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Oracle Content Marketing Reviews & Product Details - Page 2

Oracle Content Marketing Overview

What is Oracle Content Marketing?

Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows you to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members you want to reach.

Oracle Content Marketing Details
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Product Description

Oracle Content Marketing, formerly Compendium, is a content marketing platform that allows you to create brand equity through compelling content, placed across multiple channels cost-efficiently, and into the minds of the audience members you want to reach.


Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,405 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000
Total Revenue (USD mm)
$39,068
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.

Recent Oracle Content Marketing Reviews

BB
Beatriz B.Enterprise (> 1000 emp.)
4.5 out of 5
"Review for the Oracle Content Marketing Suite"
In addition, the moderation workflow is also fundamental. Easy to use and supporting various permutations, the CM package is an excellent solution ...
Angel O.
AO
Angel O.Mid-Market (51-1000 emp.)
5.0 out of 5
" Oracle Content Marketing the best content management tool. "
What I like most is the ability to integrate with your mobile phone, which you do not need and external IDE to develop, is all you need in the we...
Orangel C.
OC
Orangel C.Mid-Market (51-1000 emp.)
4.5 out of 5
"Manage your marketing content optimally and achieve the desired impact"
With this powerful platform you can share your marketing content, allowing you to identify more accurate content for your buyers, as it allows a be...
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Oracle Content Marketing Media

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21 Oracle Content Marketing Reviews

4.1 out of 5
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21 Oracle Content Marketing Reviews
4.1 out of 5
21 Oracle Content Marketing Reviews
4.1 out of 5

Overall Review Sentiment for Oracle Content MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Telecommunications
AT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Content Marketing?

Very easy to use, layout is very straightforward and the help feature has a great FAQ section when you run into an issue Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

Very expensive, but I guess you're paying for the great service. Customer service could also be better Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

If you're willing to spend the money, this is definitely worth the price. Review collected by and hosted on G2.com.

What problems is Oracle Content Marketing solving and how is that benefiting you?

Server management and marketing tools Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Content Marketing?

Trusted source in regards to content marketing. Robust options! Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

While I like all of the options, it can be a bit overwhelming. The products seem a little siloed. Review collected by and hosted on G2.com.

What problems is Oracle Content Marketing solving and how is that benefiting you?

We are developing a content marketing team to enable sales to be come customer centric and proactive. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Oracle Content Marketing?

The blogging dashboard is pretty easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

There isn't an easy option to delete a post. Review collected by and hosted on G2.com.

What problems is Oracle Content Marketing solving and how is that benefiting you?

Writing and published blog posts Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Content Marketing?

Easy to upload and format blog posts, make things searchable from previous posts and follow new events and happenings in and involving the company creating the posts. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

Sometimes adding an image can prove difficult Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

Easy to use and post blogs onto the company website and gain exposure for things and events happening within the company Review collected by and hosted on G2.com.

What problems is Oracle Content Marketing solving and how is that benefiting you?

Great way to post about the company and gain some coverage on new things happening day to day! Review collected by and hosted on G2.com.

Sherrie M.
SM
Senior Director, Demand Center & Marketing Operations
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oracle Content Marketing?

The flexibility. I love that we're able to target specific calls to action based on the topic of a blog post. Compendium recently rolled out persona's which is another way you could target CTAs if it doesn't make sense to do it based on category or custom field. In addition to that, their moderation workflow is also key. We were able to set it up so that specific editors were able to review, edit and approve only the categories they're in charge of. For us, this is really important.

I also like the ability to publish our own content. We publish a TON of content. But we repurpose it (this is the KEY). We send out multiple monthly newsletters (more than 10) across products that pull in the most popular posts from that month. We also leverage blog content for nurturing campaigns, as well as linking from within eBooks so readers can dive deeper into very specific topics if they want. Outside of marketing, Sales and Client Services leverage the blog to help educate and, in some cases, challenge prospects/customers on their status quo. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

Right now, I'd say it's that we cannot have different user permissions/user roles. However, that’s changing shortly (they’re doing an overhaul to add more functionality). This will be a big (awesome) change. Once that's done, we'll be able to have multiple "admins" who have rights to create/edit users in addition to just having Moderators. While right now I'm unhappy that this feature doesn't exist, I'm pretty excited that it'll be out shortly. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed cal in their solution and assign topics to people (with deadlines). Rally your troops. There's already a lot of content within your organization you could leverage. Your client services and sales teams send a lot of emails with information in them. You're already reading industry articles. Your technology team probably has things to say. You just need to harness what already exists (easier said than done, yes). The blog can (and should) go hand in glove with your Social and PR strategies -- in addition to emails and marketing automation. Once you start to tie everything together, the investment in the content is really an investment (as opposed to an expense).

