Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

Morningstar Advisor Workstation Reviews & Product Details

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

The data is very rich and complete. It tends to be best in class. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

The user interface is a bit clunky and feels more dated than some competitors. It can be hard to learn how to find information. It can also be challenging or not possible to customize report outputs. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

Data and reporting on investments and client positions (holdings) Review collected by and hosted on G2.com.

Response from Aanya Gandhi of Morningstar Advisor Workstation

Thank you for your positive feedback on the richness and completeness of our Morningstar Advisor Workstation data! We encourage you to reach out to our customer support team to receive training resources to ensure you have full understanding of navigating the user interface and are maximizing the product capabilities.

Morningstar Advisor Workstation Overview

What is Morningstar Advisor Workstation?

Morningstar Advisor Workstation is a connected suite of tools spanning proposal creation, investment research, investment planning, and more that empowers great advice helps drive success for advisory firms, advisors, and investors. Morningstar Advisor Workstation’s research, investment planning, and proposal tools help advisors build trust, showcase value, and deliver great advice at scale to support a growing business. That means advisors get more time to build relationships, more support for existing and emerging compliance demands, and a broad foundation for great advice that moves investors toward their goals.

Morningstar Advisor Workstation Details
Product Website
Languages Supported
English, French
Show LessShow More
Product Description

Built for productivity, Morningstar® Advisor Workstationsupports advisors with the latest Morningstar investment data, tools, and reports to serve existing clients and generate new business. Seamless integration with popular advisor systems automatically brings in current client and account data for the clearest view of your book of business.

How do you position yourself against your competitors?

Advisor Workstation stands apart because it provides best-in-class experiences and capabilities across the advisory cycle, from prospecting to planning to maintenance.


Seller Details
Company Website
Year Founded
1984
HQ Location
Chicago, IL
Twitter
@MorningstarInc
228,510 Twitter followers
LinkedIn® Page
www.linkedin.com
11,697 employees on LinkedIn®
Ownership
MORN
Total Revenue (USD mm)
$798
Description

Portfolio Management: Morningstar lets you create, edit, and analyze portfolios quickly and efficiently using a clear, intuitive interface.

Portfolio Marketing: Tell your stories using Morningstar data and analytics to distill complex investment information into clear, custom-branded reports, product-comparisons, and presentations.

Due Diligence: See how you’re doing, how others match up, and which investments are best in class. Create streamlined, automated, and easy-to-read performance reports, so you never lose track of your place in the world.

Data and Research: See the markets through thousands of different lenses, including exclusive Morningstar datapoints such as Analyst ratings, fund flow data, and firm diversity data to find investments that fuel your strategies.  

And More: From asset allocation and investment selection to advanced analytics and pre-built data sets, Direct is the industry standard.


KK
Overview Provided by:

Recent Morningstar Advisor Workstation Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Morningstar Advisor Workstation (AWS) review"
The data is very rich and complete. It tends to be best in class.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Advisor Workstation is a powerful tool to help analyze and build portfolios. But very expensive."
Analytics and ease of builiding a diversified portfolio. The detailed breakdown of portfolios. The portfolio snapshot is quite helpful.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Morningstar Advisor Workstation"
The ability to sort and export data points
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Morningstar Advisor Workstation Media

Morningstar Advisor Workstation Demo - Home Screen
Customize your homepage with the data most important to you and expand your potential for growth.
Morningstar Advisor Workstation Demo - Portfolio Comparison
Build trust with FINRA-reviewed reports backed by our independent research.
Morningstar Advisor Workstation Demo - Hypothetical
Show what your advice can do with hypothetical reporting.
Morningstar Advisor Workstation Demo - Investment Proposal Tool
Build investment proposals that help clients reach their goals.
Morningstar Advisor Workstation Demo - Analyst Research with Video
Back your investment proposals with the same data and insight that our global analysts use to follow the market by accessing videos, reports, and more on thousands of stocks, ETFs, funds, and IPOs.
Morningstar Advisor Workstation Demo - Research Universe with Screener
Screen and evaluate multiple security types to find investments that fit, spot market trends, and build model portfolios using our research and analytics.

Official Downloads

Answer a few questions to help the Morningstar Advisor Workstation community
Have you used Morningstar Advisor Workstation before?
Yes

173 out of 174 Total Reviews for Morningstar Advisor Workstation

4.2 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Morningstar Advisor Workstation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Morningstar Advisor WorkstationQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Michael C.
MC
Financial Planner, Registered Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Morningstar Advisor Workstation?

