This platform shaves hours off of the work I need to do for paid social campaigns. Aside from the robust functionality, the service team is superb -- I've worked with a lot of MarTech providers before and the team at Metadata.io is incredible. I can say a lot of what has made this platform so imperative to our paid efforts has been the support, guidance, and hands-on approach this team has taken with our account when we really needed it. Plus, the platform is always expanding in functionality and the help docs and Community are incredibly resourceful. Review collected by and hosted on G2.com.
If you've never used a platform like this, the approach to the experiments might be a little tricky to grasp at first. But as I mentioned before, the hands-on "how do we support you best" nature of their team really made this a short and easy learning curve. Review collected by and hosted on G2.com.
Video Reviews
Great customer success team and valuable resource for digital execution.
289 out of 290 Total Reviews for Metadata.io
Overall Review Sentiment for Metadata.io
Log in to view review sentiment.
Metadata has become an essential part of how we run our paid campaigns. There’s a bit of a ramp-up to learn the functionalities of the platform, especially if you’re used to building campaigns directly in LinkedIn. Once you get comfortable in the platform, you really start to save time.
Being able to easily test different creatives and audiences without rebuilding campaigns from scratch has been a huge time-saver. The platform takes a lot of the busywork out of campaign management and lets us focus more on what’s actually performing.
The support team has been fantastic—our CSMs has been incredibly helpful and proactive throughout our time using Metadata. Review collected by and hosted on G2.com.
Overall way more positives than negatives, but my main frustration is limited flexibility once a campaign is live. There are ways to edit the audience, but if you want to swap out ad variations or landing pages you usually have to stop and clone the campaign making real-time optimizations more time consuming than we would like.
I’ve also noticed that when LinkedIn releases new ad types or features, it can take a while before they’re available in Metadata. Review collected by and hosted on G2.com.
I’ve been a Metadata customer since 2021—and for good reason.
In a space crowded with hype and half-baked promises, Metadata actually delivers demand gen at scale.
From the beginning, the platform gave us the ability to launch campaigns faster, reach the right audiences without guesswork, and prove ROI without needing a data science degree. Over the years, it’s only gotten smarter, faster, and more aligned with what modern B2B marketers actually need.
More importantly, the team behind the product listens. They evolve quickly, and they’ve built a true partner relationship—not just another vendor.
If you’re serious about scaling demand and tired of juggling a million disconnected tools, Metadata is the real deal. Review collected by and hosted on G2.com.
I want more features all the time.
Specifically around the insights - lots of room to grow. Review collected by and hosted on G2.com.
The best thing about Metadata is how much time it saves me. Running paid campaigns across multiple channels (LinkedIn, Facebook, Google, etc.) used to be such a manual, fragmented process — but Metadata brings it all into one place and automates a lot of the heavy lifting.
On top of that, their support team is genuinely one of the best I’ve worked with. They’re super responsive, proactive, and always willing to jump on a call to help troubleshoot or offer advice. It feels like they really care about your success, not just the software. Review collected by and hosted on G2.com.
No dislikes to note. We are thoroughly enjoying the platform. Review collected by and hosted on G2.com.
Metadata makes campaign execution incredibly efficient allowing you to quickly build and launch audiences and campaigns across multiple platforms, all while tracking performance in one centralized place. But what truly sets the experience apart is partnering with someone like Fe. She goes beyond support bringing strategic insights, proactive recommendations, and a genuine investment in your success. Fe doesn’t just help you run campaigns, she helps you elevate them. Review collected by and hosted on G2.com.
While the platform does a great job enabling fast campaign setup, certain optimization and tracking features still require jumping into the native platforms to complete. Bringing more of these capabilities directly into Metadata would help make it a true one-stop shop for end-to-end campaign management. Review collected by and hosted on G2.com.
It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer. Review collected by and hosted on G2.com.
You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point. Review collected by and hosted on G2.com.
Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies. Review collected by and hosted on G2.com.
In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns. Review collected by and hosted on G2.com.
As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company. Review collected by and hosted on G2.com.
Would be great if they brought back display ads with great inventory slots. Review collected by and hosted on G2.com.
Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited! Review collected by and hosted on G2.com.
I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary. Review collected by and hosted on G2.com.
Getting visibility into which campaigns are driving actual results. Making bulk changes to campaigns. Their matching is pretty good for complex match scenarios and we can create audiences that we wouldn't be able to in other tools. Review collected by and hosted on G2.com.
It is not an intuitive product at all and not easy to use. It's very confusing to navigate and get to what you what, lots of manual steps flipping between different tabs to find the info. Product has bugs that we are constantly surfacing to the team yet doesn't seem to be improving. Support is okay sometimes but also not great other times. When we first bought the tool, we knew it was still evolving but years later it doesn't seem to have evolved at the speed we see with other vendors evolve the product so it feels a bit outdated at this point. Review collected by and hosted on G2.com.
Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform. Review collected by and hosted on G2.com.
Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time. Review collected by and hosted on G2.com.
