Mintel Reviews (35)

Reviews

Mintel Reviews (35)

4.5
35 reviews
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Bora K.
BK
Bora K.
Marketing Consultant
Small-Business (50 or fewer emp.)
"Great market researching database"
5/5
Describe the project or task Mintel helped with:

I remember getting great data for my academic researching for marketing study. Review collected by and hosted on G2.com.

What do you like best about Mintel?

Easy and very greatly valued marketing data access. Review collected by and hosted on G2.com.

Najaf Aman K.
NK
Najaf Aman K.
Global Category Officer
Enterprise (> 1000 emp.)
"Very insightful for doing a market/product/category analysis"
5/5
Describe the project or task Mintel helped with:

Working as a Category officer at Royal Canin I used Mintel to do Category Analysis of Pet Food on a global level Review collected by and hosted on G2.com.

What do you like best about Mintel?

Structured Data, Covering Various Retail Outlets Review collected by and hosted on G2.com.

Verified User in Food & Beverages
GF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"Amazing platform with some very cool features! Would definitely recommend it to my peers"
4.5/5
Describe the project or task Mintel helped with:

Used Mintel to track performance of consumer and the latest product in the food industry , Mintel provided with some latest trends Review collected by and hosted on G2.com.

What do you like best about Mintel?

Very user-friendly, latest insights , accurate data Review collected by and hosted on G2.com.

Verified User in Food & Beverages
GF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Research done right"
5/5
Describe the project or task Mintel helped with:

I was working on an in store bakery category business plan. I found great statistics on where the cstegory was headed and trends within the industry. I was able to use multiple graphs and data visualization tools to illustrate in the presentation. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I love visuals! I'm big on visuals and mintel does an excellent job on showing the data in creative and illustrative ways. This allowed my presentations to look on point and creative. Review collected by and hosted on G2.com.

Auriia P.
AP
Auriia P.
Founder & Creative Director
Mid-Market (51-1000 emp.)
"Mintel Review"
5/5
Describe the project or task Mintel helped with:

Fashion market statistics Review collected by and hosted on G2.com.

What do you like best about Mintel?

True facts and data. I like the data from consumer segments, category groups, mintel market size. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy comprehensive reports on a variety of trends"
5/5
Describe the project or task Mintel helped with:

I used Mintel several times while consulting companies as part of a student-run ad agency. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The reports covered a large variety of topics that gave my research team insights to further explore within target markets. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
TM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great system to learn as a student"
5/5
Describe the project or task Mintel helped with:

I was able to help complete marketing research objectives through the use of Mintel. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The easy user interface helped me learn as a young professional learning within the space of marcom tech. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"I have used Mintel while completing the projects in a classroom and internships."
5/5
Describe the project or task Mintel helped with:

Research about target market in the location where the brand I was working with was trying to open their business. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The ability to find the reliable resources that are up to date. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
PM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great reports for research with great reps "
4/5
Describe the project or task Mintel helped with:

I am constantly research different projects for ad pitches and presentations. Mintel provides great reports and infographics as well as trends that I can easily put into my decks. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The information is easy to understand and if I ever have trouble finding something, our representative is so helpful and quick to respond. Review collected by and hosted on G2.com.

Matt H.
MH
Matt H.
Social Media, Administrator & FOH Lead Coordinator
Restaurants
Enterprise (> 1000 emp.)
"Great information without the in-depth research "
4.5/5
What do you like best about Mintel?

This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend Review collected by and hosted on G2.com.