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Mopinion Reviews & Product Details

Jessica L.
JL
onsite search manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mopinion?

Easy to create forms, and customisation options Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

the analytics dashboard is not easy to use, Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

qualified customer feedback and different stages of the user journey Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thanks for your review, Jessica.

We are happy to hear that you likethe way to create feedback forms which helps you to get qualified customer feedback on different stages of the user journey.

Here at Mopinion we strive to deliver a great experience and your feedback is very helpful. We'd like to know more about your experiences regarding the analytics dashboard..

You can always reach out to our customer success team to discuss your thoughts.

Mopinion Overview

What is Mopinion?

In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need. We provide you with an all-in-one user feedback solution that makes difficult decision-making easy across all your digital touchpoints (web, mobile and email). Join over 250+ enterprises with forward-thinking digital teams such as Ahold, Colgate-Palmolive, DHL, KLM, Vodafone, Scania, TomTom, and many more. At Mopinion we provide you with an All-in-One User Feedback Software that enables your digital team to act across all digital touchpoints (web, mobile, email). Mopinion empowers its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana. - Customisable feedback forms - Real-time statistics - API integrations - Various CX metrics - Text analytics - Advanced reporting capabilities - Fully Customisable Dashboard Grid - Unlimited Dashboards - Conversational Feedback: a combination of chat technology with the simplicity of our feedback form builder which allows you to build two-way conversations. - Feedback Translations (Enterprise package only)

Mopinion Details
Languages Supported
German, English, French, Dutch, Spanish
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Product Description

Mopinion All-in-one User Feedback Software for Digital Channels Software for Digital Channels. Mopinion helps digital enterprises listen, understand, and act across all digital touchpoints.


Seller Details
Seller
Mopinion
Year Founded
2013
HQ Location
Rotterdam, South Holland
Twitter
@managefeedback
2,347 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®

Tjeerd T.
TT
Overview Provided by:
Digital Marketing & Campaign Management

Recent Mopinion Reviews

Jessica L.
JL
Jessica L.Enterprise (> 1000 emp.)
3.0 out of 5
"Good customer support service, easy tool to use and create form missing a better analytics dashboard"
Easy to create forms, and customisation options
Verified User
U
Verified UserEnterprise (> 1000 emp.)
2.5 out of 5
"It is not very intuitive and the reporting needs improving & more"
It works and that is really all I have to say, I see many improvements that could be made to optimise this tool.
Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Neat screenshot feature, intuitive feedback form builder."
Amongst many feedback collection systems, only a few products including Mopinion has offered the screenshot feature. It was my favorite feature wit...
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Mopinion Media

Mopinion Demo - Mopinion Website Feedback Form
Mopinion Website Feedback Form via Feedback Button
Mopinion Demo - Mopinion Feedback Analytics Dashboard
Feedback Results
Mopinion Demo - Form Builder
Build your own Custom Form with Mopinion's Form Builder
Mopinion Demo - Conversational Feedback
Combining chat technology with the simplicity of the Mopinion survey builder, Conversational Feedback is tuning into your customers in a casual, fun and non-invasive way. Capture feedback via a personalised experience that will leave your users feeling as though they were chatting with a coll...
Mopinion Demo - In-App Feedback
Collect powerful feedback from your native apps with our flexible and easy-to-install SDKs for iOS and Android.
Mopinion Demo - Website Feedback Form
Collect and Analyse Feedback from your page
Answer a few questions to help the Mopinion community
Have you used Mopinion before?
Yes

Video Reviews

27 out of 28 Total Reviews for Mopinion

4.1 out of 5
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27 out of 28 Total Reviews for Mopinion
4.1 out of 5
27 out of 28 Total Reviews for Mopinion
4.1 out of 5

Overall Review Sentiment for MopinionQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Hospitality
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mopinion?

It works and that is really all I have to say, I see many improvements that could be made to optimise this tool. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

It is not very intuitive and the reporting needs significant improving plus the duplication of forms should be easier to create new forms in diifferent languages.

