:** Do your research and outline the goals you're looking to accomplish with a tool like this. Please take advantage of their trial, as well! ! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Understanding which of my clients are currently in-market and getting a hold of their creative assets shows them how our platform/product can enhance their media buys. ### 46. Easy to use; great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics platform is super easy to use. Pulls the information I need quickly. And lastly, their customer support has been fantastic! **What do you dislike about Pathmatics by Sensor Tower?** I Wish they covered more media channels. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Looking at competitive creative. ### 47. The interface is very user friendly & easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Pathmatics by Sensor Tower?** I like that the tools are easy to find and figure out. The data that I can pull from these tools is concise and easy to digest. I love that there are different exporting options. **What do you dislike about Pathmatics by Sensor Tower?** I would love to see an expansion of the creative details that you can pull from an advertiser. I would like to see what an advertiser has currently running in-market, as well as creatives that they've run in the past. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I am able to pull detailed reporting that defines my client's digital efforts, as well as reporting on competitor efforts. ### 48. Great Prospecting Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda R. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** Easy to navigate! Great tool for discovering new prospects! **What do you dislike about Pathmatics by Sensor Tower?** Take a little while to get a new advertiser loaded that may not already be in the system. **Recommendations to others considering Pathmatics by Sensor Tower:** Great tool for sellers to utilize for prospecting! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics is helping me identify new prospects. I get an idea of what they are currently doing and potentially spending in digital. ### 49. Great prospecting product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is a one stop shop for prospecting digital advertisers. **What do you dislike about Pathmatics by Sensor Tower?** I dislike the excel format when you download lists. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I've found a plethora of new businesses to prospect! I can also see current and past creative for prospects and clients. ### 50. Pathmatics is THE simplest research tool available! **Rating:** 5.0/5.0 stars **Reviewed by:** Gary M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Pathmatics by Sensor Tower?** Simplicity, speed, and organization. Pathmatics makes it incredible easy to find information on digital competitors, or identify trends in the digital media space. **What do you dislike about Pathmatics by Sensor Tower?** Sometimes the data is inconsistent or cannot all be tracked so there are some holes in the data. This is common for most tools, though. It would be great if Pathmatics could very clearly tell you what exactly is and isn't captured within a specific set of results. **Recommendations to others considering Pathmatics by Sensor Tower:** If you're looking for a digital research tool that is WAY easier to use than classic desktop competitive analysis software, this is it! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I'm trying to keep track of competitor activity to ensure our media balance is on par with similar advertisers. I'm also trying to keep track of trends in the marketplace. ## Pathmatics by Sensor Tower Discussions - [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) - 1 comment - [View Pathmatics by Sensor Tower pricing details and edition comparison](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+17%3A39%3A02+-0500&secure%5Bsession_id%5D=c915022f-2398-4819-b326-812e5dcff46e&secure%5Btoken%5D=f22342f010dd6af9888789772bd7816886246253bf1888ed70adce9c737783b9&format=llm_user) ## Pathmatics by Sensor Tower Features **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label **Platform Data** - Product Details - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Pathmatics by Sensor Tower Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,283 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews)