# Mintel Reviews **Vendor:** Mintel Group Ltd **Category:** [Market Research Companies](https://www.g2.com/categories/market-research-services) **Average Rating:** 4.5/5.0 **Total Reviews:** 35 ## About Mintel As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here. ## Mintel Reviews ### 1. Excellent Consumer Survey Data **Rating:** 4.0/5.0 stars **Reviewed by:** Tegan J. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **Describe the project or task Mintel helped with:** We use Mintel for new business pitches, when breaking into a new sector for an existing client, or when doing consumer persona building. We pull the graphs and statistics into our existing client decks to beef up what we're presenting and add solid stats to the idea we're pitching to a client. We specifically heavily use Mintel when it comes to the Alcoholic Beverage and Beauty industries. **What do you like best about Mintel?** I love how deep the Mintel insights go. Their reports are very in-depth, with dozens of graphs (or varying styles-- bar, pie, radar plots, etc), case study examples, and well-written insights paragraphs. The sample sizes are large enough to seem representative (usually 2,000+ respondents in each survey they report on). The questions go deep into the top questions a brand may have when targeting users buying within a specific industry. Our Mintel rep is also very responsive and has helped pull together short decks with stats from sectors outside the scope of our annual contract. **What do you dislike about Mintel?** There are some areas within the Mintel UI that I find to be a bit useless or redundant. Their industry landscape feature (which looks like a bunch of floating concept bubbles) has never been useful to me. Reading the full reports or downloading the data directly has been of most use to me. **What problems is Mintel solving and how is that benefiting you?** Instead of having to do our own consumer research to understand consumer motivations, behaviors and product needs, we turn to Mintel. This has been especially helpful when one of our clients is starting to dabble with a business sector or product that's new to them. We can use Mintel reports and stats to tell them what motivates a consumer to buy a product of this type, which helps inform the media strategy and creative messaging we use for our ads. ### 2. GNPD is an amazing resource! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **Describe the project or task Mintel helped with:** I've used Mintel in the past to understand foundational insights in food and beverage both domestically and internationally through our subscription, as well as using GNPD to understand the products on shelf. **What do you like best about Mintel?** I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has. **What do you dislike about Mintel?** I dislike the difficulty of synthesizing information between the webinars, reports, blog posts, emails, etc. - Sometimes wish there could be better curation of relevant materials. **What problems is Mintel solving and how is that benefiting you?** Being able to enter markets with plant-based products knowing who the consumer is and better understanding their drivers and barriers ### 3. market research platform **Rating:** 4.5/5.0 stars **Reviewed by:** Arjun S. | Market analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2021 **Describe the project or task Mintel helped with:** IN understanding the various trends in the consumer market. Providing market size and shift in customer purchasing behavior. **What do you like best about Mintel?** The best was the simplicity of data. The data was described in a simple and effective way which was backed by tons of information and data trends. **What do you dislike about Mintel?** There were certain times when I recent update was not provided by Mintel in certain categories. A report from 5 years ago can't be accepted as the latest report. Therefore, I realized a lot of times that it is difficult to find the updated reports of certain products and categories. **Recommendations to others considering Mintel:** It is a very good tool and easy to access data of multiple product segments. You will really appreciate the data you will find in this and hopefully it will provide you some value in your business to grow. These data management tools are a must and Mintel is doing an amazing job in providing data. Accept some updated information is hard to get but still, I will recommend people using this tool to get more insights about FMCG product categories. IN development of product or understanding market size, or customer insights is a great tool. The graphics are nice as well. **What problems is Mintel solving and how is that benefiting you?** I was doing the customer research on their preference in purchasing FMCG products. Example: What are multiple considerable attributes before purchasing a product, Understanding the shift in purchasing behavior and how it has evolved over the years, and future prediction. ### 4. Good insight nuggets supported with user friendly database **Rating:** 4.5/5.0 stars **Reviewed by:** Dora M. | Senior Insight Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2021 **Describe the project or task Mintel helped with:** Mintel helped in some research projects I was working on, e.g. understanding customer behaviour changes, how retail is changing, etc. I was also working with Mintel on a big project about how to incorporate the changes with Covid-19 to drive better business decisions. Also focused on how we can achieve the agency and client goals easier. **What do you like best about Mintel?