Optable Reviews 2025: Details, Pricing, & Features

Optable Overview

What is Optable?

Optable is a data management & collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while safeguarding individual identities. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue. The company is funded by Brightspark Ventures, Desjardins Capital, Hearst Ventures, and Deloitte Ventures. Optable is headquartered in Montreal, Canada with employees in multiple countries around the globe. For more information, please visit: https://optable.co/

Optable Details

Discussions

Optable Community

Languages Supported

English, French

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Product Description

Optable offers a Data Collaboration Platform which uses advanced cryptography and differential privacy to create safe, secure, and compliant data clean-rooms that connect audience data for planning, analysis, measurement, and activation.

Seller Details

Seller

Optable

Year Founded

2020

HQ Location

Montreal

LinkedIn® Page

www.linkedin.com

Description

Overview Provided by:

Bennett Crumbling

Recent Optable Reviews

8/12/2024

Abdulkadir B.Mid-Market (51-1000 emp.)

4.5 out of 5

"Focus on privacy safeguards"

Optable optimizes data sharing among the advertising ecosystem players. Using a single tool for managing, sharing and analyzing the audiences with ...

8/1/2024

Mostafa H.Mid-Market (51-1000 emp.)

4.0 out of 5

"Improved efficiency translates"

Optable be very good in the ability to effectively facilitate sharing of information. This has proved to be very useful in my working environment ...

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Abdulkadir B.

Senior Sales Strategist

Higher Education

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Aug 12, 2024

What do you like best about Optable?

Optable optimizes data sharing among the advertising ecosystem players. Using a single tool for managing, sharing and analyzing the audiences with the partners in the campaign has enhanced my campaign flows. Review collected by and hosted on G2.com.

What do you dislike about Optable?

When it comes to the analytics part, Optable could be said to operate in a somewhat isolation style. This makes it challenging to get a broad view of how a campaign is faring and I have to keep switching from one platform to the other which is tiresome. Review collected by and hosted on G2.com.

What problems is Optable solving and how is that benefiting you?

With the changes in data regulations, Optable has been fine for this company when it comes to partnerships. The combined secure platform will facilitate trust and negation of time consuming data transfers. Review collected by and hosted on G2.com.

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Helpful?

Admin Approval Link

Mostafa H.

Marketing Manager

Construction

Aug 01, 2024

Optable be very good in the ability to effectively facilitate sharing of information. This has proved to be very useful in my working environment especially in respect to time and efficiency which my team greatly benefits from. Review collected by and hosted on G2.com.

Optable stands out, reporting is not as developed. The current reports do not give me as much detail as I require to analyze the campaigns effectively. It is inconvenient to target microsegments or difficult to analyze the results of the campaign by channels. Review collected by and hosted on G2.com.

I have found that Optable has been particularly useful in helping to organize my partner relationships.This leads to a faster execution of the campaigns and in turn results in more revenue than before. Review collected by and hosted on G2.com.