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Mintel Reviews & Provider Details

As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here.

Seller

Mintel Group Ltd

Discussions

Mintel Community

Services Offered

Mintel On-Demand, Mintel Consulting, Mintel Integrations

Overview by

Grant Westbrook (SVP, Marketing Director. (Global))

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Mintel Media

Mintel On-Demand is your gateway to growth, providing instant access to predictive insights and emerging trends. By equipping your business with an on-demand market intelligence platform that is updated daily, you create a culture in which people feel empowered to share knowledge, generate ideas ...

At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals. Think of us as an extension of your Marketing, Insights and R&D teams to deliver tailored opportunities to help propel market expansion and fuel consumer demand. Get customise...

Mintel Integrations deliver seamless connectivity between your internal ecosystems, platforms, BI tools and predictive models with our proprietary data and expert-written content. Our two Mintel Integrations solutions include Content Integration and Data Integration. Seamlessly integrate Minte...

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Bora K.

Marketing Consultant

Small-Business (50 or fewer emp.)

4/2/2021

"Great market researching database"

5/5

Describe the project or task Mintel helped with:

I remember getting great data for my academic researching for marketing study. Review collected by and hosted on G2.com.

What do you like best about Mintel?

Easy and very greatly valued marketing data access. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Some repetition on the research results. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Mintel is a great source for first two stage of market research process Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Mostly used Mintel to understand current, local, global market trend. Review collected by and hosted on G2.com.

Najaf Aman K.

Global Category Officer

Enterprise (> 1000 emp.)

3/25/2021

"Very insightful for doing a market/product/category analysis"

5/5

Describe the project or task Mintel helped with:

Working as a Category officer at Royal Canin I used Mintel to do Category Analysis of Pet Food on a global level Review collected by and hosted on G2.com.

What do you like best about Mintel?

Structured Data, Covering Various Retail Outlets Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

4/22/2021

"Amazing platform with some very cool features! Would definitely recommend it to my peers"

4.5/5

Describe the project or task Mintel helped with:

Used Mintel to track performance of consumer and the latest product in the food industry , Mintel provided with some latest trends Review collected by and hosted on G2.com.

What do you like best about Mintel?

Very user-friendly, latest insights , accurate data Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

10/3/2019

"Research done right"

5/5

Describe the project or task Mintel helped with:

I was working on an in store bakery category business plan. I found great statistics on where the cstegory was headed and trends within the industry. I was able to use multiple graphs and data visualization tools to illustrate in the presentation. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I love visuals! I'm big on visuals and mintel does an excellent job on showing the data in creative and illustrative ways. This allowed my presentations to look on point and creative. Review collected by and hosted on G2.com.

Auriia P.

Founder & Creative Director

Mid-Market (51-1000 emp.)

7/31/2019

"Mintel Review"

5/5

Describe the project or task Mintel helped with:

Fashion market statistics Review collected by and hosted on G2.com.

What do you like best about Mintel?

True facts and data. I like the data from consumer segments, category groups, mintel market size. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Sometimes the website can have a outdated ux design Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Be specific in your search. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I have been able to understand market insights in order to create my own business. I have realized that this platform will allow me to target the right customer segments. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/30/2019

"Easy comprehensive reports on a variety of trends"

5/5

Describe the project or task Mintel helped with:

I used Mintel several times while consulting companies as part of a student-run ad agency. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The reports covered a large variety of topics that gave my research team insights to further explore within target markets. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Mintel is a great way to start discovering insights, but understandably lacks depth for specific target markets. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Mintel helped us to see how mass majority customers were responding to specific health benefits within the food and drink industry. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/30/2019

"Great system to learn as a student"

5/5

Describe the project or task Mintel helped with:

I was able to help complete marketing research objectives through the use of Mintel. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The easy user interface helped me learn as a young professional learning within the space of marcom tech. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/30/2019

"I have used Mintel while completing the projects in a classroom and internships."

5/5

Describe the project or task Mintel helped with:

Research about target market in the location where the brand I was working with was trying to open their business. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The ability to find the reliable resources that are up to date. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/9/2019

"Great reports for research with great reps "

4/5

Describe the project or task Mintel helped with:

I am constantly research different projects for ad pitches and presentations. Mintel provides great reports and infographics as well as trends that I can easily put into my decks. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The information is easy to understand and if I ever have trouble finding something, our representative is so helpful and quick to respond. Review collected by and hosted on G2.com.

Matt H.

Social Media, Administrator & FOH Lead Coordinator

Restaurants

Enterprise (> 1000 emp.)

5/15/2018

"Great information without the in-depth research "

4.5/5

What do you like best about Mintel?

This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

When considering Mintel, I would research what data gets pulled into the results to see if it matches what you are expecting to make your research better Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

In researching ABInBev, I can compare data and information from immediate competitors like MillerCoors and outside influences like wine and liquor businesses Review collected by and hosted on G2.com.