** It is a very good source of all sorts of information and the numbers provided can support your insights. If needed more data are available on the site and the platform is user friendly to customise and dig deeper. It really helps understanding the customers and brands as well. **What do you dislike about Mintel?** Unfortunately, sometimes the data you need is not available so you can face limited source of information. Some themes are just simply not covered by Mintel or not updated for a long time. **What problems is Mintel solving and how is that benefiting you?** I am mostly using to support existing ideas/insights and to come up with new ones. Mintel is great for spotting trends. I think the best part of the product is that is suitable for every level of researches/insights. It can be part of a client pitch, an entirely separate research deep dive. I found it also very useful since we are living in uncertainty and many habits, lifestyles are constantly changing. It helped me better understand and put numbers behind insights. ### 5. Nice for marketing research **Rating:** 4.0/5.0 stars **Reviewed by:** Jessie P. | public relations specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2021 **Describe the project or task Mintel helped with:** I used it in the research phase for a few projects that my agency handled. Primarily I accessed the reports to gain a basic understanding of the industry as a whole, and then look for specific areas that needed in-depth research. The information provided by mintel was also helpful when making decks. Particularly, the data was well organized for a page like market overview or industry landscape. **What do you like best about Mintel?** The infographics are easy to understand and well organized **What do you dislike about Mintel?** Some reports are a bit too superficial without touching details in certain industries **What problems is Mintel solving and how is that benefiting you?** I used Mintel for market research to prepare for pitch decks. The info on mintel helped me gain a good overview of the industry ### 6. Great way to find accurate research for projects **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2021 **Describe the project or task Mintel helped with:** I have worked on marketing projects and used minted to find out more about consumers and the industry. The goals were to integrate additional tactics into a media plan. Since I was on the planning team, I built a media plan that was backed by data in the consumer industry. Coworkers always told me to use Mintel as a source and it truly did help me gather useful information for the projects I worked on at the media agency. I highly recommend this to friends and college students who are learning about the importance of data. **What do you like best about Mintel?** Easy to use and offers insights on a variety of trends, which are up to date. The company I worked for had an account with Mintel, so it was a very accessible tool to use. If I ever had a question, there was a support member to help out. **What do you dislike about Mintel?** Overall, I like Mintel. If anything, I wish all of the info was more accessible to others. This reporting and insight database would've been handy while I was studying marketing in college. Though I saw Mintel's insights in PowerPoints, I wish I could've gathered more data that was up to date from this resource. **Recommendations to others considering Mintel:** Active communicators and take time to read insights **What problems is Mintel solving and how is that benefiting you?** Everything needs to be backed by data, and using Mintel is a great resource. I wouldn't necessarily say I am solving a problem, but rather would use Mintel for projects that require insights and data to back up what I am saying. People trust data, especially from reliable sources such as Mintel. ### 7. Understanding the market status of certain newly developed food products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2021 **Describe the project or task Mintel helped with:** Mintel majorly helped me to understand the status of this novel plant based food products which are coming up in the market. Who are the major industrial players working in this area. What is the characteristics of this products, their market value, which helped me in understanding the market of these products **What do you like best about Mintel?** Its a single point of contact database for all your queries on market status, market players, commercial significance of any products and other doubts when you are researching and studying on new food product development **What do you dislike about Mintel?** The major downside is the subscription charges, which are quite high. I believe some of the database of Mintel should be made available without subscription, it will help for its better reach. **What problems is Mintel solving and how is that benefiting you?** I am a Food Scientist and we are working on New Food Product development. Currently, we are working on plant-based food products and newer sources that can be explored for the same. Mintel helped me in understanding the market and products related to the area we are exploring. ### 8. It was easy,conviniant and smooth to use to access the information needed **Rating:** 3.0/5.0 stars **Reviewed by:** Fatima I. | Sudent(ex-client relationship manager), Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2021 **Describe the project or task Mintel helped with:** Research Project where a professional report was required to analyze the Indian Automotive Industry for comparative analysis. **What do you like best about Mintel?** The interactive user interface. It made browsing effortless and more straightforward to access. **What do you dislike about Mintel?