Owler Features
What are the features of Owler?
Data Availability
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
Data Accuracy
- Contact Data Accuracy
- Company Data Accuracy
Features
- Lead Builder
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Reporting
Platform
- Performance and Reliability
- Reporting/Dashboards
Lead Intelligence
- Market Insights
- Account-level Insights
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Data Availability
Contact Data Availability | Based on 109 Owler reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. | 78% (Based on 109 reviews) | |
Company Data Availability | Based on 201 Owler reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. | 83% (Based on 201 reviews) | |
Industry Research Availability | Based on 215 Owler reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require? | 82% (Based on 215 reviews) | |
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy
Contact Data Accuracy | How accurate and up to date is the contact data? 151 reviewers of Owler have provided feedback on this feature. | 77% (Based on 151 reviews) | |
Company Data Accuracy | Based on 192 Owler reviews. How accurate and up to date is the company data? | 79% (Based on 192 reviews) | |
Technographic Data Accuracy | How accurate and up to date is the technographic data? | Not enough data |
Features
Lead Builder | As reported in 109 Owler reviews. Ability to create targeted contact lists. | 74% (Based on 109 reviews) | |
Integration to CRM/Marketing Automation | Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. 101 reviewers of Owler have provided feedback on this feature. | 75% (Based on 101 reviews) | |
Data Cleaning/Enrichment | Based on 111 Owler reviews and verified by the G2 Product R&D team. Ability to clean/enrich existing data that is maintained in other systems | 75% (Based on 111 reviews) | |
Data Segmentation/Filtering | As reported in 113 Owler reviews. Functionality to filter or segment data from within sales intelligence software | 79% (Based on 113 reviews) | |
Search | Based on 186 Owler reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly | 86% (Based on 186 reviews) | |
News/People Alerts | Based on 195 Owler reviews and verified by the G2 Product R&D team. Alerts you to changes happening to industries, companies and people you follow | 88% (Based on 195 reviews) | |
Reporting | Provides ability to create the reports that meet your business requirements 132 reviewers of Owler have provided feedback on this feature. | 78% (Based on 132 reviews) | |
Messaging | Provides ability to message contacts directly from within the sales intelligence software This feature was mentioned in 81 Owler reviews. | 69% (Based on 81 reviews) |
Platform
Internationalization | Based on 102 Owler reviews. Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies | 80% (Based on 102 reviews) | |
User, Role, and Access Management | Based on 105 Owler reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 78% (Based on 105 reviews) | |
Performance and Reliability | Based on 126 Owler reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 86% (Based on 126 reviews) | |
Reporting/Dashboards | Based on 115 Owler reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards. | 80% (Based on 115 reviews) | |
Mobile User Support | Based on 90 Owler reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices. | 73% (Based on 90 reviews) | |
APIs | As reported in 76 Owler reviews. Enables integration to external systems | 72% (Based on 76 reviews) |
Lead Intelligence
Market Insights | Based on 142 Owler reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 84% (Based on 142 reviews) | |
Account-level Insights | As reported in 123 Owler reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 79% (Based on 123 reviews) | |
Lead Analysis | As reported in 100 Owler reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 74% (Based on 100 reviews) | |
Market Insights | Based on 54 Owler reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 83% (Based on 54 reviews) | |
Account-level Insights | As reported in 47 Owler reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 83% (Based on 47 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 47 reviewers of Owler have provided feedback on this feature. | 79% (Based on 47 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 91 Owler reviews. | 77% (Based on 91 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 93 Owler reviews. | 78% (Based on 93 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 47 Owler reviews. | 79% (Based on 47 reviews) | |
Account Identification | Based on 47 Owler reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 79% (Based on 47 reviews) |
Marketing Campaigns
Customization | As reported in 87 Owler reviews. Allows for custom report types to match the goals of a company. | 75% (Based on 87 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 41 Owler reviews. | 75% (Based on 41 reviews) |
Campaign Execution
Prioritized Accounts | Based on 45 Owler reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 83% (Based on 45 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. 44 reviewers of Owler have provided feedback on this feature. | 82% (Based on 44 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
