mParticle by Rokt Reviews (175)

Reviews

mParticle by Rokt Reviews (175)

4.4
175 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and powerful visualization capabilities, which simplify the analysis of customer journeys and funnel performance. Many appreciate how it allows for quick insights without needing extensive technical knowledge, making it accessible for non-technical users. However, a common limitation noted is the steep learning curve for new users, which can hinder initial setup and understanding.

Pros & Cons

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Verified User in Restaurants
UR
Verified User in Restaurants
Enterprise (> 1000 emp.)
"Solid CDP and great team to work with"
4/5
What do you like best about mParticle by Rokt?

The mParticle team provided amazing support through the setup process. It's the perfect tool for allowing marketers to access data and create audiences without tech support. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

We haven't fully explored all of the available features yet, but we have no complaints and haven't identified any glaring gaps or oversights. It's been great so far. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
AG
Verified User in Gambling & Casinos
Small-Business (50 or fewer emp.)
"Good but it could be better"
3.5/5
What do you like best about mParticle by Rokt?

Simplicity on creating audience and customer support. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Promised features no available, slowness on adding new integration, missing ability to manage stored data inside mParticle Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Enterprise (> 1000 emp.)
"mParticle's team is great to work with and always willing to help solution when needed."
4/5
What do you like best about mParticle by Rokt?

In all honesty, my favorite part about working with mParticle is the support we've received from their team. Our touch bases are always insightful, and the mParticle team is always willing to go above and beyond to help us solve any issues that come up. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Right now, I don't have any downsides, but I also am using mParticle, coming from a technical background. Basing my experience with their SDK, cms, and website, I haven't had anything negative to date. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Verified User in Entertainment
Small-Business (50 or fewer emp.)
"Robust data integration tool with lots of integration partners"
4.5/5
What do you like best about mParticle by Rokt?

Robust data integration tool with lots of integration partners. The SDK is stable - very rarely seeing any data outages or issues. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

We cannot leverage its CDP feature. It is hard for my company to adopt mParticle and replace Amplitude Review collected by and hosted on G2.com.

Verified User in Civic & Social Organization
UC
Verified User in Civic & Social Organization
Mid-Market (51-1000 emp.)
"A solid CDP"
4/5
What do you like best about mParticle by Rokt?

mParticld has centralized our data collection in a manner that allows us to function without needing data engineering resources for our event driven analytics. This has been highly useful and allowed us to scale at a rate we never could consider otherwise. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

The cost can be simply too high. It's our biggest reason for considering alternatives. It simply does not scale the way we want. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Verified User in Broadcast Media
Mid-Market (51-1000 emp.)
"It's been different"
4/5
What do you like best about mParticle by Rokt?

Access to real time data/audience building in a UI friendly way Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Need more explainations on the different attributes/custom varaible options Review collected by and hosted on G2.com.

TK
Thomas K.
Enterprise (> 1000 emp.)
"mParticle CDP Review"
5/5
What do you like best about mParticle by Rokt?

Extremely flexible event logging with arbitrary number of event attributes. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Would like more flexibility in setting up the heirarchy of multiple workspaces. Review collected by and hosted on G2.com.

Anna E.
AE
Anna E.
EMEA Digital Manager
Mid-Market (51-1000 emp.)
"Very user friendly, intuitive, great customer support"
4.5/5
What do you like best about mParticle by Rokt?

It's very user friendly, it allows to have a unique and consolidated view of the data across our different toutchpoints. It's easy to integrate and the customer support is great and proactive Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

I would appreciate to have more touchpoints to understand how other clients are usign mParticle and which areas we are not exploring. I'd like to fully valorize the investment markets are making Review collected by and hosted on G2.com.

Gonzalo S.
GS
Gonzalo S.
Mid-Market (51-1000 emp.)
"mParticle precise audience targeting"
4.5/5
What do you like best about mParticle by Rokt?

mParticle is a great platform, it really help us target the precise audience across different platforms Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

We need mParticle to integrate with LinkedIn Ads for our B2B business Review collected by and hosted on G2.com.

JS
Josh S.
Retail Solutions Executive
Mid-Market (51-1000 emp.)
"Great Customer data platform"
5/5
What do you like best about mParticle by Rokt?

Our team have found mParticle very easy to use and the customer success and professional services team great and very helpful Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

There is nothing in particular that we dislike Review collected by and hosted on G2.com.