** Searching for certain information was difficult as the system would not recognize keywords in the search bar. **Recommendations to others considering Mintel:** When searching for company-specific information, make sure to use appropriate keywords. **What problems is Mintel solving and how is that benefiting you?** -I aimed to help my company assess its market position against its competitors. It helped the company by bench marketing against competitors and improved its market position changes in price and strategy ### 9. Many options to explore **Rating:** 4.0/5.0 stars **Reviewed by:** Vikramaditya T. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **Describe the project or task Mintel helped with:** Product search, Market reports on particular technologies and applications **What do you like best about Mintel?** Search interface, results display and download. I liked the download option via excel with various fields **What do you dislike about Mintel?** There are some great features but some user might find it difficult to use, especially searching. Also cost seems to be on the higher side. **Recommendations to others considering Mintel:** Great platform to search products. It adds value to presentations and reports **What problems is Mintel solving and how is that benefiting you?** As technology is evolving at rapid pace, many new products are being launched every now and them. It is important to have a source to search and gather information ### 10. Mintel for real info/data...Smarter decisions!! **Rating:** 3.5/5.0 stars **Reviewed by:** Taylor K. | Board Member / Co-Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **Describe the project or task Mintel helped with:** Marketing research **What do you like best about Mintel?** Real market research in one place vs junk all over the internet **What do you dislike about Mintel?** Cost is too prohibitive to use to extent needed **What problems is Mintel solving and how is that benefiting you?** Industry trends...some different than assumed, other much stronger than others thought ### 11. Great market researching database **Rating:** 5.0/5.0 stars **Reviewed by:** Bora K. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2021 **Describe the project or task Mintel helped with:** I remember getting great data for my academic researching for marketing study. **What do you like best about Mintel?** Easy and very greatly valued marketing data access. **What do you dislike about Mintel?** Some repetition on the research results. **Recommendations to others considering Mintel:** Mintel is a great source for first two stage of market research process **What problems is Mintel solving and how is that benefiting you?** Mostly used Mintel to understand current, local, global market trend. ### 12. Very insightful for doing a market/product/category analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Najaf Aman K. | Global Category Officer, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2021 **Describe the project or task Mintel helped with:** Working as a Category officer at Royal Canin I used Mintel to do Category Analysis of Pet Food on a global level **What do you like best about Mintel?** Structured Data, Covering Various Retail Outlets **What do you dislike about Mintel?** Nothing at the moment as it is easy to use **What problems is Mintel solving and how is that benefiting you?** Understanding customer trends and sales trends across Pet food Category ### 13. Amazing platform with some very cool features! Would definitely recommend it to my peers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2021 **Describe the project or task Mintel helped with:** Used Mintel to track performance of consumer and the latest product in the food industry , Mintel provided with some latest trends **What do you like best about Mintel?** Very user-friendly, latest insights , accurate data **What do you dislike about Mintel?** The major downside is the subscription charges, which are quite high **What problems is Mintel solving and how is that benefiting you?** Increase sale in the organic food sector ### 14. Research done right **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2019 **Describe the project or task Mintel helped with:** I was working on an in store bakery category business plan. I found great statistics on where the cstegory was headed and trends within the industry. I was able to use multiple graphs and data visualization tools to illustrate in the presentation. **What do you like best about Mintel?** I love visuals! I'm big on visuals and mintel does an excellent job on showing the data in creative and illustrative ways. This allowed my presentations to look on point and creative. **What do you dislike about Mintel?** Sometimes the articles are too specific and focus too indepth on the category. The articles they have are great but not if you're looking for a niche category. **What problems is Mintel solving and how is that benefiting you?** I'm able to get more indept research and statistics ### 15. Mintel Review **Rating:** 5.0/5.0 stars **Reviewed by:** Auriia P. | Founder & Creative Director , Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Mintel helped with:** Fashion market statistics **What do you like best about Mintel?** True facts and data. I like the data from consumer segments, category groups, mintel market size. **What do you dislike about Mintel?** Sometimes the website can have a outdated ux design **Recommendations to others considering Mintel:** Be specific in your search. **What problems is Mintel solving and how is that benefiting you?