When I want a form in English and French I cannot copy paste the form's values and just paste in the translations, I need to create a whole new form and with the 7 languages we work with this is really time consuming and inconvenient.

It it not always easy as some 'conditions' are too restrictive to create a flow we want. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

feedback from web users, but again the reporting is not easy & intuitive, the 'top' words will pick up le and la in french which doesnt mean anything so doesn't tell us any relevant information.

I'd like a democratic data report that is easy to understand for anyone in my organisation, not an excel table that will puzzle some. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you for your feedback.

Our product and development teams are always working hard to deliver the best experience. One of our focus areas will be adding a copy form feature in the near future'

Regarding text analytics, we're sad to read it did not work properly for you yet. We're working on new additions to make sure you can use it in the desired way.

Should you have more feedback or want to know more about our upcoming features, you can always reach out to our customer success team.

Roderik P.
RP
Lead Experimentation
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mopinion?

There are a lot of options to ask for feedback from your user, also it gives you the possibility to measure real CX KPI's instead of just measuring NPS, which is not a real CX metric. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

The possibilities to reduce feedback lazyness. Users are complaining about the number of pop-ups we show them. So alternatives then showing pop-ups or exit intens would be really great. Review collected by and hosted on G2.com.

Recommendations to others considering Mopinion:

Don't look at the standard templates. Think about the things you actually want to measure or want to know what you want to do with the feedback. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Measuring CX kpi's and use it as a source to listen to the voice of our users. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thanks for your review, Roderik!

It's nice to hear that you know there are many options to ask for feedback.

Recently, we published an article about Feedback Fatigue. Hopefully it will help you on how to reduce the feedback lazyness and complaining about the number of pop-ups.

https://mopinion.com/en/feedback-fatigue-give-your-customers-a-break/

Keep up the good work by listening to the voice of your users!

Verified User in Oil & Energy
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Mopinion?

Being able to gather feedback on multiple platforms with custom styling. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

The tool is not super easy to use. It requires a lot of try and error.

Some suggestions:

1) Allow users to copy previous forms, handy to reuse.

2) Auto translate would be a nice add-on for English speaking colleagues of mine

3) I think this is an interaction bug, but I think systems actions should reflect on the selection of the current page. So for example, when I check the checkboxes of some feedback of page 1 and I navigate to page 2 and press on delete, the delete action should only apply to whatever is selected on page 2 and not on page 1. I find this quite ennoying.

4) would be nice to be able to set a deploy date. Review collected by and hosted on G2.com.

Recommendations to others considering Mopinion:

Mopinion is not the most straightforward tooling. If you are open to learn and dive into the tool, then it's a great choice. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Getting user-pain points sorted. Currently, we're able to see by using tags where the main user-pain point is. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels
(Original )

Thank you for your review and suggestions!

There are some updates coming along to fulfill your wishes and we are working on big improvements to make Mopinion easier to use for everyone.

Regarding your feedback there are some options possible:

- Mopinion does allow users to copy previous forms

- Mopinion does have an auto translate

- You are able to set up a deploy date

Feel free to reach out to support for more information.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Mopinion?

Amongst many feedback collection systems, only a few products including Mopinion has offered the screenshot feature. It was my favorite feature within this software, too. In comparison with its competitors, such as Usabilla, Mopinion offers much reasonable pricing - that's another good point of this. Also, the feedback form builder has intuitive input - we can put scales, buttons, text fields, and things we need to set up a simple feedback form for users. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

Data collection dashboard's UI sometimes disorganized, slow response during exchanging messages on payment from outside of their country. Maybe their organization grows, such problems will disappear - will take time! Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Mopinion gave us a cost-effective solution to gather feedback from users of our product documents. We realized the feedback feature on the site with the system so cheap and smoothly. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you for your review!

It's great to hear that Mopinion gave you a cost-effective solution to give your online visitors a voice.

Our team is definitely growing and working hard to make a lot of improvements on our software and User Interface.

Verified User in Professional Training & Coaching
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mopinion?

