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Opteo Reviews & Product Details

Jure M.
JM
Google Ads Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

I like its ease of use and the fact it provides helpful insights withut needing mountains of data. So far this tool has saved me a lot of time with daily/weekly account optimisations, saved a lot of stress because some minor manual taks can be abandoned due to Opteo. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Dont expect this tool to manage whole Google Ads accounts for you. In the end its just a helpful assistant, not and AI Google Ads manager. Not every suggestion is good and not all the pain points with Google Ads can be resolved.. but it helps if you manage several Google Ads accounts. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Saving time on daily/weekly and monhtly basis on optimisations and keyword/negative keywords stuff. Other relevant benefits are also the expreiment tool, RSA tool and to minor extent the scorecards. Review collected by and hosted on G2.com.

Opteo Overview

What is Opteo?

Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

Opteo Details
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Product Description

Automate Adwords client management with oneclick improvement tasks, detailed account monitoring and realtime alerts. Start spending more time on highlevel strategy and creative work.


Seller Details
Seller
Opteo
Year Founded
2013
HQ Location
London, Greater London
Twitter
@GetOpteo
677 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®

HD
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Recent Opteo Reviews

AV
Andrei V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Opteo is great, saves me a ton of time"
Helps me save a tonn of time managing Google Ads clients
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Highly Recommend Opteo"
Easy to use, saves times and adds many insights
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great software for your daily google ads work"
Gives a great overview of all handled google ads accounts, great suggested improvements for each account and the possibility to create quick report...
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Opteo Media

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Google Ads optimisation suggestions in Opteo
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Monitor Google Ads performance in Opteo
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Manage Google Ads in Opteo
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Video Reviews

40 out of 41 Total Reviews for Opteo

4.5 out of 5
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40 out of 41 Total Reviews for Opteo
4.5 out of 5
40 out of 41 Total Reviews for Opteo
4.5 out of 5

Opteo Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for OpteoQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Beth D.
BD
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

My favorite thing about Opteo is how incredibly user-friendly the platform is to use. It saves me so much time on a daily basis while managing multiple Google Ads accounts. It's a must-have for anyone who does a lot of work in Google Ads with multiple accounts or multiple campaigns. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Hard to find anything to dislike about this platform. Their customer service team is consistently quick to respond to questions & help if anything is wrong and they continue to develop the platform to respond to the needs of their users. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Time of getting into all accounts on a daily basis. Review collected by and hosted on G2.com.

JF
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

Opteo scrapes the data of your Google ads to identify poor performers and opportunities. Our company's ROI has increased tremendously thru Opteo by preventing wasted spend. Very useful, very simple to use. WE're big fans. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Opteo is software /AI so you have to be careful with some negative keyword recommendations - you don't want to throw the "baby out with the bathwater." The human/account manager does need to exercise VETO power and allow some keywords to simmer before following Opteo recommends exactly. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

I tried out the BETA for Neg-grams - seems to be useful. Review collected by and hosted on G2.com.

Gregory J.
GJ
Associate Director of Digital Advertising
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Opteo?

The easy-to-use interface, insightful explanations and friendly support team make this one of the easiest services to recommend for any team managing Google Ads campaigns. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

It's really unfortunate that it doesn't have a native Bing Ads/Microsoft Advertising connection. Although many users have appealed to the Opteo team to consider this, they have made it clear they're focused on Google Ads. While that's not a dealbreaker by any stretch, it does make life more difficult to have to manage that separately. Review collected by and hosted on G2.com.

Recommendations to others considering Opteo:

If you struggle with keeping up with day-to-day management tasks (e.g., bid management, keyword additions, campaign administration) to the detriment of your larger overall strategy, this tool is worth a closer look. It won't solve all of your paid search woes if you're still working through Bing Ads/Microsoft Advertising, but it will certainly make you more efficient along the way. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Giving us a go-to solution for managing more granular elements of our campaign allows us to be more tactical on a larger scale, and Opteo has sped up our day-to-day management efforts exponentially. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

Gives a great overview of all handled google ads accounts, great suggested improvements for each account and the possibility to create quick reports of account performance to name a few of the features. Offers quick and helpful customer support and is quick to implement and start using. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Very limited functions to customize the period for comparison in the reports module Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

The system help us maintain a quick overview of google ads account performance and saves a lot of time in working with google ads accounts and reporting on their performance. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Opteo?

