Octane11 Reviews & Product Details

The platform allows you to report on the impact of mid and upper funnel channels, which often go unrecognized with last-touch attribution models. It provides visibility into the number of touches and their timing for each channel that leads to a conversion. This is extremely helpful for validating your digital media strategy and making informed budget decisions. Review collected by and hosted on G2.com.

They offer a manual way to adjust the threshold of influence, which is great because it allows you to define what you consider influenced deals, something you can't do with other platforms. Once this feature is fully integrated into the platform itself, it will become even more powerful. Review collected by and hosted on G2.com.

I really appreciate how it can combine impressions and engagement data with backend information from Salesforce to reveal the real impact of marketing efforts. Often, marketing—particularly paid social—doesn't get the credit it deserves if it isn't the final touchpoint before a conversion. Octane11 bridges that gap by demonstrating how various channels contribute to influencing deals. The platform is pretty easy to use, and while the implementation and getting all of the data loaded in can take some time, it's incredibly insightful once it's set up. The customer support has also been fantastic with dedicated reps that showcase the unique features and introduce different aspects that we haven't looked into yet. Also the integrations with LinkedIn and Reddit are incredibly helpful with much more data than we're able to see in the platforms directly. Review collected by and hosted on G2.com.

Setting up and connecting to each channel took a significant amount of time. It would be much more efficient if there were more direct integrations with various platforms. While the data transfer from LinkedIn to O11 works well, I wish there were a way to upload audiences directly from O11 to LinkedIn, which would make it easier to act on accounts that display high intent. Additionally, not being able to adjust the parameters for measuring influence within the platform itself is challenging. Having to export and then upload data into a spreadsheet is especially time-consuming, particularly when I need to analyze multiple data views. Review collected by and hosted on G2.com.

Octane11 provides high-quality account-level signal, especially for Gold-tier channels such as Display, Video, Native, Reddit, and LinkedIn, which makes the platform highly reliable for frequent ABM reporting.

The platform becomes significantly more powerful when using an Octane11 pixel, which increases account signal, improves F.I.R.E scoring, and allows attribution for channels like YouTube and Meta using UTMs—making it extremely helpful from an integration and insights perspective.

Octane11 enriches insights through F.I.R.E scoring, combining Fit, Intent, Recency, and Engagement—this output is actionable, easy to interpret, and directly improves campaign decision-making.

It supports Encore’s account-level reporting framework, surfacing insights such as Accounts Reached, Accounts Engaged, Cost per Account Reached/Engaged, seniority, job function, industry, and creative performance—making it one of the most comprehensive and useful reporting tools in our stack.

The platform integrates cleanly with cross-channel programmatic activity, thanks to Encore’s account resolution layer, which helps standardize insights across channels and datasets, making end-to-end analysis easier. Review collected by and hosted on G2.com.

Some channels produce weaker account signal, especially Bronze-tier channels like Audio, DOOH, Meta, YouTube, and X, making insights for those channels less reliable or not recommended for active reporting.

Without an Octane11 pixel on the website, the platform’s insight depth decreases, particularly around attribution, session quality, and cross-channel alignment—making implementation more of a requirement than an optional enhancement. Review collected by and hosted on G2.com.

Ability to drill down and filter whatever desired view. Account insights are extremely helpful as well, showing unique data cuts. The AI Insight feeds are great as well. Review collected by and hosted on G2.com.

It takes a bit to get used to dashboard and understand all features and how best to use. Review collected by and hosted on G2.com.

Octane 11 gives detailed insights into companies we've targeted through an ABM campaign. It's relatively easy to use and there's a lot of information available, making it vital for us to give insight to our partners. ctane11 seamlessly fits in with our tech stack and is easy to implement. It integrates well with our DSP, TTD and data partner, Bombora, for creating the segments. I use Octane11 daily, and more frequently so. Clients really like the business-defining information which we can give back to them. The customer support team are always on hand where we have any issues and work to resolve them quickly. We have frequent catch-ups to ensure we are aligned with current campaigns and upcoming releases. Review collected by and hosted on G2.com.

Sometimes the data can take a while to appear in the platform and refreshes later. Occasionally, there can be discrepancies between DSP reporting and Octane11 which it's hard to find out why. Review collected by and hosted on G2.com.

Octane 11 turns complex data into clear and actionable insights. It give us full visibility into campaign performance, pipeline impact and ROI, all in one place. It’s helped our clients make impactful data driven decisions. Review collected by and hosted on G2.com.

The platform has a bit of a learning curve. What I don’t like is the amount of pixels needing to be created if we want to get granular with our data. Meaning we would have to create a pixel for every single targeting tactic, whereas the client also has to create their own UTM. Review collected by and hosted on G2.com.

Ease of use to navigate between screen, drill down. Review collected by and hosted on G2.com.

Some industry benchmarks are not included. A glossary of terms would be helpful. Review collected by and hosted on G2.com.

I love the direct contact we have with the team. Nika is so helpful in guiding new setups and is always there to help out with any questions we might have. Review collected by and hosted on G2.com.

I sometime feel that the data isn't as useful for long durations. In other words, after a few months, the information we get seems to be consistent leading me to believe O11 can be used periodically. Review collected by and hosted on G2.com.

The insights and data we can provide for our clients is better than any other tool we have available currently Review collected by and hosted on G2.com.

The platform itself could do with some streamlining, often when pulling data we need multiple tabs open Review collected by and hosted on G2.com.

The onboarding process for our campaigns was fairly seemless, the team gave us clear instructions and was very easy to get setup within a few days before launch. The support team has been exceptional at getting us set up and answering any questions/troubleshooting with such a quick turnaround time. They also were great help at providing us recommendations of what to share with our client for reporting and how to navigate the dashboard and make it the most useful for our team and the client's. Review collected by and hosted on G2.com.

Would love if there was a way to build our own report for downloading raw data. The different dashboards can be a bit overwhelming when you're trying to just look at a few key things, and you're not sure which one to go to to get all that you need. Review collected by and hosted on G2.com.