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Customers.ai Reviews & Product Details

Customers.ai Overview

What is Customers.ai?

Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and enriching their identity data and restoring lost Facebook ad audiences. Customers.ai helps you engage your website visitors by tracking the customer journey, segmenting high-intent audiences, and ensuring emails reach the right people with the right message. Plus, it works seamlessly with popular tools like Klaviyo, SendGrid, Salesforce, and HighLevel. Trusted by over 100,000 businesses worldwide, including ecommerce and DTC brands, Customers.ai is helping marketers connect with their audience and drive results.

Customers.ai Details
Languages Supported
Arabic, Belarusian, Bengali, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Customers.ai is an AI sales outreach automation and data prospecting platform for both B2C and B2B. Key features include the ability to identify your anonymous website visitors by email, name, phone number, and more, along with templated sales outreach automation tools, integrations with thousands of business productivity tools, and hundreds of millions of consumer records to build email outreach campaigns for any audience.


Seller Details
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@CustomersAI
6,178 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Description

Customers.ai is a customer engagement and analytics platform that leverages artificial intelligence to help businesses enhance their customer interactions. The platform provides tools for personalized marketing, customer insights, and automated communication, enabling companies to improve customer satisfaction and drive growth. By utilizing data-driven strategies, Customers.ai aims to optimize customer experiences and foster long-term relationships.


Larry K.
LK
Overview Provided by:
CEO of Customers.AI - Increase sales by identifying and remarketing to engaged visitors.

Recent Customers.ai Reviews

KB
Kara B.Small-Business (50 or fewer emp.)
4.5 out of 5
"It has been positive thus far."
My rep goes above and betond to help us understand how this works and is helpful beyond that making recommendations on how to use the data.
Isaac R.
IR
Isaac R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Highly Recommend This Tool to All Marketing Teams"
I learned about Customers.ai through an affiliate I follow when I was looking for a tool to help my newish business find customers and potential pa...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"The customer journey features are so good!"
I'm really impressed with how Customers.ai gives me an actual view of the entire customer journey (not like GA or other tools I've tried). It shows...
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Customers.ai Media

Customers.ai Demo - Install Website Visitor ID X-Ray Pixel
Install the Website Visitor ID X-Ray pixel to track anonymous website visitors. Segment by landing page, set rules, export to CRM, and more.
Customers.ai Demo - Consumer Directory
Consumer directory is our lead database of over 250,000,000 consumers in the United States. Filter, search, and purchase consumer directory leads and add them to a custom outreach automation to qualify and close leads.
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Video Reviews

404 Customers.ai Reviews

4.8 out of 5
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404 Customers.ai Reviews
4.8 out of 5
404 Customers.ai Reviews
4.8 out of 5

Customers.ai Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Customers.aiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Isaac R.
IR
Producer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

I learned about Customers.ai through an affiliate I follow when I was looking for a tool to help my newish business find customers and potential partners. I decided to give it a try and quickly saw its value.

The platform is very easy to use and has a clear interface that makes figuring out the tool simple. One key feature I appreciate is the visitor identification function. It shows me detailed data on who visits my website. I can see which pages each person looks at and what games interest them. I also use visitor tracking to tell if a visitor is new or returning, which is very helpful for our lead development process.

Another strong point is the segmentation functionality. It’s very easy to create custom audiences and lists based on geographic areas, which is good for targeting our customers in specific regions. This geo-segmentation is perfect for our localized marketing efforts.

Customers.ai also integrates nicely with HubSpot. I like that I can sync the customer data and get enriched contact information into my CRM.

I have used several marketing intelligence tools before but none have given me this level of data. It fits naturally into our workflows and has improved our lead development and customer acquisition process.

I highly recommend it to any business looking for an easy-to-use marketing solution with strong visitor identification and segmentation capabilities. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

I do not have any dislikes of the platform at this particular moment in time. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Some problems Customers.ai is solving for me:

- Before Customers.ai, we only had basic analytics that did not show detailed sales data or visitor behavior. Now get detailed visitor tracking that tells me if someone is new or returning and what they are engaging with.