Opteo automates our routine tasks and provides intelligent recommendations, saving our time and effort in managing Google Ads campaigns. It also analyzes campaign data and performance metrics to identify areas for improvement and optimization for us which is quite helpful. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Opteo is quite limited to Google Ads, so in order to manage Meta or LinkedIn Ads we have to use another tool for the same. It relies heavily on Google Ads, which can actually limits its capability incase of any changes in Google Ads API. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Opteo manages our google ads campaigns and saves a lot of time and money by optimising it with analysing the data. It also help us with keyword research, bid management, ad copy optimization, and performance monitoring. It streamlines our Google Ads campaign management, improves performance, and empowers us to achieve better results with less time and effort. Review collected by and hosted on G2.com.

Tom C.
TC
Head of Digital
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

Quick and simple to use. Really steps up the spped of completing tasks and reporting. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

New campaign types like Performance Max there isn't enough coverage for but know there is great stuff coming in the pipeline. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Speed to deliver search martketing tasks in our account Review collected by and hosted on G2.com.

AV
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Opteo?

Helps me save a tonn of time managing Google Ads clients Review collected by and hosted on G2.com.

What do you dislike about Opteo?

Nothing to dislike, it is a great software Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Saves me time optimizing google ads at scale for my agency clients Review collected by and hosted on G2.com.

Lester P.
LP
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Opteo?

Ease of finding optimisations. Useful AI based tools. Excellent support team. Saves lots of time and helpspick up on things you may overlook like having geo settings on 'in or interested in' rather than 'in or regularly in' Review collected by and hosted on G2.com.

What do you dislike about Opteo?

adding and removing people to accounts is a bit fiddly but being picky! Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

saves time in identifying quick wins. Helps with complicated bidding calculations. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Opteo?

Easy to use, saves times and adds many insights Review collected by and hosted on G2.com.

What do you dislike about Opteo?

There were less pmax features at one stage but this is now improving Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

Great assistance is managing multiples accounts, ease of use to see all accounts in one place Review collected by and hosted on G2.com.

Nisha S.
NS
Assistant Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Opteo?

Opteo has been a game-changer for my digital advertising efforts. Its intuitive interface, powerful optimization features, and automation capabilities have significantly enhanced my campaign performance while saving me valuable time. Review collected by and hosted on G2.com.

What do you dislike about Opteo?

While Opteo is an exceptional digital advertising management tool, it's important to provide a balanced perspective by mentioning a few areas where the platform could be improved:

Limited Advertising Platform Integration: Currently, Opteo primarily focuses on Google Ads, which is undoubtedly one of the most popular advertising platforms. However, it would be beneficial for users if Opteo expanded its integration to include other major advertising platforms such as Facebook Ads, Bing Ads, or LinkedIn Ads. This would allow marketers to manage and optimize their campaigns across multiple platforms from a single interface.

Pricing Structure: The pricing structure of Opteo might be a drawback for some users, especially those with smaller advertising budgets. While the platform offers significant value and time-saving features, the cost may be relatively high for businesses operating on a tight budget. It would be beneficial if Opteo introduced more flexible pricing plans or lower-tier options to accommodate businesses with different needs and budgets. Review collected by and hosted on G2.com.

What problems is Opteo solving and how is that benefiting you?

WordStream Advisor: WordStream Advisor is a popular digital advertising platform that provides optimization and management tools for Google Ads, Bing Ads, and Facebook Ads. It offers features such as campaign performance analysis, automated optimization suggestions, and reporting capabilities.

Kenshoo: Kenshoo is a comprehensive digital marketing platform that caters to enterprise-level advertisers. It provides advanced campaign management, optimization, and automation features for multiple advertising platforms, including Google Ads, Facebook Ads, Amazon Advertising, and more.

AdStage: AdStage is a cross-channel advertising platform that enables advertisers to manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. It offers automation features, analytics, and reporting tools to help streamline campaign management. Review collected by and hosted on G2.com.