Metadata.io Reviews & Product Details

It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer. Review collected by and hosted on G2.com.

You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point. Review collected by and hosted on G2.com.

Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies. Review collected by and hosted on G2.com.

In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns. Review collected by and hosted on G2.com.

As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company. Review collected by and hosted on G2.com.

Would be great if they brought back display ads with great inventory slots. Review collected by and hosted on G2.com.

Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited! Review collected by and hosted on G2.com.

I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary. Review collected by and hosted on G2.com.

Getting visibility into which campaigns are driving actual results. Making bulk changes to campaigns. Their matching is pretty good for complex match scenarios and we can create audiences that we wouldn't be able to in other tools. Review collected by and hosted on G2.com.

It is not an intuitive product at all and not easy to use. It's very confusing to navigate and get to what you what, lots of manual steps flipping between different tabs to find the info. Product has bugs that we are constantly surfacing to the team yet doesn't seem to be improving. Support is okay sometimes but also not great other times. When we first bought the tool, we knew it was still evolving but years later it doesn't seem to have evolved at the speed we see with other vendors evolve the product so it feels a bit outdated at this point. Review collected by and hosted on G2.com.

Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform. Review collected by and hosted on G2.com.

Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time. Review collected by and hosted on G2.com.

Integrations with ad platforms, specifically Linkedin. Makes it easy to setup and manage campaigns. The platform layout is really simple and easy to navigate. New spotlight feature helps us to build a reliable ABM approach. Review collected by and hosted on G2.com.

Setup is a process, it took us several months to get things working correctly. Also, I had many issues running Google ads through the platform, specifically in regard to performance, which is confusing. Review collected by and hosted on G2.com.

I could probably end my review with just the title, but I'm a big fan of MetaData, so I will continue. The easy of use to combine audiences into target groups and reuse those groups across multiple campaigns is a real game changer. We save a lot of time managing our spend each month with the budget groups feature, and the optimizer has helped us reduce our CPL in <6 months. Review collected by and hosted on G2.com.

As I write this review on 11/28/23, there are still some missing key features. Specifically, the ability to create native campaigns with multiple ads in them. I'm told this feature is on their roadmap, so check when you're considering the purchase. This doens't make MetaData unusable, but it causes us to still use native campaigns in a few use cases where we otherwise would not. Review collected by and hosted on G2.com.

After switching from another tool (6sense), we were initially hesitant about adopting metadata. However, once we went live, we immediately experienced remarkable success using the various channels that metadata offers. Previously, our primary source of success was limited to Google Ads, which required significant manual effort. With Metadata, this manual burden has been lifted, and it has proven to be extremely helpful in automatically optimizing campaigns without the need for constant manual intervention.

In the past, we had not been fortunate with LinkedIn and some other channels, but things took a positive turn when we launched campaigns directly through Metadata. What impressed us the most were the robust analytics, user-friendly interface, automatic optimization of campaigns, and the ability to customize and define our own criteria for MQL (Marketing Qualified Leads) / SQL (Sales Qualified Leads).

Overall, Metadata has revolutionized our marketing efforts and provided us with a more efficient and effective way to drive success across various channels. We are delighted with the results and highly value the insights and automation it brings to our campaigns. Review collected by and hosted on G2.com.

At present, we utilize a personalized meeting booker on our website, but we are facing challenges when it comes to properly attributing credit back to the original campaigns within metadata. One aspect that we find unsatisfactory is the limited integration with many newer marketing tools, including chatbots like Drift or Qualified. We wish there were better compatibility and seamless connections with these platforms to enhance our overall marketing efforts. Review collected by and hosted on G2.com.

Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with. Review collected by and hosted on G2.com.

Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time. Review collected by and hosted on G2.com.