Mopinion is relatively simple to implement on your website, especially if you have Google Tag Manager (GTM) already set up on your website. Mopinion also has a decent set of form building options, however, some areas of the builder are limited. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

The form building options are decent, but the drag and drop builder is limited and very rigid in places. For example, if you're trying to reduce the spacing between the questions displayed on your form there are no simple ways to do that. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Mopinion is useful for gathering insights and surveying customers who visit certain areas of your website. The option to also link to Mopinion surveys is good as it means you can include that link in an email to your customers etc. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you for sharing your idea about how the form building options can be more feasible for you. This is definitely something for us to look into!

We are glad to hear that you found it relatively simple to implement Mopinion on your website and like the option to link Mopinion surveys to emails.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mopinion?

- Ability to embed feedback forms directly into the site.

- Logic to control who sees the forms

- Ability to capture additional user data Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

- No ability to easily duplicate forms.

- The way the publishing of forms is handled has some limitations, in particular when it comes to updating an existing form with changes that require other people to review a form before it is published.

- Lack of CSS documentation Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Mopinion is a great way to collect feedback and other information from customers and offers a lot of flexibility in how that feedback is collected. It has enabled us to tie UX outcomes more closely to business KPIs. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thanks for your review!

We love to receive your feedback about our software. Your ideas are being forwarded to our product and development team which is growing and taking huge steps to make our software more feasible for you.

It's great to hear that Mopinion helps you to tie UX outcomes closely to your business KPIs.

Petter A.
PA
Product Designer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mopinion?

Mopinion is so easy to use. As a designer, I have almost full control of how the feedback module should be displayed and implemented. I can monitor the feedback by building beautiful and easy-to-use dashboards. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

Even though the options are great, I would like even more! The ability to customize icons and buttons further would help integrate the feedback forms even more naturally into our design language. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

Mopinion was a quick and easy way to implement direct user feedback for us. Since then, we have noticed an increased focus on user satisfaction and improving our digital enviroments to meet the expectations of our users. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you so much for your review. We are happy to hear that you, as a designer, find Mopinion easy to use and would love to get even more out of it.

On top of that, we love to hear that Mopinion helps you to focus on user satisfaction and improving your digital environments.

Keep up the great work to meet your users expectations!

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mopinion?

Easy to add into website and works almost instantly to collect feedback. The text analysis is one of the best features.I use it with Madcapflare. Its much better than other feedback software. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

Only 3 users are allowed. If the dashboard is graphical, it will be better. All works perfectly. Add default email notifications. Allow at least 5 users for basic. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

We are collecting content feedback to improve software help. Its more on customer satisfaction than financial benefits. Yes it helped improve productivity. Content usage enhanced as we worked on updating with consideration of feedback. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you for 5 stars and such a nice review about the text analysis. This is definitely a feature we're proud of. We'll keep improving!

Verified User in Banking
AB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mopinion?

Mopinion was one of few companies that agreed to sign a Data Protection Agreement with our company and quickly provided all other papers for the procurement procedure. The tool itself is flexible, easy to integrate, easy to use. Never experienced downtime. Review collected by and hosted on G2.com.

What do you dislike about Mopinion?

There were some minor issues, such as the lack of support for Latvian and Lithuanian mobile phone numbers for multi-factor authentication, which took too long to fix. Review collected by and hosted on G2.com.

What problems is Mopinion solving and how is that benefiting you?

We are collecting feedback from users and running regular NPS surveys. They are easy to set up and localize in different languages. Review collected by and hosted on G2.com.

Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels

Thank you for your review and feedback on the support issue. Despite it took some time, we're glad that the issue has been solved.

We at Mopinion, only want to offer you the best when it comes to data security. We are happy to announce that we got re-certified for another year of ISO 27001!

Stefan v.
SV
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
Response from Tjeerd Traats of Mopinion All-in-one User Feedback Software for Digital Channels
(Original )

Thank you very much for your beautiful and extensive review!

The quote "Taste the raspberry (Mopinion) and you will be convinced!" is a nice one to frame... ;-)

It is also certainly nice to hear that problems are quickly resolved.