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Top 10 Oyster CDP Alternatives & Competitors

By Express Analytics

The Customer Data Platforms (CDP) solutions below are the most common alternatives that users and reviewers compare with Oyster CDP. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking innovative, quick software solutions with marketing metrics, content marketing, and multiple devices. Other important factors to consider when researching alternatives to Oyster CDP include ease of use and reliability. The best overall Oyster CDP alternative is Bloomreach. Other similar apps like Oyster CDP are Segment, Insider, Klaviyo, and Totango. Oyster CDP alternatives can be found in Customer Data Platforms (CDP) but may also be in Marketing Automation Software or Customer Success Software.

Best Paid & Free Alternatives to Oyster CDP

  • Bloomreach
  • Segment
  • Insider
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Top 10 Alternatives to Oyster CDP Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Oyster CDP stacks up to the competition and find the best product for your business.
    #1

  1. Bloomreach

    By Bloomreach
    (647)4.6 out of 5

    2. Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

    Categories in common with Oyster CDP:
    See all Bloomreach reviews
    #2

  2. Segment

    By Twilio
    (557)4.5 out of 5

    3. Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

    Categories in common with Oyster CDP:
    Get a quote
    See all Segment reviews
    #3

  3. Insider

    By Insider
    (1,088)4.8 out of 5

    4. Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

    Categories in common with Oyster CDP:
    See all Insider reviews
    #4

  4. Klaviyo

    By Klaviyo
    (1,069)4.6 out of 5

    5. Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

    Categories in common with Oyster CDP:
    See all Klaviyo reviews
    #5

  5. Totango

    By Totango
    (1,039)4.3 out of 5

    6. Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement.

    Categories in common with Oyster CDP:
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    See all Totango reviews
    #6

  6. Dotdigital

    By Dotdigital
    (997)4.3 out of 5

    7. Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.

    Categories in common with Oyster CDP:
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    See all Dotdigital reviews
    #7

  7. Fullstory

    By Fullstory
    (785)4.5 out of 5

    8. Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

    Categories in common with Oyster CDP:
    See all Fullstory reviews
    #8

  8. Planhat

    By Planhat
    (693)4.6 out of 5

    9. Connect customer data, get actionable insights and drive customer actions. Planhat is a beautiful and intuitive Customer Success Software for SaaS.

    Categories in common with Oyster CDP:
    Get a quote
    See all Planhat reviews
    #9

  9. WebEngage

    By WebEngage
    (674)4.5 out of 5

    10. WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.

    Categories in common with Oyster CDP:
    Get a quote
    See all WebEngage reviews
    #10

  10. Iterable

    By Iterable
    (640)4.4 out of 5

    11. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

    Categories in common with Oyster CDP:
    Get a quote
    See all Iterable reviews

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