Metadata.io Features
What are the features of Metadata.io?
Lead Intelligence
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Segmentation
- Account Identification
Marketing Campaigns
- Media Attribution
- Omni-Channel Tracking
- Media Attribution
- Opportunity Timeline
- Customization
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
Platform Additional Functionality
- Multivariate Testing
- Integrations
Metadata.io Categories on G2
Filter for Features
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 35 Metadata.io reviews. | 85% (Based on 35 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 43 Metadata.io reviews. | 89% (Based on 43 reviews) | |
Lead Analysis | Based on 42 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 90% (Based on 42 reviews) | |
Account-level Insights | Based on 52 Metadata.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 88% (Based on 52 reviews) | |
Lead Analysis | As reported in 55 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 89% (Based on 55 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 15 reviewers of Metadata.io have provided feedback on this feature. | 87% (Based on 15 reviews) | |
Account-level Insights | As reported in 18 Metadata.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 87% (Based on 18 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 19 Metadata.io reviews. | 87% (Based on 19 reviews) | |
Lead Validation | Based on 29 Metadata.io reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data. | 86% (Based on 29 reviews) | |
Lead Enrichment | Based on 30 Metadata.io reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information. | 89% (Based on 30 reviews) | |
Lead Quality | Based on 31 Metadata.io reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number. | 85% (Based on 31 reviews) | |
Lead Analysis | Based on 29 Metadata.io reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 86% (Based on 29 reviews) |
Lead Management
Segmentation | Based on 49 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 87% (Based on 49 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 34 Metadata.io reviews. | 84% (Based on 34 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 38 reviewers of Metadata.io have provided feedback on this feature. | 88% (Based on 38 reviews) | |
Segmentation | Based on 57 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 89% (Based on 57 reviews) | |
Predictive Scoring | Based on 42 Metadata.io reviews. Automatically scores prospects based on behavior and engagement levels. | 84% (Based on 42 reviews) | |
Account Identification | As reported in 52 Metadata.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 87% (Based on 52 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 19 Metadata.io reviews. | 91% (Based on 19 reviews) | |
Predictive Scoring | Based on 11 Metadata.io reviews. Automatically scores prospects based on behavior and engagement levels. | 86% (Based on 11 reviews) | |
Account Identification | As reported in 16 Metadata.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 91% (Based on 16 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 41 Metadata.io reviews. | 91% (Based on 41 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 29 reviewers of Metadata.io have provided feedback on this feature. | 89% (Based on 29 reviews) | |
Media Attribution | As reported in 43 Metadata.io reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 92% (Based on 43 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 36 Metadata.io reviews. | 89% (Based on 36 reviews) | |
Customization | Based on 41 Metadata.io reviews. Allows for custom report types to match the goals of a company. | 86% (Based on 41 reviews) | |
Journey Analytics | Based on 30 Metadata.io reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 90% (Based on 30 reviews) | |
Omni-Channel Tracking | Based on 51 Metadata.io reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 88% (Based on 51 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 51 reviewers of Metadata.io have provided feedback on this feature. | 90% (Based on 51 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 46 reviewers of Metadata.io have provided feedback on this feature. | 86% (Based on 46 reviews) | |
Customization | As reported in 51 Metadata.io reviews. Allows for custom report types to match the goals of a company. | 86% (Based on 51 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 17 reviewers of Metadata.io have provided feedback on this feature. | 93% (Based on 17 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 13 Metadata.io reviews. | 91% (Based on 13 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 16 reviewers of Metadata.io have provided feedback on this feature. | 89% (Based on 16 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 15 reviewers of Metadata.io have provided feedback on this feature. | 91% (Based on 15 reviews) | |
Customization | Based on 17 Metadata.io reviews. Allows for custom report types to match the goals of a company. | 88% (Based on 17 reviews) |
Campaign Execution
Website Personalization | Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 10 Metadata.io reviews. | 80% (Based on 10 reviews) | |
Prioritized Accounts | As reported in 16 Metadata.io reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 92% (Based on 16 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 13 Metadata.io reviews. | 88% (Based on 13 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | Not enough data |
Platform Basics
Centralization | As reported in 28 Metadata.io reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 93% (Based on 28 reviews) | |
Account Identification and Segmentation | Based on 29 Metadata.io reviews. Builds, defines, and segments targeted account audiences. | 88% (Based on 29 reviews) | |
Retargeting | See feature definition | As reported in 66 Metadata.io reviews. Ability to retarget the correct buyer personas within targeted accounts from your website. | 87% (Based on 66 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 29 reviewers of Metadata.io have provided feedback on this feature. | 89% (Based on 29 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 26 reviewers of Metadata.io have provided feedback on this feature. | 90% (Based on 26 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 88 Metadata.io reviews. | 87% (Based on 88 reviews) | |
Attribution | Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. This feature was mentioned in 79 Metadata.io reviews. | 85% (Based on 79 reviews) |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. This feature was mentioned in 31 Metadata.io reviews. | 88% (Based on 31 reviews) |
Platform Additional Functionality
Multivariate Testing | Based on 79 Metadata.io reviews. Ability to test and optimize ad creative and content. | 91% (Based on 79 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 84 reviewers of Metadata.io have provided feedback on this feature. | 87% (Based on 84 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
