REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is made easy to understand and visualize, the platform revealing insights and helping retailers treat customer segments accordingly on every marketing channel. Reveal's primary features include: - Advanced buying behavior segmentation using the RFM (Recency, Frequency and Monetary value) model - Automated pre and post-purchase NPS surveys that will enhance overall customer experience - Real-time product performance reports that help to identify the best and worst-performing items - Ecommerce analytics by measuring and focusing on the most important KPIs, calculated automatically - Enhanced email marketing, by creating advanced and personalized email flows and campaigns using customer segmentation, through the integration with Klaviyo