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Mintel Reviews & Provider Details - Page 2

Mintel Overview

What is Mintel?

A range of research and insight services available on demand, online. Designed to help you grow your business.

Mintel Details
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Mintel Community
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Provider Description

A range of research and insight services available on demand, online. Designed to help you grow your business.


Seller Details
Year Founded
1972
HQ Location
London, England
Twitter
@mintelnews
25,520 Twitter followers
LinkedIn® Page
www.linkedin.com
1,557 employees on LinkedIn®

Grant W.
GW
Overview Provided by:
SVP, Marketing Director. (Global)

Recent Mintel Reviews

Tegan J.
TJ
Tegan J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Excellent Consumer Survey Data"
We use Mintel for new business pitches, when breaking into a new sector for an existing client, or when doing consumer persona building. We pull th...
Verified User
G
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"GNPD is an amazing resource!"
I've used Mintel in the past to understand foundational insights in food and beverage both domestically and internationally through our subscriptio...
Taylor K.
TK
Taylor K.Small-Business (50 or fewer emp.)
3.5 out of 5
"Mintel for real info/data...Smarter decisions!!"
Marketing research

Mintel Media

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35 Mintel Reviews

4.5 out of 5
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35 Mintel Reviews
4.5 out of 5
35 Mintel Reviews
4.5 out of 5

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G2 reviews are authentic and verified.
Bora K.
BK
Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

I remember getting great data for my academic researching for marketing study. Review collected by and hosted on G2.com.

What do you like best about Mintel?

Easy and very greatly valued marketing data access. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Some repetition on the research results. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Mintel is a great source for first two stage of market research process Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Mostly used Mintel to understand current, local, global market trend. Review collected by and hosted on G2.com.

Najaf Aman K.
NK
Global Category Officer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

Working as a Category officer at Royal Canin I used Mintel to do Category Analysis of Pet Food on a global level Review collected by and hosted on G2.com.

What do you like best about Mintel?

Structured Data, Covering Various Retail Outlets Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Nothing at the moment as it is easy to use Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Understanding customer trends and sales trends across Pet food Category Review collected by and hosted on G2.com.

Verified User in Food & Beverages
GF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

Used Mintel to track performance of consumer and the latest product in the food industry , Mintel provided with some latest trends Review collected by and hosted on G2.com.

What do you like best about Mintel?

Very user-friendly, latest insights , accurate data Review collected by and hosted on G2.com.

What do you dislike about Mintel?

The major downside is the subscription charges, which are quite high Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Increase sale in the organic food sector Review collected by and hosted on G2.com.

Verified User in Food & Beverages
GF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

I was working on an in store bakery category business plan. I found great statistics on where the cstegory was headed and trends within the industry. I was able to use multiple graphs and data visualization tools to illustrate in the presentation. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I love visuals! I'm big on visuals and mintel does an excellent job on showing the data in creative and illustrative ways. This allowed my presentations to look on point and creative. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Sometimes the articles are too specific and focus too indepth on the category. The articles they have are great but not if you're looking for a niche category. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I'm able to get more indept research and statistics Review collected by and hosted on G2.com.

Auriia P.
AP
Founder & Creative Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

Fashion market statistics Review collected by and hosted on G2.com.

What do you like best about Mintel?

True facts and data. I like the data from consumer segments, category groups, mintel market size. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Sometimes the website can have a outdated ux design Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Be specific in your search. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I have been able to understand market insights in order to create my own business. I have realized that this platform will allow me to target the right customer segments. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
GM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

I used Mintel several times while consulting companies as part of a student-run ad agency. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The reports covered a large variety of topics that gave my research team insights to further explore within target markets. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Mintel is a great way to start discovering insights, but understandably lacks depth for specific target markets. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Mintel helped us to see how mass majority customers were responding to specific health benefits within the food and drink industry. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
TM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

I was able to help complete marketing research objectives through the use of Mintel. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The easy user interface helped me learn as a young professional learning within the space of marcom tech. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

The time it takes to learn new ways to use it past the normal basic level. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

We were able to recommend a switch on marketing strategy for a client of ours reaching a millennial audience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Describe the project or task Mintel helped with:

Research about target market in the location where the brand I was working with was trying to open their business. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The ability to find the reliable resources that are up to date. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

It could be a little more user friendly visually. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I am learning about the competitive profile, market profile and target market for my clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
PM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Mintel helped with:

I am constantly research different projects for ad pitches and presentations. Mintel provides great reports and infographics as well as trends that I can easily put into my decks. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The information is easy to understand and if I ever have trouble finding something, our representative is so helpful and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

It can take a while to weed through all the information Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Advertising strategy, looking for insights, trends and target information Review collected by and hosted on G2.com.

Matt H.
MH
Social Media, Administrator & FOH Lead Coordinator
Restaurants
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Mintel?

This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

When considering Mintel, I would research what data gets pulled into the results to see if it matches what you are expecting to make your research better Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

In researching ABInBev, I can compare data and information from immediate competitors like MillerCoors and outside influences like wine and liquor businesses Review collected by and hosted on G2.com.