The breadth of the funds/stocks/etf's, etc. that are reviewed. It is nice to compare similar issues. The data sheets on individual funds are well stuctured and easy to understand. Most of the hypotheticalo portfolio information (such as the stock intersection and the risk/reward scatterplots) are very useful in helping construct the most appropriate portfolios for a given client. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

The over-abundance of disclosures, the constant presentations of "here's an example of how the world can end" and "here's how much it would cost you if you got charged an unrealistic, irrelevant amount". Customer support and account executives are EXTREMELY difficult to contact. In a typical mutual fund-only hypothetical the disclosures will be at least fifty pages. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

It helps sort through the myriad of funds. The data sheets on individual funds are well stuctured and easy to understand. Most of the hypothetical portfolio information (such as the stock intersection and the risk/reward scatterplots) are very useful in helping construct the most appropriate portfolios for a given client. Review collected by and hosted on G2.com.

MB
Administrative Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

I enjoy how responsive this site is and, most of all, just how helpful the support staff is! I'm still fairly new to the industry and this tool. Each time that I've either messed things up or don't know where to start, the staff have been phenomenal! I couldn't do my reporting without their help!! Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

While I am grateful for the wide array of different support options, I really wish that webinars could be offered on a monthly or quarterly basis. There are many times that, "you don't know what you don't know". Other times, I struggle to explain what I'm struggling with in a way that makes it easy for the support person to understand. This isn't so much of an issue with the tool, but one of the only thingds I can think of as a downside to using Morningstar. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

I really don't have any ongoing problems with Morningstar Advisor. Their phone support has been, without a doubt, the BEST in the industry. I've never had to wait on hold for more than a minute. Their follow-through is next to none. When I reach out to support, I know that I'm going to get the help I need. Review collected by and hosted on G2.com.

Verified User in Investment Management
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Morningstar Advisor Workstation?

Analytics and ease of builiding a diversified portfolio. The detailed breakdown of portfolios. The portfolio snapshot is quite helpful. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

Two things:

1) It's expensive. If I can find an equivalent to Advisor Workstation that is less pricey, I'll make the switch immediately.

2) UX design. At times it can be difficult to navigate and customize. It's not intuitive.

3) It really bothers me that I pay for a service and am also targeted with ads that take up on screen real estate.

4) It feels like Morningstar is forgetting who keeps them in business. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

The software is fantastic. My problem is customer service and price. After I signed up with Advisor Workstation, the guy who was very attentive during the sales process went silent as soon as I was committed to contract. Review collected by and hosted on G2.com.

Response from Aanya Gandhi of Morningstar Advisor Workstation

We're glad to hear that you find the analytics and portfolio breakdown features of Morningstar Advisor Workstation helpful. Your input is valuable in helping us enhance the platform for all users and will be shared with the team.

Frédéric  B.
FB
Associate Advisor
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

Independant reasearch that can be used to compare opinions and facts. Portfolio builder is something I frequently use. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

I think it would be a great addition to include other metrics such as Upside/Downside ratios and find a way to flag certain elements such as limited track record from management team (funds) or concentration risk in a sector and/or company. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

Easy and quick to compare and analyze portfolios. Rating highlights a few important components such as MER and relative effectiveness of management team in place. ESG risk assessment is also great to quickly identify how well a fund or company ranks. I also love looking at the fair value estimate and compare it to the one implied by the consensus Review collected by and hosted on G2.com.

Verified User in Capital Markets
IC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Morningstar Advisor Workstation?

I use Morningstar to primarily for collecting data on client portfolios. On every review with clients we pull up to date data on their mutual funds & ETF's and run through the Morningstars Investment Detail Report. This data is represented in an easy to digest view that clients can better understand their investments. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

When first starting out on Morningstar it was overwhleming the access to available data, this made starting and utilitizing Morningstar a more daughting task than it seemed. With help from my co-workers and their self help resources I slowly overcame this and got more comfortable. I still believe the learning curve exists. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

I am unaware of how Morningstar is solving problems. I glance at email updates sent by Morningstar but in busy days and weeks I cannot give their updates a thorough read through. I would enjoy at the top of their email updates a quick hits area highlighting the main points so I can evaluate what to give time and attention to. Review collected by and hosted on G2.com.

Steve S.
SS
Financial Advisor/Financial Planner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Morningstar Advisor Workstation?

MAW is an easy to use program. It helps me monitor the investments that I have chosen for clients as well as keeping me abreast of investments that I am considering adding to my "best in class" investments. In addition, if I do require assistance with the program, I can get help from Morningstar. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

I cannot think of any aspects of the program that I dislike. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

Helping me choose the best investments for my clients. Review collected by and hosted on G2.com.

