ObservePoint Reviews & Product Details

ObservePoint is full of potential and possibilities. I'm actually surprised every time I find a use-case that I would like them to cover that they are not already covering due to how many use-cases they already take into account.

They provide a way for us to watch over our implementation, to verify our new changes work correctly before and after publishes and to feel more confident that things are working on the data colection side. Review collected by and hosted on G2.com.

#1 ObservePoint is difficult to maintain and is often purchased without a good understanding of just how much time needs to be set aside to build and report on its results but also to fix it when it breaks. Because IT WILL BREAK regularly for most people. That's not OP's fault, but it needs to be expected. Maintainess for this tool can be quite involved. ObservePoint is a finicky tool. Or rather, web sites are finicky and seemingly ever changing and it makes maintaining an OP implementation very difficult. If you have a web/marketing team that continually changes your website then OP is going to be much more difficult to maintain for in-depth Journey's/Audits. Higher level Audits can easily and reliably help you know if things break in analytics calls and pixels that are set on all page loads since you don't have to rely on click listeners. Journeys can let you know if a flow breaks and cannot be completed for some reason, but be wary, as OP may not be able to complete the Journey even though everyopne else can because of the "finicky-ness" of CSS Selectors.

#2 OP needs a server-side solution that works from the data storage side. I need them to be able to tell me if what is actually getting to the database is trending correctly or looks accurate. There is so much wiggle room and so many unknowns on the client side due to device types, browsers, and individual extensions, plugins, manual changes, etc that people use on their own devices. However, the data that actually arrives server-side is consistent and ultimately is the reality of what you are reporting on. I want a tool like OP that lets me validate that things look good on the client-side, but I'm also aching for one that allows me to use APIs to look at the collected data for trends and outages. One tool that reports in a unfied way instead of having to rely on Adobe, Google, Meta, etc to provide good alerting tools. Many don't. Review collected by and hosted on G2.com.

Excellent for both QA and compliance. Data returned in audit reports is exhaustive. Makes it very easy to identify what cookies are being dropped and technologies are running on the site. Journeys are very easy to create. Once the upfront work is complete, you can have a number of audits and journeys running as part of BAU that will cover off nearly all compliance and QA concerns related to tags. Review collected by and hosted on G2.com.

There's nothing I dislike specifically, the only thing I would say that the web side of things is so good, I would really like to be able to run ObservePoint on apps too as this would be a great addition to our QA capability. Review collected by and hosted on G2.com.

ObservePoint makes it easy to better understand what marketing & analytics tags we have implemented across our various websites and applications. The Journeys feature allows us to quickly identify all of the cookies that we are leveraging throughout the customer experience so we can accurately label and implement them into our consent management process. Review collected by and hosted on G2.com.

Setting up Journey steps can be a bit tedious. Luckily, ObservePoint has a great support team that can assist! Review collected by and hosted on G2.com.

Straightforward journey building with lots of tests and scripting options to maximize our crawls. The detailed post mortem reports really help to analyze the journey findings. I can find exact causes of rogue cookies, broken javascripts, content issues, and much more. My reports are shareable and different roles can use the tools they need without too much complication. Customer support is great; their staff can create journeys for us when we are too busy. Review collected by and hosted on G2.com.

Easy to forget about and with infrequent use, I get lost in the configuration options. Review collected by and hosted on G2.com.

Once learned, ObservePoint is highly extensible. Users are able to automate a wide array of tasks that has literally saved organizations I have worked for hundreds of hours. Additionally, the dedicated staff at ObsevePoint is very helpful. They take the time to understand their clients needs and propose solutions very quickly. Review collected by and hosted on G2.com.

The only thing about ObservePoint is the learning curve. That being said, the onboarding sessions are critical and the staff makes learning the platform fun and much easier. Review collected by and hosted on G2.com.

Observe point provides us with automated testing solutions and allows us to ensure our most important tags and events are firing reliably. It's a handsoff tool that allows us to confidently ensure we're collecting the right data at the right time across many different properties. Review collected by and hosted on G2.com.

Observe Point does require quite a bit of initial setup. And can be a little difficult for the non technical person to set up. It can also be a little finicky to get the alerts and the rules set up in just the right way. Review collected by and hosted on G2.com.

Easy to implement, easy to integrate, easy to update. Simple dashboards built in that can be up and running in a manner of minutes. Low Admin management necessary to maintain the solution-set. Very nice holistic view of our complex web-ecosystem. Company is continually innovating. Good communication between ObservePoint PServices Team and clients. Really enjoy working with thier crew! Review collected by and hosted on G2.com.

Have not hit any walls with the organization or platform. Review collected by and hosted on G2.com.

THey are super commited on the result, very willing to provide customization Review collected by and hosted on G2.com.

Since it's a very complete platform sometimes it's not clear if using Observepoint or other solutions that make part of its job as well Review collected by and hosted on G2.com.

Knowing the status and health of website tags. Review collected by and hosted on G2.com.

Limitations on number of Audits, I can't audit the site daily due to no. of audits a re limited Review collected by and hosted on G2.com.

The abilities to consistently monitor high level user journeys is unmatched. Review collected by and hosted on G2.com.

Sometimes it can be a little buggy and alerts will go off inadvertenly, but they're fixed easily. Review collected by and hosted on G2.com.