I think the dashboards and the conversion graphs are the best part of the toll. But apply the filters are hard and sometimes are necessary understand programming language to use all resources. I'm a User Experience Desinger and for me, it's important the view of full costumer jouney. Indicative hepls me to search and study the gaps in the journey and correct then. The best part is that we can create several funnels with specific points of interest from different areas of the company, these funnels are complementary to each other and the information can be discussed in a team. Review collected by and hosted on G2.com.

On some screens the numbers of the dashboards are too small, and it's hard to see them. I think that increase the size of the font is the best way to make the site more accessible. Some features, such as creating a funnel, are complex for those who are not used to using analytics softwares. The platform also brings a lot of information at once, making it difficult to read, and the interface may seem at first unfriendly to anyone who is adapted to Google Analytics. Review collected by and hosted on G2.com.

It's great for non-BI users. Easy to build visuals such as line charts and bar charts. Review collected by and hosted on G2.com.

It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools. Review collected by and hosted on G2.com.

Amount of features, very user friendly and interactive. Very performatic as well Review collected by and hosted on G2.com.

Instructor of the software was good but there could be a manual with more detailed information provided Review collected by and hosted on G2.com.

Being able to easily visualize customer journey Review collected by and hosted on G2.com.

Not able to parse out syntax from json fields for example Review collected by and hosted on G2.com.

It is very easy to create funnels and analyse data in indicative which provides actionables. You can very easily understand user pain points and dropoffs and accordingly it helps us structure our product roadmap. Life saver for PMs Review collected by and hosted on G2.com.

Nothing as such. Everything is great and the UI is seamless. Highly recommended for all data analysts and PMs Review collected by and hosted on G2.com.

Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system. Review collected by and hosted on G2.com.

Lately, my team and I are struggling with loading the query for our daily updates on the report. It's like that indicative is having a hard time fetching the reports that we needed when we try to run our query, and it was a struggle as well on our part because we have a specific timeframe for the updates that we needed. Because of that error, the updates got delayed as well. We need to talk first to your customer service to tell you that there's something wrong with the indicative. So, maybe in the future, we won't be experienced that kind of error. Review collected by and hosted on G2.com.

Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?).

For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that). Review collected by and hosted on G2.com.

Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten. Review collected by and hosted on G2.com.

Indicative simplifies some very complex event analytics tasks with the Cohorts and Funnel tools. Dealing with events using SQL can be a giant pain, even for simple goals. In my opinion, this is the biggest upside for Indicative: it's simple and fast.

The customer experience is also great! It was a breeze to contact someone every time I needed help. Review collected by and hosted on G2.com.

There are not many options for customizing visualizations. The user segmentation could be a bit more versatile, with AND/OR statements, this is very crucial when dealing with bounce rates, for example.

The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it. Review collected by and hosted on G2.com.

The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment.

The pricing is also quite low compared to other competitors. Review collected by and hosted on G2.com.

There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com.

You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.

A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs. Review collected by and hosted on G2.com.

Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel. Review collected by and hosted on G2.com.