- The platform has improved our lead development process. We get more detailed contact data that helps us validate leads and create specific segments/email lists that we can use to target specific regions.

- It solves the problem of unclear customer behavior by showing us clear and precise journey data.

- It has made our retargeting campaigns more effective and has already proved out ROI. Review collected by and hosted on G2.com.

Conrog Simon J.
CJ
Senior Healthcare Recruiter
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

I first learned about Customers.ai from our marketing team and they have been raving about it ever since. I see firsthand how much this tool is helping the company.

Customers.ai gives us detailed visitor tracking that shows exactly which pages and sections people land on and what they look at on our site. In the healthcare space, where we offer many different things on our site, this is extremely valauable.

The fact that it works with our CRM also makes it useful for different departments. Our marketing team is already exploring ways to use it beyond just sales and outreach and they are excited by the idea of using it to refine audience segmentation and improve campaigns across all of our various product teams.

From my perspective, I appreciate that Customers.ai offers person-level data that helps everyone on our team see what our visitors are doing, I appreciate that it’s really easy to use and figure out, and I appreciate the whole team is seeing value in it. Can’t wait to do more with it. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

Nothing I have seen that I dislike. Will keep using it and find out more. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Customers.ai addresses a major challenge we had of not knowing exactly how our website visitors behaved.

Before, it was hard to tell what people were looking at an ortho product or an aortic product and how they interacted with our content. Now, with advanced visitor identification and tracking, we can see detailed customer data that shows exactly which pages attract attention and where visitors go next.

This has better helped our teams break down the customer journey in a way that no other tool has managed to do that I know of.

Our marketing team is now using the information to build targeted campaigns aross our various product lines. The integration with our CRM system also ensures that all the information flows directly into where we need it.

This is my first time diving into a tool like this but I have to say it’s better than expected and the fact it gives accurate, real-time data rather than generic stats is a big deal. Great tool and I’m excited to keep using it. Review collected by and hosted on G2.com.

Yvonne M.
YM
Sanitary Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

I run a small ecommerce fashion business as a side hustle and Instagram ads are a big deal for growth.

I first discovered Customers.ai after seeing a few videos on YouTube and I jumped on the ads component right away. What really caught my attention is how it gathers event and store data and sends it straight to Facebook. I didn’t see too much about this on the Customers.ai site but if you run FB ads you know much having more event data helps. Def recommend.

What I liked best was our account manager had me run a test with their data. We ran the Customers.ai retargeting audience against the Facebook Pixel audience. I was a little doubtful because the Customers.ai segment was much smaller but I was way wrong. It performed 12x better in terms of ROAS! We are now running both audiences side by side to capture everyone.

Other things I’d add - It’s easy it is to figure out, it connects directly to Facebook, and the visitor ID piece is really cool, especially since most of my traffic comes from Instagram. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

Facebook will sometimes disconnect itself but it’s easy to set back up and you don’t lose any data. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

I was starting to get a lot more site traffic but not an equal number of sales. I wasn’t sure if Facebook was just sending me junk traffic or if they were real people.

That’s probably been one of the biggest benefits of Customers.ai. I like that I can get data on who’s visiting to see if my ads are working and then I can use that data to make sure Facebook actually shows my ads to the right people. The ability retarget effectively is just so nice.

I wouldn't say I am using the platform to full capacity but I am liking what I’m seeing so far and I’ve definitely seen an uptick in sales. It was a bigger investment for me vs. what I’ve been doing in the past but it’s already paid for itself for the next six months just from the last 45 days alone. Review collected by and hosted on G2.com.

Open Discussions in Customers.ai
Verified User
G2
Kristi A.
KA
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Customers.ai?