Response from Aanya Gandhi of Morningstar Advisor Workstation

We appreciate your feedback and are pleased to hear that Morningstar Advisor Workstation is helping you select the best investments for your clients. Please feel free to reach out if you have any further questions or need assistance.

RB
Financial Advisor
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

The best thing about it is :

excel in providing in-depth research and analytics tools that empowers advisor to make informed decisions.

example : having SD, sharpe ratio, alpha all calculated in easiest way to copare the portfolios.

Portfolio comparison is the great feature.

once you get use to it its easy to operate ( but definately need few months to get used to all the features). Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

One downside is the steep learning curve for the new users, particularly for thise unfamiliar with investment analysis tools. it is comprehensive tool but can feel overwhelming sometimes ( specifically initially).

some features require time and training.

huge data base but still doesnt have ETF data base inclusion ( I think it is due to the company i work for and access is limited). so cant blame morning star for that.

it should be more appealing to see rather than more database software. too much info on one screen.

if there could be a way to intigrate AI in it which can suggest similar funds available in the portfolio created by user.

for example : if advisor has a portfolio created with 4 funds then can put restriction that show me similar asset allocation or geogrophical allocation , with high alpha and low beta ( just an example) and show me other few funds or one fund rather than having current 4 funds would be the greatest feature.

or if advisor put asset allocation and ask morning star feature to generate a portfolio by selecting funds ( from certain universe of funds only) Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

PLEASE NOTE IT DOESNT ALLOW ME TO SUBMIT THE SCREEN SHOT FOR SOME REASON:

so far i am using morning star advisor work station for :

> create portfolio : show the propert asset allocation to the client.

> to compare the current portfolio to suggest the proposed portfolio.

> it is helping clients to see the bigger picture as one portfolio approach rather than looking at 4 or 5 different fund facts and getting confused. Review collected by and hosted on G2.com.

SB
Associate Advisor/PM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

Morningstar Workstation works generally pretty well and does a great job of breaking down asset, sector, fixed income type, and other allocations. It has client-ready charts and graphs/pages that look great and are easy to explain to clients. Uploading portfolios can be a little bit of a pain and comparing portfolios versus models is not very intuitive. The interface can be tricky to learn, but once you do learn it, it is fairly efficient. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

Upload and comparing portfolios can be a bit of a pain. pulling up portfolios as "models" side by side is the only way I have been able to do a direct comparison. It would be nice if we could do this under clients. It is quite confusing uploading portfolios from their spreadsheet (formatting matters, when there is an error it doesn't explain why). you do need a decent amount of institutional knowledge on how to use the program. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

mapping out client/prospect portfolio allocations and comparing them to our models as well as the underlying designated benchmarks. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

Morningstar Advisor Workstation is one of the most comprehensive financial analyzing tools I have used. It is a great tool for both experienced financial representatives and beginners. As a new user of this platform one of the most valuable features I have found is their webinars. The webinars are short, but always packed with beneficial information. Everytime I have watched one I have come away with something new to implement in my use of the platform. In addition to the webinars, their support team is excellent. Whenever I have run into an issue I have been able to contact a real person to help troubleshoot my problems and have had my issues solved within 24 hours. I would highly recommend using Morningstar Advisor Workstation! Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

If there was one thing I could change about Morningstar Advisor Workstation it would be the layout of the platform itself. When starting out the layout was not super intuitive and use-friendly. It takes some time to get your bearing with where everything is and how to use it. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

The reports that can be generated on Morningstar Advisor Workstation are most helpful for me in my adminsitrative role. I am able to screen funds for our advisors and present them various options in an easy to read format through the report options. This helps to save time for both me and the financial advisors I assist. Morningstar Advisor Workstation is helping to save time by providing an easy way to conduct research and by having a variety of research databases to choose from. Review collected by and hosted on G2.com.

DC
Wealth & Retirement Investment Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Morningstar Advisor Workstation?

MorningStar advisory workstation is all encompassing. I can find everything I need with just a few clicks. I don't have to go to other websites or tools to find the information I need. Review collected by and hosted on G2.com.

What do you dislike about Morningstar Advisor Workstation?

It can be difficult to navigate, specifically the first few times you use it. Once you get the lay of the land, it is pretty user friendly. I joined a couple "Back to the Basics - MorningStar Advisor Workstation" webinars which really helped me understand how to use all the features. Review collected by and hosted on G2.com.

What problems is Morningstar Advisor Workstation solving and how is that benefiting you?

I mostly use MorningStar Advisor Workstation to evaluate the quality of stocks/MFs/ETFs to make sure they fit into the risk profile of my employer. Review collected by and hosted on G2.com.