** I have been able to understand market insights in order to create my own business. I have realized that this platform will allow me to target the right customer segments. ### 16. Easy comprehensive reports on a variety of trends **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Mintel helped with:** I used Mintel several times while consulting companies as part of a student-run ad agency. **What do you like best about Mintel?** The reports covered a large variety of topics that gave my research team insights to further explore within target markets. **What do you dislike about Mintel?** Mintel is a great way to start discovering insights, but understandably lacks depth for specific target markets. **What problems is Mintel solving and how is that benefiting you?** Mintel helped us to see how mass majority customers were responding to specific health benefits within the food and drink industry. ### 17. Great system to learn as a student **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Mintel helped with:** I was able to help complete marketing research objectives through the use of Mintel. **What do you like best about Mintel?** The easy user interface helped me learn as a young professional learning within the space of marcom tech. **What do you dislike about Mintel?** The time it takes to learn new ways to use it past the normal basic level. **What problems is Mintel solving and how is that benefiting you?** We were able to recommend a switch on marketing strategy for a client of ours reaching a millennial audience. ### 18. I have used Mintel while completing the projects in a classroom and internships. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Mintel helped with:** Research about target market in the location where the brand I was working with was trying to open their business. **What do you like best about Mintel?** The ability to find the reliable resources that are up to date. **What do you dislike about Mintel?** It could be a little more user friendly visually. **What problems is Mintel solving and how is that benefiting you?** I am learning about the competitive profile, market profile and target market for my clients. ### 19. Great reports for research with great reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2019 **Describe the project or task Mintel helped with:** I am constantly research different projects for ad pitches and presentations. Mintel provides great reports and infographics as well as trends that I can easily put into my decks. **What do you like best about Mintel?** The information is easy to understand and if I ever have trouble finding something, our representative is so helpful and quick to respond. **What do you dislike about Mintel?** It can take a while to weed through all the information **What problems is Mintel solving and how is that benefiting you?** Advertising strategy, looking for insights, trends and target information ### 20. Great information without the in-depth research **Rating:** 4.5/5.0 stars **Reviewed by:** Matt H. | Social Media, Administrator & FOH Lead Coordinator, Restaurants, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Mintel?** This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work. **What do you dislike about Mintel?** Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend **Recommendations to others considering Mintel:** When considering Mintel, I would research what data gets pulled into the results to see if it matches what you are expecting to make your research better **What problems is Mintel solving and how is that benefiting you?** In researching ABInBev, I can compare data and information from immediate competitors like MillerCoors and outside influences like wine and liquor businesses ### 21. Mintel - Great Research Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2018 **Describe the project or task Mintel helped with:** Mintel has in-depth case studies and proprietary reports for every industry. It's a must have resource for anyone in research. **What do you like best about Mintel?** Mintel has case-studies and reports that span across all industries and categories to assist in research gathering **What do you dislike about Mintel?** The only thing to dislike about Mintel is that sometimes reports do not get updated annually. ### 22. Mintel’s Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **Describe the project or task Mintel helped with:** Helped me research different demographic data relative to a hypothetical advetising campaign where we wanted to ensure our target market was accessible and already showing signs of interest in our product. **What do you like best about Mintel?** I like how easy it is to pull up all of the data immediatley and not have to read for hours and waste time. **What do you dislike about Mintel?** I wish the navigation/choosing certain criteria was easier or more diverse. **Recommendations to others considering Mintel:** Try it out! It’s easy to even test some criteria od things you’re just interested/curious about ### 23. A must for educational businesses and secondary data gathering **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2018 **Describe the project or task Mintel helped with:** Mintel is a rich database equipped with a huge and competent foundings **What do you like best about Mintel?** Friendly interface, easy navigation and huge library **What do you dislike about Mintel?** Prices and outdated information about specific subjects ### 24. MIntel, the Category Report Experts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2018 **Describe the project or task Mintel helped with:** We wanted to be able to demonstrate our knowledge of the market trends in the beauty category to a potential advertiser. **What do you like best about Mintel?** The comprehensive reporting of all aspects of the industry. **What do you dislike about Mintel?