Well first, it was the most advanced of other systems who claim to assist with customer/visitor identification. It was easy to integrate into our email system. Has a sophisticated engine to determine if a vistor they found matches someone already in your email list. Already there, you aren't charged. If you run large campaigns where you are sending thousands of people to you a page, it even allows for delay in checking to make sure you're not paying for a new lead that you had already brought in by other means. It 's a vast system that we are still learning to to tweak to make sure we are capturing valuable customers. In the last month it has found over 16K new visitors. And the customer support has been outstanding! Shawn is always available to help, give suggestions, advice, you name it. I wish more customer service was like this! Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

It is not really a dislike, but the options for different configurations can be intimidating as it seems almost endless. It takes a bet to fully get how it works and where all to go in the interface. Wouldn't keep me from using it thoug. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Have thousands of people browsing the site, but no way to contact them unless they abandon a cart. This lets us identify the visitors and reach out them. We choose customers.ai on the recommendation of our email group and they are having difficulties getting everything configured correctly. Review collected by and hosted on G2.com.

Pearl M.
PM
News Reporter
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

What I like best is easy - Customers.ai helps has helped me rebuild my Meta ads campaigns. My new audiences are absolutely killing it! If you’ve been paying attention to ads the past few years, you know that Meta has been on the struggle bus. While it’s been better this past year, I’d say they really dropped the ball and it has been painful. Sure we were reaching a lot of people but they weren’t really the right ones.

I’m now using the Customers.ai visitor identification tool to get visitors from our site who are already interested in our products and creating audiences from that. Even though we end up reaching fewer people overall (the audiences are definitely smaller), they’re the ones who are actually converting. Our ROAS is better and our conversion rates are way better. It’s so nice to see Meta performing again.

I also like how simple it is to use. It was really easy to put on the site and to connect to Meta. The visitors they identify are pretty accurate and like I said, whatever it is sending to Meta is working for us. Overall, Customers.ai has made it a lot easier to run focused, efficient Meta ad campaigns and I am very happy with the results we are seeing. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

I do not have any dislikes of the Customers.ai tool. It is working better than I expected. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Our Meta ads! Advantage+ audiences, ad impressions to the wrong folks, costs going up up up. We know our Customers.ai audiences are the right people so we can finally tell Advantage+ exactly who we want to target. Now our remarketing campaigns are much more focused and we’re seeing real tangible improvements in performance.

Great retargeting capabilities, very easy integration with Meta – and we are now sending events to Meta which also seems to be helping. Overall, if you are running ads on Meta, you need to be using Customers.ai. Review collected by and hosted on G2.com.

Jan Aldrich O.
JO
Senior Bancassurance Sales Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

I've been using Customers.ai for prospecting and it's really helped me decrease my cold outbounding efforts. The visitor identification and lead capture features show us who is checking out our site and it’s not just names and emails which is cool. I'm getting detailed contact data like LinkedIn profiles and addresses. I can definitely identify the people I’m targeting better and I can literally see the whole customer journey, which makes a big difference when deciding who to follow up with first.

The tool is simple to set up and very easy use, even for someone like me who isn’t a tech wizard. I was able to set up some automations right in the platform. It even fits in smoothly with our CRM, so everything flows together without any extra hassle.

I've tried other solutions but honestly, none offer the same level of accuracy and granularity. With Customers.ai, I feel like I have a real view of my leads and can act on them immediately. It’s saved me a tone of time and I’ve been able to close deals faster. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

No dislikes. Very good tool. Very good for sales. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

I think sales is hard and a lot of times I was guessing which leads were worth following up on or using lists that were just ok. Now, I have actual data that shows me who’s really engaging with our content, what they are interested in, who they are, and how they move through the customer journey. I’m not wasting time on cold calls to folks who aren’t interested.

The tool does a lot of the heavy lifting to sort out the best leads. Our whole sales team can see which contacts to focus on and it’s saved us plenty of time.

Overall, Customers.ai has made our sales process better. We’re targeting the right people and closing deals faster. It’s made our whole process less stressful. Review collected by and hosted on G2.com.

Christian Paolo T.
CT
Lead Database Administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

I was asked by our team to test out Customers.ai and honestly, I was really impressed. The visitor identification data is spot on. It's accurate, easy to access, and super easy to digest. As someone who's been involved in the dev space, I can appreciate how cool the technology is.

