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Owler Reviews & Product Details

Stefen C.
SC
Sales Development Representative - FilterEasy SDR Team Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Owler?

I like being able to get current company information from a tool without having to go on-line and spend a lot of time doing my own research. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Sometimes I find a lot of information that is not relevant for me and my product and therefore I cannot use it when I prospect. Sometimes I will spend time looking at details without ever finding something useful to me. Review collected by and hosted on G2.com.

Recommendations to others considering Owler:

Take advantage of it, it is full of information that you would not find easily on your own. When I was first introduced to it I did not use it much because I was unfamiliar with it but once I started using it it became a very helpful tool. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

It allows me to find common ground and sometimes bring solutions to problems that a company may be facing. Knowing what is happening at a company makes it a lot easier to plan ahead so that I can speak to it during my prospecting. Review collected by and hosted on G2.com.

Owler Overview

What is Owler?

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Owler Details
Discussions
Owler Community
Languages Supported
English
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Product Description

News Alerting

How do you position yourself against your competitors?

Prospect, Engage, and Close Faster with Owler

Owler Enterprise our provides your team with actionable business intelligence including B2B company data, verified contacts, up to the minute insights, powerful integrations and APIs.

With Owler your team can:

• Save significant time researching & prospecting via a user-friendly platform.
• Create timely and personable outreach using our instant insights
• Instantly create sales-ready messaging with Owler AI
• Seamlessly integrate data into their CRM, communication tools, or Google Chrome.


Seller Details
Seller
Owler
Year Founded
2011
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
223 employees on LinkedIn®

Derrick J.
DJ
Overview Provided by:

Recent Owler Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Owler is such a savior when it comes to knowing the exact details of any company"
The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy...
Raj S.
RS
Raj S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Gold Mine of Information on Companies"
Data rich and content that helps me in doing preliminary research before speaking with prospective customers
Uriel Z.
UZ
Uriel Z.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best tool for decision makers."
I have the most up-to-date news of the companies I follow, as Operations Director, I need to know how my industrial operates and owler allows me to...
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Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
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Have you used Owler before?
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Video Reviews

479 out of 480 Total Reviews for Owler

4.3 out of 5
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479 out of 480 Total Reviews for Owler
4.3 out of 5
479 out of 480 Total Reviews for Owler
4.3 out of 5

Owler Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OwlerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy for market research and analysis of the industry in focus Review collected by and hosted on G2.com.

What do you dislike about Owler?

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

While we generate tons of leads for our AI based business model, Owler aids in the qualification of leads and segmenting them into the right buckets, provides us clarity in who we go after and also clear data of our competitors Review collected by and hosted on G2.com.

MA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Owler?

We use Owler daily. Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification update emails. It's like having a personalized newsfeed tailored specifically to our business needs delivered right to my inbox. The level of customization is impressive, allowing us to focus on what truly matters for our business. It was easy to implement for our business and allows for changes as needed.

The curated notifications cover a spectrum of crucial updates, ensuring we stay current on industry trends, changes, mergers and acquisitions, and more. Review collected by and hosted on G2.com.

What do you dislike about Owler?

None, we're very pleased with Owler. I would recommend offering a premium plan in between the free and pro offering; i.e. Pro-Lite Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Owler helps us reduce the time spent researching news / press releases for our existing and prospective clients. Review collected by and hosted on G2.com.

Chris C.
CC
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Owler?

I appreciate the daily updates on my tracked companies. This helps me stay connected to the industries we serve, our clients, and their customer. The insights from daily updates frequently prompt conversations with clients that help build our relationships. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Some of the articles referenced are behind firewalls or require subscription. Its a tease to see the headline and not be able to read further. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Quick review of peritnent market dynamics enabling me to start the day connected to the industries we serve. Review collected by and hosted on G2.com.

TM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Owler?

