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ObservePoint Reviews & Product Details - Page 2

ObservePoint Overview

What is ObservePoint?

ObservePoint is a web governance platform that helps you navigate the complexities of your digital presence. Our web scanner automatically compiles information about your site that allows you to test and monitor your data privacy programs, the implementation of your site analytics, and the functionality of key customer experiences with your brand. ObservePoint. Web Governance, made easier.

ObservePoint Details
Product Website
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Product Description

ObservePoint DataAssurance technology not only validates your digital data, but looks for data collection gaps that exist across your entire website.


Seller Details
Company Website
Year Founded
2010
HQ Location
Provo, UT
LinkedIn® Page
www.linkedin.com
85 employees on LinkedIn®
Description

Websites are complex. They are essential to the image and growth of your company, and to the privacy and trust of your customers. But websites have so many dynamic parts and pages that it’s nearly impossible to keep up with all of them all the time. Until now. ObservePoint’s Web Governance platform automates the scanning of your website; from the highest traffic pages and user paths to the dark corners of your company’s web presence. We give you the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement. Ensure privacy compliance standards, validate landing pages, confirm data tracking, clearly see your entire marketing tech stack, validate your ecommerce engines, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.


Kyle W.
KW
Overview Provided by:

Recent ObservePoint Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Automated Audits of User Journey, Tags, Privacy, and Emails"
Straightforward journey building with lots of tests and scripting options to maximize our crawls. The detailed post mortem reports really help to a...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Great tool for understaffed teams"
Observe point provides us with automated testing solutions and allows us to ensure our most important tags and events are firing reliably. It's a h...
Verified User
I
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Expert review"
The way how the product works and the value of the findings
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ObservePoint Media

ObservePoint Demo - Analytics and Martech Governance
Make sure your data collection is accurate. Your company relies heavily on tags to power your analytics and martech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI, negative user experiences, and poor business decisions. ObservePoint ensures your d...
ObservePoint Demo - Privacy Compliance
Protect your customers, your data, and your reputation. With web privacy regulations like GDPR, ICO cookie regulations, CCPA, and other U.S. state regulations coming along, data protection is clearly a major public concern. Your company needs to proactively take steps to protect your customer’...
ObservePoint Demo - Customer Experiences
Provide visitors with functional landing pages and conversion paths. Monitor your website's Web Vitals metrics, check for adherence with Accessibility guidelines, and double-check your landing pages whether they're off an email or an ad campaign. Maximize your ad spend by making sure your visi...

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43 ObservePoint Reviews

4.4 out of 5
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43 ObservePoint Reviews
4.4 out of 5
43 ObservePoint Reviews
4.4 out of 5

ObservePoint Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ObservePointQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Automotive
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ObservePoint?

I enjoy how the team at ObservePoint always keeps the platform updated with new features that make it easier to pinpoint pain points, especially with websites that contain a lot of content. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

I wish that it offered more of a video playback solution to see where users get caught up in the journey. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

ObservePoint is helping us keep an inventory of which of our analytics tags are firing on specific pages. This has allowed us to keep a proactive approach with fixing the problems in an efficient manner. Review collected by and hosted on G2.com.

Verified User in Hospitality
IH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ObservePoint?

The way how the product works and the value of the findings Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

Time for the scan and I hope the report is short. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

Validation and compliance report Review collected by and hosted on G2.com.

Jester J.
JJ
Web Editor
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ObservePoint?

The most helpful about ObservePoint is I can automate my test scripts and get the actual result in the tracking of Adobe Analytics. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

The least helpful in ObservePoint is I can't create another folder inside the folder. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

ObservePoint solves the manual testing of Adobe Analytics tracking Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ObservePoint?

1. Crawling the site just with the Domain Input is awesome.

2. Include & exclude filters helps the business to add/ignore the relevant URLs while scanning.

3. Scheduler makes out life easier by re-running the audits at recurring intervals.

4. Rules and alerts help the business to understand the changes then & thereby.

5. Auto executions based on business needs are at the top of the list. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

1. Running scans separately for different environments of the same domains i.e. Dev, Staging & Production.

2. While creating rules to compare the OP values against the expected, if there is an option to upload the files, it would be awesome.

3. Cumulative result export in 1 file would be good rather than multiple individual files. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

1. Decreasing the manual effort in terms of testing.

2. Human errors are avoided and making the testing more efficient.

3. Iterations are handled diligently since it is just one click away to re-run the scan unless a manual one.

4. Since audits can be scheduled at recurring intervals, program management dependency is eliminated.

5. Alerts make life easier to understand the changes then & thereby rather than waiting for someone to catch the changes.