It's a smart system that works quickly and gives you exactly what you need without anything extra. It's not over-complicated and even all of the 'extra' features are easy to use and figure out. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

I did not find any dislikes and I know my colleagues are happy with it. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Our marketing and sales teams are really excited to use Customers.ai because it's giving us direct data about who is on our site (all of the person-level data is crazy). I also know right now, we piece together a lot of what Customers.ai does with multiple systems. With this, everything's more aligned and the info it provides is pretty unreal, especially around some of the journey functionality.

I also think it's good for the teams since there isn't a big learning curve -- it's easy to figure out. I think it's made both the teams happy and excited to see what else the tool can do. Review collected by and hosted on G2.com.

Mike U.
MU
President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

Customers.ai has changed the way we view anonymous traffic and our customer interactions. The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support. From the very beginning, their team was incredibly helpful, guiding us through setup and offering personalized consultations to ensure we maximized the product’s potential for our specific needs.

The consultations were a game-changer—providing actionable insights and strategies tailored to our business. Whenever we had questions, the support team was responsive, knowledgeable, and genuinely invested in our success.

Overall, Customers.ai delivers on every promise. It’s rare to find a product that combines robust functionality with a team that’s truly dedicated to your growth. I can’t recommend them highly enough! Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

User interface is a bit cumbersome at times but I know they are putting work into the product interface as they roll out new features. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

Customers.ai helps us save time by automating lead generation and customer outreach, letting us focus on building relationships. The personalized messaging tools and helpful analytics have improved engagement and results. Their support team is fantastic! Review collected by and hosted on G2.com.

Chase Reiner L.
CL
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

Customers.ai is hands down the best visitor identification tool I’ve used. It’s been huge for growing my email list (I think we’ve added something like 10,000 emails in the last six months alone) and the data is way more accurate than what I’ve seen with other tools.

I also love how it integrates with tools like HighLevel and Shopify. It's nice to be able to capture the leads and then automatically sync them. I remember one of the tools I used to use, you had to manually export the list in a csv, then upload it, and you lost a lot of time.

I also like that even though Customers.ai markets itself as being for big ecommerce businesses, it’s worked perfectly for my smaller business too. At the end of the day, if your goal is to capture leads and grow your email list, this tool does exactly that without making things overly complicated. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

I’d love to see a plan that’s tailored for medium-sized businesses. The current options feel more geared toward either small startups or larger enterprises. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

For me, the biggest win has been how much easier it is to grow my email list. The visitor ID tools are incredibly accurate so I know I’m not wasting time on bad data and it's been great for streamlining my lead capture process.

I can focus on building relationships with the right people. I also mentioned it above but the fact that we’ve added over 10,000 emails in just six months shows how effective it is. If lead generation and email growth are your goals, Customers.ai makes it simple to make real progress. Review collected by and hosted on G2.com.

LW
Founder and Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Customers.ai?

Customers.ai is an amazing platform for digital marketers. The visitor identification and behavioral targeting features help pinpoint exactly who’s interacting with your site and what they’re interested in. We talk a ton about personalization in marketing but most of us aren't actually doing it cause it's so hard. Not with this. I love that the advanced segmentation options here make it easy to create tailored campaigns. I also love that it's easy to connect to Klaviyo and Facebook...saves a ton of time around audience building.

I would add that one of the best features is the customer intelligence data. We now get detailed insights into demographics and behavior that help shape better campaigns. Everything is intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Customers.ai?

I wish there was a way to integrate it directly with Google Looker Studio for building custom reports. It would make tracking and analyzing campaign performance even easier. Review collected by and hosted on G2.com.

What problems is Customers.ai solving and how is that benefiting you?

I've been using this for about 6 months and have now brought on over 5 clients. It basically takes the toughest parts of lead generation (capturing leads) and does it for you! The customer data is accurate and we've been able to take these people and build campaigns around them. The reporting tools have improved a ton over the last two months especially as have the audience segmentation filtering capabilities.

I can say with certainty the improvements in client performance have been noticeable. Our clients are impressed with the results and it’s made it easier to demonstrate the value of our strategies. It's a cool tool that delivers improvements and keeps clients happy. Review collected by and hosted on G2.com.