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Nielsen Ad Intel Reviews & Product Details - Page 2

Nielsen Ad Intel Overview

What is Nielsen Ad Intel?

Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.

Nielsen Ad Intel Details
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Product Description

Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.


Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,443 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290

Recent Nielsen Ad Intel Reviews

AV
Abhishek V.Small-Business (50 or fewer emp.)
4.0 out of 5
"Great Experience"
For a small business with very less advertising budget it is must that you have to connect with the target audience with less spending. You need to...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"AdIntel - a strong choice for comprehensive competitive coverage"
Comprehensive, well supported, easy to use, strong reporting.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Nielsen is a great tool for knowing what's going on in the market."
That you can get info on competitors' shares, get info by product, demo, ratings info, ppm, etc.
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Nielsen Ad Intel Media

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Video Reviews

19 Nielsen Ad Intel Reviews

4.0 out of 5
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19 Nielsen Ad Intel Reviews
4.0 out of 5
19 Nielsen Ad Intel Reviews
4.0 out of 5
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

I enjoyed the insights Nielsen Ad Intel provided. For my client, it was crucial to have understanding of how our ads were performing and being shown. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

There were times when Nielsen Ad Intel would have system glitches and would prohibit me from pulling reports etc. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

I was solving On-Demo Targeting solutions for my client at the time. We were able to see how On-Target our ads were being delivered. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

Shows all outlets advertisers' spend on an even playing field.

A powerful tool to show clients their media plan allocations can endure shifts. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

Rates and GRPs margins of errors may be greater than expected. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

Solve: Find out competitive investment levels

Benefit: Tool to justify ask for respective share Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Nielsen Ad Intel?

Great product and service for tracking ad spending in more detail, across more local markets and more media outlets than any other commercial monitoring service. Easy to interpret the data and address your most competitive questions. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

None. I've love the functionality thus far. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

Implementing an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data. Review collected by and hosted on G2.com.

Avani P.
AP
Search Engine Optimization Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

A powerful tool to show clients their media plan allocations can endure shifts. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

A very robust platform. And also expensive but everything works. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

It is 100% worth trying it out if you have the budget for your company. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

This is a known brand with a history of tracking advertising and viewer habits. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

Sometimes it leans a little too much on it's own reputation. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Ad Intel:

This is a reputable company with a known history of tracking advertising and viewing habits of consumers. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

None currently. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

Nielsen is a trusted vendor for all media platforms. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

The expense involved with their products Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

Ad effectiveness. Review collected by and hosted on G2.com.

Verified User in Financial Services
CF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

It delivers plenty of insights & intelligence. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

A very robust platform, with many options. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Ad Intel:

Can't go wrong! Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

Understanding attribution to attrition in marketing. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

Nielsen captures, organizes and analyzes my advertising spend! It also offers a complete source of cross-platform advertising intelligence. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

It is a little too expensive for my company so it's hard to keep using it. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Ad Intel:

It is 100% worth trying it out if you have the budget for your company. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

My advertising dollar spend. Review collected by and hosted on G2.com.

Verified User in Market Research
IM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Ad Intel?

It helps to track advertisements by various fields such as company or brand. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Ad Intel?

Small sample of targeted audience results in probability of error. Review collected by and hosted on G2.com.

What problems is Nielsen Ad Intel solving and how is that benefiting you?

I am trying to identify shifts/changes in market trends by setting up alerts. Review collected by and hosted on G2.com.