The other thing is, consider your analytics up front. What is your management team going to want to see? Visitors, time spent, lead conversions, return frequency, shares, etc. If you have an idea of the KPIs up front, you'll be able to set that up in the template from the get go to show the value of the blog to people internally. I LOVE being able to do this (we have our blogs integrated with our Omniture and Eloqua instances) Review collected by and hosted on G2.com.

JV
Owner
Music
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oracle Content Marketing?

Compendium has a great platform supported by an awesome team of support staff, developers, and account managers. They take the time to listen to their customers and continues to provide great service. Their staff goes above and beyond - the people make a difference.

Plan + Produce + Publish + Promote + Prove + People = Compendium Success Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

The only thing I disliked was the functionality of the first version of the editorial calendar. But I gave feedback on what I felt was missing and they delivered! All of my wish list items are part of the updated version. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

Have good communication with your account manager and let them know when you have ideas that would help make your content marketing more productive. Review collected by and hosted on G2.com.

Hannah S.
HS
Vice President of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Oracle Content Marketing?

We had some pretty ambitious design plans - and could get picky about making sure every little detail was how we wanted it. Our Compendium team didn't balk at all, they accomplished all of our wishes and were always very helpful and quick to respond. I couldn't be happier with our account manager Melissa, our head tech guy Mark, the entire support/help team and the final product!

Another thing I really appreciate - anytime we come across anything from a user aspect that we think could be improved, or have ideas for a new feature that would help us out, our account manager really listens and puts the request in with their software developers. It's nice to know our feedback is taken seriously, and that we could have the potential to help make a great product even better. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

Honestly, nothing. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

Just go for it! They really care about their clients and are just as excited as you are to put your designs to life. It was great working with the entire team. Review collected by and hosted on G2.com.

Jeffrey F.
JF
Email Marketing Coordinator
Publishing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oracle Content Marketing?

This is a company that exemplifies great customer service! My team was extremely pleased with the speed and clarity of communication we had throughout the whole development and implementation process. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

Bugs will inevitably come up. Admittedly these resulted from custom design and functionality implementations that we desired—which the Compendium team delivered. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

These guys can do anything, but I would recommend knowing what YOU want before going in. Put aside a significant chunk of time to know what your angle for your content marketing will be—it will save both you and the good folks at Compendium a lot of time and get your site launched that much more quickly. Review collected by and hosted on G2.com.

TD
Engagement Marketing Specialist
Professional Training & Coaching
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Content Marketing?

The feature set is deep and is constantly being updated and expanded. The devotion and communication of both the account managers and the support staff has been excellent. And since Compendium has their own development team, the customization options are truly unlimited. We asked for many features that were not part of the traditional scope of a simple blog, and most all our requests were approved and delivered. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

To be perfectly honest, every one of my concerns and problems have been handled by the support team, or are being addressed in future updates. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

The primary benefit of using the Compendium software is the account management and customer support. You don't have to use your IT team for virtually any of the creation, integration, and maintenance of the site. Review collected by and hosted on G2.com.

Miles A.
MA
The Web Tools Guy / Sales and Marketing Technologist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oracle Content Marketing?

The ability of our bloggers to share their stories on their social media channels, giving us access to thousands of contacts that we may never be able to reach on our own. Review collected by and hosted on G2.com.

What do you dislike about Oracle Content Marketing?

The fact that spam bots have found one of our online submission forms and they post to it about 15 times a day. Really annoying, and time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Content Marketing:

Know who your target audience is, and what it is they want to know and hear about. Make sure you have the support of your key internal stakeholders to not only approve of this tool, but also plan to understand how it can be used, and develop a strategy for doing so. Treat your authors/bloggers like heroes, because they are the ones that make this all possible. Review collected by and hosted on G2.com.