6. Data consistency is maintained since the errors are captured effectively, efficiently and at recurrng intervals. Review collected by and hosted on G2.com.

Mohana R.
MR
Senior Software Engineer
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ObservePoint?

ObservePoint gives us automated analytics testing & tag governance for our web applications. It effectively verifies the accuracy of data collected on our website/mobile application through its segment integration provisions. Debugging of events is convenient as it provides real-time responses and we can also track multiple track requests simultaneously. It automatically performs tag scanning on our website for evaluating if the tag is broken, missing or present as a duplicate so that we can solve the issue quickly. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

ObservePoint doesn't have much of any drawbacks which will lead to disliking the product. Its significant feature includes the convenience of devices & browser agents support which further enhances our website audit & data governance. We can also configure ObservePoint to perform audits for our mobile applications. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

Our data pipeline breaks when any of our tags go missing or there is a duplicate tag and ObservePoint offers an excellent tag auditing process that is fully automated & accurate. It makes sure that all our implementations for data gathering are proper and all validations are carried out after scanning our web segments. It executes all our JavaScript parameters & values, and stores it in its dedicated tag database for future references after performing each audit. Review collected by and hosted on G2.com.

Brandon M.
BM
Sr. Analytics Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about ObservePoint?

Tag audits and the epic amounts of data it returns! I can clearly see the overall performance of the site, tags that are broken, and third-party vendors that I may not use anymore.

The other tool I love is - the tag initiator. It's awesome to be able to see a graphical mapping of when/where tags are initiated. Perfect for performance debugging and tag audits. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

Exports are great and provide large amounts of data; however, sometimes it's a bit much when all you want to do is look at a small part.

The other thing that I wish you could do is, download the tag initiator data. If you are looking at a single page in order to trouble, it would be fantastic to export that data out. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

I do a large number of tag audits with ObservePoint and the insight it provides makes my job/life a lot easier. I can quickly setup rules for advanced audits, and then just run them and walk away. Review collected by and hosted on G2.com.

MW
Analytics Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ObservePoint?

I provides a nice interface to setup scans and then verify that data collection is working. I use it as an independent third-party to verify what I see in reports Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

The interface can be a bit noisy - so much going on with audits. I'd love more groupings and logical alignment in the tool. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

Is data collection working (and can it be verified independent of the analytics solution) Review collected by and hosted on G2.com.

Matthew H.
MH
Manager, Performance
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ObservePoint?

The most helpful is the support we receive from Jake B and team as well as the ability to view all of the 3rd Party information. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

Lack of dashboarding and report capabilities Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

It is capturing what 3rd parties are doing on our sites and where we can improve. It gives an in-depth view and where we need to focus. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ObservePoint?

The biggest selling point to me has been the automation with seeing when items fail, as well as the great customer service the reps provide. We've had several account managers through the years, and everyone is always so helpful and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

Sometimes the notifications don't pull enough info, but overall, good platform. I have also noticed that when you uncheck the send notifications button, notifications will still send if you have an email in the box below. Review collected by and hosted on G2.com.

Recommendations to others considering ObservePoint:

Utilize the customer account reps. They are very knowledgeable and willing to help. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

We are solving back-end data issues. OP helps us get real-time information on items that are broken. Review collected by and hosted on G2.com.

Geetha D.
GD
Associate Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ObservePoint?

user friendly and very easy to understand

Easy to create audits and journeys

Establishing the rules and applying them on the Audits makes my work still more simpler

Failed page implementation UI is very attractive

Setting the user action in a Audit or Journey is quite good, so that i need to worry about my cookie acceptance been selected Review collected by and hosted on G2.com.

What do you dislike about ObservePoint?

I cannot send the failed rule pages as an alert.

I am not able to schedule the alert with the new UI

Rule summary is quite confusing

Webhook implementation is quite handful

its take more time run

Sometimes the urls i add in the include list is not working as expected

I am finding difficlut to undertand the API configuration

I cannot send any extra information with the Rule alert i have activated

everytime the team has to Login to OP to check teh result which i don't think is quite reasonable giving access to all. Review collected by and hosted on G2.com.

What problems is ObservePoint solving and how is that benefiting you?

I have built Audits and Journeys to check the KPIs on the site and check if they are triggering right on the site.

It has helped me in resolving the failed KPI to avoid the data loss

I can inform the market about the error and t be fixed immediately

i can keep tabs on tags and rules applied

I have given session on Observepoint to other teams and conducted workshops as well.

I am using Observepoint for Data Quality check Review collected by and hosted on G2.com.