Nielsen Global Connect Reviews & Product Details

Incredible tool to perform data analysis by evaluating the performance of the category, brands, SKU, and if proper used, you can improve the assortment on different points of sale Review collected by and hosted on G2.com.

Sometimes if the product is not well cataloged can led you to wrong analysis Review collected by and hosted on G2.com.

The upsides of working with NIelsen are the amount of data. It has al the market information of our dutch FMCG market. Also the amount of possible analyses are perfect. Review collected by and hosted on G2.com.

I dislike the PDF function. Sometimes parts of the matrix dont fit at the PDF/ Review collected by and hosted on G2.com.

It was very easy to sort through data in dive deep into a category. I could identify product trends very easy from using the data from Nielsen Review collected by and hosted on G2.com.

It took some practice to sort through the filters to narrow in on the specific catergories I was looking for. Review collected by and hosted on G2.com.

Facilité.

Clés d’entrées hyper simple. Review collected by and hosted on G2.com.

L’absence d’une dimension shopper intégrée. Review collected by and hosted on G2.com.

There are a lot of available data points, and the functionality exists to search for an individual SKU by UPC code Review collected by and hosted on G2.com.

The user interface is clunky, old, unattractive, and many selection screens are not very user friendly. In addition, it's frustrating to encounter bugs in the system that require me to log off and log back in again, wasting valuable time. The reliability of running a refresh is disappointingly low. Review collected by and hosted on G2.com.

Ease-of-use, soft on the eyes, great business tool. Review collected by and hosted on G2.com.

Fast on Wi-Fi, slow on personal data. Slow start-up. Review collected by and hosted on G2.com.

I like in the Ad Intel section how you can filter your request for information/data precisely down to what you need and it send back what you requested in an orderly manner with creative that is being run by competitors. Review collected by and hosted on G2.com.

I dislike how long it sometimes takes to get back the information that you need. Review collected by and hosted on G2.com.

Gets me to quick, actionable insights that I can use on the go when in customer selling meetings. Review collected by and hosted on G2.com.

The interface for excel needs an update. It looks like it hasnt been changed since the 90s. Also, instead of the abbreviations, writing things out plainly would be helpful. I dislike havig to guess abbreviations and acronyms. Review collected by and hosted on G2.com.

I like that it is a web based service and you are able to access and use from wherever you are. Review collected by and hosted on G2.com.

I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for. Review collected by and hosted on G2.com.

Nielsen provides accurate 3rd party data. The particular database we use at our company is for retail products. Nielsen provides pretty accurate retail sales data, that cover 90% of the market we play in. They also offer information by SKU level for region retailer chain. They have various scantrack metrics, such as volume, sales $, price, distribution, and also calculated metrics to help companies with the analyses. Review collected by and hosted on G2.com.

It is an expensive service. The database gets updated every week, but they do data roll-back time to time due to errors in the data collected. Hence, after all the analysis, we have to get refresh the data again and it often changes the conclusion. Also, the way they collect the data is that they have people on the field who visit stores every week, and notate the information. For some retailers they do receive scan data, but that is only a small fraction of the total US market. In order to

As a result, this is not exactly the 100% accurate picture of the market. They also have smaller retailers, like gas station or mom&pop shops that they don't get data from. What they do is that they will gather 40% of the total US market data, and apply statistical model to extrapolate what the full U.S. market looks like.

Another big chunk of retailer, Costco, does not provide data to Nielsen, so that is also something that we are missing on. Review collected by and hosted on G2.com.