I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about companies. Such information would be crucial in the market research aimed at analyzing the company revenues and the number of employees in different divisions. It has a strong database, and it’s user friendly to access what you require. In particular, I love the fact that Owler provides to decision-makers updated and comprehensive details regarding company profiles. My strategy meeting and presentation have changed the games. Review collected by and hosted on G2.com.

What do you dislike about Owler?

However, I have discovered that the level of ads exposure on the platform seems to increase with the number of users which could be slightly disturbing. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Owler addressing the dilemma of centralizing crucial business information. This has been of great help to me because it saves time and at the same time boosts the effectiveness of my research. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Owler?

It's easy to use and all laid out in a simple layout without overcomplicating anything. It was easy to setup and i like having the updates sent directly to my inbox, so that's one less tab to open up. Adding companies to lists and comany information is quick and easy, anyone can do it. It's a powerful tool for me, especially when it comes to presenting updates in weekly/monthly sales and marketing meetings. Review collected by and hosted on G2.com.

What do you dislike about Owler?

The user interface can sometimes be clunky and could benefit from a more intuitive user experience. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Saves time and effort instead of me having to manually search. Review collected by and hosted on G2.com.

Bruce T.
BT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Owler?

I like the level of publically available news and information they provide on companies I choose to track. There are many different options for what I want to track. I also like how they are always updating their information database in various ways to keep it as current as possible. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I do wish they would track persons in addition to companies. I guess Google alerts and LinkedIn could be sufficient for this purpose, but it will be great once owler supports this, which I think they eventually will. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

It enables me to track companies and reach out to the contacts I've targeted with relevant timely comments to get them to respond to my emails, voicemails, and Linkedin messages. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Owler?

Owler is very intuitive and easy to use. My favorite part about Owler is that it runs in the background on my browser. So I can start recording a meeting and still do other things on my computer without interrupting the transcription. With other competitors, when I left my internet browser, the recording would stop, which was super frustrating. I also like the fact that it connects to my Outlook calendar, so it knows what meeting I am in without me being distracted by typing a bunch of info at the top of the call. Finally, I love that it summarizes the call and organizes it by topic so I can quickly go back and reference specific points of the meeting. The search feature also works well if you aren't sure which call certain topics were discussed. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Future enhancement request - I would love to be able to identify speakers on the call, and Owler recognize their voice and associate it with their name on future calls. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Owler has replaced having my admin attend all calls to take notes which frees her up to tackle more important projects. Review collected by and hosted on G2.com.

Adam B.
AB
Strategic Sales Principal - Enterprise Lending Solutions
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Owler?

News on a daily basis about my industry and those that I follow. This allows me to stay current on trends/transactions and M&A activity. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Some of content is limited and some is attached to sources like the WSJ that are behind paywall. It's also sometimes very repeititive day to day Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Up to date info about my company and our competitors. Sometimes I even learn something about my company before there are internal announcements. I also consult on the side and I get a lot of info via owler Review collected by and hosted on G2.com.

Rick S.
RS
Enterprise Account Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Owler?

Intuitive UI and accuracy of information. I find it easy to navigate to exactly the information I need, including recent/relevant news, also like the ability to navigate and understand company competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Limitations on number of accounts, even with paid plans. Some limitations around contact information and account hierarchy navigation. Primarily use for high level account intel and other tools for these purposes Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

The ability to get a high level overview of accounts, their competitive landscape and current news to ensure relevant conversations with prospects and understand strategic initatives Review collected by and hosted on G2.com.

Tyler C.
TC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Owler?

Owler makes it super easy for me to keep track of the latest news on my key accounts. Their suggested accounts section is also super helpful to stay up to date on relevant news on accounts to go after. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Honestly, I have no complaints about Owler from my experience using them so far. I use the free version and I just get one email daily for my 5 accounts and suggestions for new follows. I appreciate that they aren't constantly trying to convince me to upgrade to the paid version. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Owler makes it easy for me to keep up with all of the latest news regarding my top accounts, so I don't have to stay plugged in to dozens of sources manually to make sure I'm not missing anything. Great time saver. Review collected by and hosted on G2.com.