** I wish there were more demographics to cut the data. **Recommendations to others considering Mintel:** If you need to become experts in a category to prepare for meetings and presentations, then Mintel is a great service to subscribe to. ### 25. I have used Mintel to get information about consumer behavior in specific locations. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2017 **Describe the project or task Mintel helped with:** For a client looking at launching a new product, I had to get information about - shopping trends, the extent to which appliances are used in modern homes in America, which ethnicity/class of people purchase kitchen appliances the most, etc. All the research was used to identify the scope of modern kitchen, new appliances and the kind of households that would make such purchases. **What do you like best about Mintel?** I like the wide variety of articles and research. I also like the fact there is information on even niche topics which one would imagine is hard to find. **What do you dislike about Mintel?** I wish the search was more linear. The software is not exactly intuitive, having said that a little bit of poking around can easily help one understand and use Mintel for their research. **Recommendations to others considering Mintel:** I believe it is going to be a good investment as it provides insights into the ongoing market trends and can really help you shape your business decisions accordingly. ### 26. Easy access to today's trends **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2017 **Describe the project or task Mintel helped with:** I use this service to keep up with today's packaging trends in the consumer goods market. I have only been using it for a couple of months so I cannot speak much to the outcome, but the initial on boarding service has been fantastic. Very responsive and helpful. **What do you like best about Mintel?** The customer service has been great so far. Our rep has worked with us one on one to setup email notifications and tailor our Mintel experience to what we want. **What do you dislike about Mintel?** I have only played around on the website a handful of times, but it is not the most intuitive interface I have worked on. I think it will take a little practice to be able to use it by myself efficiently and effectively. ### 27. Rich information with well-conducted researches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **Describe the project or task Mintel helped with:** targeted customers profile and overall trend on a certain industry or subcategory **What do you like best about Mintel?** Rich, board aspects of information and latest date **What do you dislike about Mintel?** Hard to locate the exactly information you need **Recommendations to others considering Mintel:** Summarize all key findings and do a monthly share within the team ### 28. Mintel Review **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsey S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2016 **What do you like best about Mintel?** I was able to find several companies to prospect into based on their direct mail and email marketing efforts. It is easy to use and our account manager is always available if we need anything. **What do you dislike about Mintel?** We only have access to 80 K panelists vs. several million, so we do not have access to all data available. But, our account manager is always willing to help us with search the whole database. **What problems is Mintel solving and how is that benefiting you?** We were trying to find companies who send the most direct mail or emails pertaining to New Mover programs. We also use it for competitive intelligence to present to our customers. ### 29. Great data base for category and company reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2016 **What do you like best about Mintel?** My favorite part about this website is how easy it is to find reports on categories (specifically food & drink). I work for a plastic packaging company and we are constantly looking up reports for various categories. I also like how you can look up specific companies if you need information about them. The industry reports on the website are always extremely thorough and filled with useful information. When doing category overviews, I get almost all of my information from Mintel. **What do you dislike about Mintel?** The only thing that I dislike about the website is that it can be confusing to navigate at times. There have been times when I have been looking for specific information (such as information related to market size) and I cannot find it. There are also some problems occasionally when downloading their information. **Recommendations to others considering Mintel:** If you're looking for a database that has up-to-date information and industry reports, Mintel is the website for you. **What problems is Mintel solving and how is that benefiting you?** I am part of the business intelligence team where I work and so we are constantly getting information requests from other departments. We use Mintel to find data that the other departments are looking for. This is a huge benefit to our company because we can learn more about the market segments that we have products in. ### 30. I really enjoy using mintel for research for clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2017 **Describe the project or task Mintel helped with:** I use mintel reports to track trends in fields related to clients. **What do you like best about Mintel?** Being able to search specific topics and seeing a quick overview as well as in depth trends. **What do you dislike about Mintel?