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4.5 out of 5
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MK
Michael K.
President
Small-Business(50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
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Overly Basic Platform With Gaps Present That Make Costly Google Ads Mistakes
40 out of 41 Total Reviews for Opteo
4.5 out of 5
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Overall Review Sentiment for Opteo
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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JM
Jure M.
Google Ads Manager
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
I like its ease of use and the fact it provides helpful insights withut needing mountains of data. So far this tool has saved me a lot of time with daily/weekly account optimisations, saved a lot of stress because some minor manual taks can be abandoned due to Opteo. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
Dont expect this tool to manage whole Google Ads accounts for you. In the end its just a helpful assistant, not and AI Google Ads manager. Not every suggestion is good and not all the pain points with Google Ads can be resolved.. but it helps if you manage several Google Ads accounts. Review collected by and hosted on G2.com.
BD
Beth D.
Owner
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
My favorite thing about Opteo is how incredibly user-friendly the platform is to use. It saves me so much time on a daily basis while managing multiple Google Ads accounts. It's a must-have for anyone who does a lot of work in Google Ads with multiple accounts or multiple campaigns. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
Hard to find anything to dislike about this platform. Their customer service team is consistently quick to respond to questions & help if anything is wrong and they continue to develop the platform to respond to the needs of their users. Review collected by and hosted on G2.com.
JF
Jay F.
Owner
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
Opteo scrapes the data of your Google ads to identify poor performers and opportunities. Our company's ROI has increased tremendously thru Opteo by preventing wasted spend. Very useful, very simple to use. WE're big fans. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
Opteo is software /AI so you have to be careful with some negative keyword recommendations - you don't want to throw the "baby out with the bathwater." The human/account manager does need to exercise VETO power and allow some keywords to simmer before following Opteo recommends exactly. Review collected by and hosted on G2.com.
GJ
Gregory J.
Associate Director of Digital Advertising
Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
The easy-to-use interface, insightful explanations and friendly support team make this one of the easiest services to recommend for any team managing Google Ads campaigns. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
It's really unfortunate that it doesn't have a native Bing Ads/Microsoft Advertising connection. Although many users have appealed to the Opteo team to consider this, they have made it clear they're focused on Google Ads. While that's not a dealbreaker by any stretch, it does make life more difficult to have to manage that separately. Review collected by and hosted on G2.com.
AC
Verified User in Consulting
Mid-Market(51-1000 emp.)
What do you like best about Opteo?
Gives a great overview of all handled google ads accounts, great suggested improvements for each account and the possibility to create quick reports of account performance to name a few of the features. Offers quick and helpful customer support and is quick to implement and start using. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
Very limited functions to customize the period for comparison in the reports module Review collected by and hosted on G2.com.
UL
Verified User in Leisure, Travel & Tourism
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
Opteo automates our routine tasks and provides intelligent recommendations, saving our time and effort in managing Google Ads campaigns. It also analyzes campaign data and performance metrics to identify areas for improvement and optimization for us which is quite helpful. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
Opteo is quite limited to Google Ads, so in order to manage Meta or LinkedIn Ads we have to use another tool for the same. It relies heavily on Google Ads, which can actually limits its capability incase of any changes in Google Ads API. Review collected by and hosted on G2.com.
TC
Tom C.
Head of Digital
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
Quick and simple to use. Really steps up the spped of completing tasks and reporting. Review collected by and hosted on G2.com.
What do you dislike about Opteo?
New campaign types like Performance Max there isn't enough coverage for but know there is great stuff coming in the pipeline. Review collected by and hosted on G2.com.
AV
Andrei V.
Owner
Small-Business(50 or fewer emp.)
LP
Lester P.
Managing Director
Small-Business(50 or fewer emp.)
What do you like best about Opteo?
Ease of finding optimisations. Useful AI based tools. Excellent support team. Saves lots of time and helpspick up on things you may overlook like having geo settings on 'in or interested in' rather than 'in or regularly in' Review collected by and hosted on G2.com.
What do you dislike about Opteo?
adding and removing people to accounts is a bit fiddly but being picky! Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
Opteo Categories on G2
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