It saves a ton of time reading. They've managed to capture where an industry has come from, where it is now, and where it's going in short easy copy. As a planner in advertising this is crucial anytime a new brand crosses my desk and I need to understand the context quick. Essential information and tons of time saved. The research they've done with consumers is directional, but has come in handy more than once when sharing the context with clients. Review collected by and hosted on G2.com.

Sometimes I go there for a report and it's not there or is coming out soon - but I need it now. I know it's subscription based on whatever my employer has agreed to but I am annoyed at times when the perfect report is available but I can't access it. It's none of MINTEL's fault but it is a negative. I almost wish there was a half-report available with a portion of the information available for a smaller cost than the complete report. Review collected by and hosted on G2.com.

What I like best is the ability to quickly search for reports in a large variety of industries and categories. I also like that they usually update their reports every year or at least once every two years. Their monthly newsletter is also helpful in keeping the team up to date with the latest research news. Mintel is a must-have for any research, planning, strategy, or insights team! Review collected by and hosted on G2.com.

It would be nice to have part of the trends reports included in the general Mintel platform, but overall great solution. Review collected by and hosted on G2.com.

The format makes it simple to search, read, and get lost in Review collected by and hosted on G2.com.

The price tag could be a bit more affordable Review collected by and hosted on G2.com.

I love how in-depth Mintel goes. I'm a relatively new user, but I feel like you can find almost any piece of information you need on this platform. Review collected by and hosted on G2.com.

So far, so good. No complaints to report on yet. Review collected by and hosted on G2.com.

Mintel provides a broad spectrum of reports that are very useful for market research and keeping up on industry trends. I trust the sources cited in Mintel reports, and go to it first when beginning a research project focused around marketing or advertising. Review collected by and hosted on G2.com.

There is not much I dislike about Mintel. Sometimes the search function isn't as useful as it could be. I often don't find the reports I'm looking for right away and a more detailed search capability would help make this process easier. Review collected by and hosted on G2.com.