** Not being able to search specific brands. I wish there were more reports done. ### 31. Best way to get inside a category fast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2016 **What do you like best about Mintel?** It saves a ton of time reading. They've managed to capture where an industry has come from, where it is now, and where it's going in short easy copy. As a planner in advertising this is crucial anytime a new brand crosses my desk and I need to understand the context quick. Essential information and tons of time saved. The research they've done with consumers is directional, but has come in handy more than once when sharing the context with clients. **What do you dislike about Mintel?** Sometimes I go there for a report and it's not there or is coming out soon - but I need it now. I know it's subscription based on whatever my employer has agreed to but I am annoyed at times when the perfect report is available but I can't access it. It's none of MINTEL's fault but it is a negative. I almost wish there was a half-report available with a portion of the information available for a smaller cost than the complete report. **Recommendations to others considering Mintel:** try it, and take advantage of the representatives. they have often helped me out when i needed help with something unique. ### 32. Great resource! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Mintel?** What I like best is the ability to quickly search for reports in a large variety of industries and categories. I also like that they usually update their reports every year or at least once every two years. Their monthly newsletter is also helpful in keeping the team up to date with the latest research news. Mintel is a must-have for any research, planning, strategy, or insights team! **What do you dislike about Mintel?** It would be nice to have part of the trends reports included in the general Mintel platform, but overall great solution. **Recommendations to others considering Mintel:** Great research tool for anyone looking for insights in any topic! Its ability to quickly search for reports in a large variety of industries and categories is very helpful.Would highly recommend if you have the budget! ### 33. Mintel Trends is Exceptional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Mintel?** The format makes it simple to search, read, and get lost in **What do you dislike about Mintel?** The price tag could be a bit more affordable **Recommendations to others considering Mintel:** Update more frequently in real time as big events occur (i.e. fashion week, apple launch, snapchat updates, etc..) **What problems is Mintel solving and how is that benefiting you?** I am able to identify key trends by industry and themes for my clients and provide specific examples and POVs ### 34. Interesting New Discovery **Rating:** 3.5/5.0 stars **Reviewed by:** Sarah M. | Content Strategist, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Mintel?** I love how in-depth Mintel goes. I'm a relatively new user, but I feel like you can find almost any piece of information you need on this platform. **What do you dislike about Mintel?** So far, so good. No complaints to report on yet. **What problems is Mintel solving and how is that benefiting you?** We use the Mintel product to do competitor analysis and build out marketing strategies for various initiatives. ### 35. I use Mintel for market research and keeping up with industry trends **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren P. | Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Mintel?** Mintel provides a broad spectrum of reports that are very useful for market research and keeping up on industry trends. I trust the sources cited in Mintel reports, and go to it first when beginning a research project focused around marketing or advertising. **What do you dislike about Mintel?** There is not much I dislike about Mintel. Sometimes the search function isn't as useful as it could be. I often don't find the reports I'm looking for right away and a more detailed search capability would help make this process easier. **Recommendations to others considering Mintel:** I would highly recommend Mintel for a range of research needs. I trust the sources cited in the reports, and am comfortable sharing information in Mintel reports with clients because I know Mintel is a reputable source in my industry. ## Mintel Discussions - [How much is a Mintel subscription?](https://www.g2.com/discussions/how-much-is-a-mintel-subscription) - [What is a Mintel report?](https://www.g2.com/discussions/what-is-a-mintel-report) - [What is Mintel used for?](https://www.g2.com/discussions/what-is-mintel-used-for) - [What is the best way to search targeted data without getting repeated or unrelated data to the topic?](https://www.g2.com/discussions/50142-what-is-the-best-way-to-search-targeted-data-without-getting-repeated-or-unrelated-data-to-the-topic) - 1 upvote - [What are options available freely on Mintel to explore, if we do not have a subscription](https://www.g2.com/discussions/49661-what-are-options-available-freely-on-mintel-to-explore-if-we-do-not-have-a-subscription) - 1 upvote - [View Mintel pricing details and edition comparison](https://www.g2.com/products/mintel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+08%3A43%3A36+-0500&secure%5Bsession_id%5D=a21c43d4-b241-4581-b6d3-fb10cf287852&secure%5Btoken%5D=0d1f334054f931fb83f9cb63f6afebfa4bcf3c50e7f10780089bc64f6a63de1e&format=llm_user) ## Mintel Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Mintel Alternatives - [Kantar Media](https://www.g2.com/products/kantar-media/reviews) - 3.8/5.0 (32 reviews) - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) - 4.0/5.0 (14 reviews) - [CIENCE](https://www.g2.com/products/cience/reviews) - 3.7/5.0 (181 reviews)