Medallia Digital Experience Analytics (DXA) Reviews & Product Details

Medallia's strongest suite is its ability to do sentiment analysis by social media listening and ingesting customer data through channels such as surveys. the insights provided are very detailed and help in understanding brand and product-related conversations that the customers have in online forums. Review collected by and hosted on G2.com.

They need to improve third-party integrations, especially to other BI and CDP platforms. The pricing can also be improved and lastly, support is poor at the lower pricing tiers. Review collected by and hosted on G2.com.

Decibel is a very useful software for administration departments which has a very easy user interface .It is very useful for manage employees leave records and attendance. Review collected by and hosted on G2.com.

One thing in Decibel I wouldn't say I like it is to add attendance manual uplifting problems if one value or entity we missed then the whole attendance stope uplift and no option for search error. Review collected by and hosted on G2.com.

The concept and walkthrough of the product is 8/10 stars. The analytics you could derive from this product could be very valuable to anyone designing a website Review collected by and hosted on G2.com.

It is hard to get into. I view this product as one that very few people use as "power users" while others stay away and just ask questions. It also has a decent number of bugs, even the sales rep ran into several of them Review collected by and hosted on G2.com.

It helps identify pain points in the user journey. It also makes it very easy to quantify these problems which can give you a good idea of the actual scale. I really like the fact that I can also view the sessions that have a particular issue. The journey discovery and page discovery tools are also very useful. Heatmaps help me visualise user behaviour, such as scroll depth or click attribution. Review collected by and hosted on G2.com.

The interface is a bit complex and it takes some time to get fully up to speed if you're a new joiner. Sometimes features don't work and the platform would just give you errors. The journey discovery visual could be improved to identify quickly the most common journeys our users take. Review collected by and hosted on G2.com.

I like using Decibel the most for CRO test ideation and post-test analysis. For example, using segments helps to identify pain points of a particular page or journey by looking at the experience issues in the chosen area. After identification, it can be taken a level deeper by using other Decibel features such as heatmaps and session replays. When it comes to post-test analysis, the ability to compare the control and variant using segments make it easy to identify which one performed better, firstly by looking at DXS and then drilling down further into other behaviours and then visualising these using heatmaps and session replays. Review collected by and hosted on G2.com.

I would say a downside would be the setting up of segments, for example the process of passing segments from Adobe to Decibel and waiting for them to appear and populate is quite convoluted. Also, when looking at experience issues, I find it difficult to understand which one is the most pressing and which one we should focus on improving to have the biggest impact. Sometimes there are pages and pages to go through and it can be difficult to quantify or make sense of them. Review collected by and hosted on G2.com.

Decibel has some amazing features that allow us to look into actual customer experience and pain points throughout the journey. Through Heatmaps and session replays we're able to get a lot of insights on our customers experience as well as identify reasons for frustration and issues in the journey. Decibel's integration with different tools is another strength of the tool, as the Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Their new UI release makes the tool easy to use. Review collected by and hosted on G2.com.

Some limitations in terms of exporting data sets and filtering the data, however Decibel keeps working on their UI and these functionalities should be improved in a future release. Also the fact that we're not capturing 100% of the data into our account, but it still allows us to get an idea of users behaviour and pain points, as well as do comparison and % analysis. Review collected by and hosted on G2.com.

One of the best features for me is Journeys, as it allows you to view all of the paths in and out of a particular page, journey or funnel that you desire. This has uncovered multiple problems, bugs, and general customer experience issues that we have been able to resolve quickly with the relevant squads. Review collected by and hosted on G2.com.

The only slight negative I have about Decibel is that the user interface can be challenging for new users who are unfamiliar with these kind of tools. Because there is so much data available, you can end up getting lost down a bit of a rabbit hole (which isn't necessarily a bad thing) but then it can be difficult to get back to where you first started.

That being said, there are currently improvements in the works to overhaul the UI to counteract these challenges. Review collected by and hosted on G2.com.

- Session Replays can be saved and shared with stakeholders immediately

- Heatmaps can be based on mouse behavior, clicks, scroll depth and click attribution

- Journeys feature allows you to find customer pathways easily

- Integration with adobe target and analytics

- Building segments on the fly Review collected by and hosted on G2.com.

- Layout and category flow could be more linear to find insights

- Saved work, replays and sessions can be hard to find Review collected by and hosted on G2.com.

The ability to see user journeys first hand through session replays and to understand how customers are flowing through the site has been valuable in identifying key pain points and has enriched our overall analysis.

Another strength is Decibel's integration with other tools such as Adobe Target and Analytics, this has allowed us to pull segments directly from Adobe to get further insights for deep dive analysis.

The level of support we have from Decibel is great, from our Customer Success Manager and Technical support, we always receive prompt responses and the team are always happy to jump on a call to help resolve any issues. Review collected by and hosted on G2.com.

No so much a dislike but currently there isn't the ability to create, save and share journey specific dashboards. Review collected by and hosted on G2.com.

Decibel introduced the DXS metric which is something I've never seen before. This has allowed us to begin thinking more holistically about digital experience and unlock potential areas of our site we can begin to focus into.

One feature I really like is the behavioural heatmaps which allow me to understand not only where people are looking, but more detailed interactions. Another would be the form analytics that provide granular detail down to form field level on what causes frustration for a customer. I can identify reoccurring errors, fields that are being engaged with multiple times and even which one may be causing people to drop off the form entirely.

Decibel enables me to refine my insights with robust data in a user friendly platform. Review collected by and hosted on G2.com.

The limitations I've found sharing funnels, segments and page groupings between properties - actions for one property are not able to be duplicated across other existing properties. The integration with Adobe Analytics works well but doesn't allow for sharing of segments across different report suites in Decibel so therefore I must create the same segment separately for each property I set up. Review collected by and hosted on G2.com.