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Medallia Digital Experience Analytics (DXA) Reviews & Product Details

Sofia T.
ST
Digital Analytics and Optimisation
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel has some amazing features that allow us to look into actual customer experience and pain points throughout the journey. Through Heatmaps and session replays we're able to get a lot of insights on our customers experience as well as identify reasons for frustration and issues in the journey. Decibel's integration with different tools is another strength of the tool, as the Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Their new UI release makes the tool easy to use. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

Some limitations in terms of exporting data sets and filtering the data, however Decibel keeps working on their UI and these functionalities should be improved in a future release. Also the fact that we're not capturing 100% of the data into our account, but it still allows us to get an idea of users behaviour and pain points, as well as do comparison and % analysis. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

Identifying customer pain points through session replays is one of the benefits of using Decibel. Through their heatmaps we're able to analyse a particular page in terms of scroll reach as well as click-through rates, thus making it possible to decide how to optimise our content. We're able to watch pain points in the journey through session replays as well as identify reasons for frustration such as bird nesting behaviour. The Adobe integration allows us to pull segments directly from Adobe and get further insights on that segment such as DXS scores. Analysing behaviour for converters vs non-converters for example has led us to optimise journeys and improve users experience. I have also found goals/events tracking really useful in Decibel as we can track specific CTAs and get further insights on the customer journey through funnels. Review collected by and hosted on G2.com.

Medallia Digital Experience Analytics (DXA) Overview

What is Medallia Digital Experience Analytics (DXA)?

Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.

Medallia Digital Experience Analytics (DXA) Details
Languages Supported
English
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How do you position yourself against your competitors?

Decibel’s platform is driven by the Digital Experience Score (DXS®), the world’s first unique metric for measuring experiences online. Powered by machine learning, DXS® measures every user session – crunching billions of captured data points to quantify user behavior in real time. Tracking over 150 metrics, Decibel is able understand user behaviors and define scores for navigation, frustration, engagement, form experience and technical issues.

Data is visualized beautifully and a full suite of forensic tools allow teams to investigate issues. The platform automatically alerts teams to the biggest opportunities for improving experiences on their websites – meaning less time spent on traditional data analysis.

Additionally, Decibel’s landscape of integrations and partnerships sets us apart, including being the only Adobe Premiere Partner in our space. Decibel is built on an open API – and can integrate with your entire MarTech stack, including analytics, A/B testing, and VoC tools.


Seller Details
Seller
Medallia
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Medallia
12,507 Twitter followers
LinkedIn® Page
www.linkedin.com
2,103 employees on LinkedIn®
Phone
650-321-3000
Description

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment.


Lauren T.
LT
Overview Provided by:

Recent Medallia Digital Experience Analytics (DXA) Reviews

Abdul H.
AH
Abdul H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Decibel"
Decibel is a very useful software for administration departments which has a very easy user interface .It is very useful for manage employees leave...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"A very good customer experience analytics tool"
Medallia's strongest suite is its ability to do sentiment analysis by social media listening and ingesting customer data through channels such as s...
Rao Farhan A.
RA
Rao Farhan A.Mid-Market (51-1000 emp.)
4.0 out of 5
"Good tool Day to Day Task Management"
we are using Decibel for Employee Attendance and Payroll Management; the good thing about Decibel is that it simplifies the process and makes it ea...
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Medallia Digital Experience Analytics (DXA) Media

Medallia Digital Experience Analytics (DXA) Demo - Session Replay
Watch replays of every online visitor—with important sessions automatically flagged for faster insights.
Medallia Digital Experience Analytics (DXA) Demo - Heatmaps
Visualize on-page trends at scale to understand how visitors are engaging with your websites and apps using Medallia’s suite of heatmaps.
Medallia Digital Experience Analytics (DXA) Demo - Revenue Impact
Quickly identify the biggest opportunities for revenue on your digital property, and understand how to increase your bottom line.
Medallia Digital Experience Analytics (DXA) Demo - Real-Time Interactions
Cultivate relationships that are meaningful to each customer by triggering actions that are immediately relevant, like a survey trigger or a live chat.
Medallia Digital Experience Analytics (DXA) Demo - Customer Journeys
Understand the actual paths visitors take through your digital property, and score each step of their journey to see what pages are getting the highest engagement.
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33 out of 34 Total Reviews for Medallia Digital Experience Analytics (DXA)

4.3 out of 5
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Medallia Digital Experience Analytics (DXA) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for Medallia Digital Experience Analytics (DXA)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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Verified User in Banking
UB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Medallia Digital Experience Analytics (DXA)?

Medallia's strongest suite is its ability to do sentiment analysis by social media listening and ingesting customer data through channels such as surveys. the insights provided are very detailed and help in understanding brand and product-related conversations that the customers have in online forums. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

They need to improve third-party integrations, especially to other BI and CDP platforms. The pricing can also be improved and lastly, support is poor at the lower pricing tiers. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

We were looking for a platform for tracking a customer's digital experience and conversations around the same. Medallia is the only choice as it provides all the features under one single platform. Review collected by and hosted on G2.com.

Abdul H.
AH
Assistant Admin Officer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel is a very useful software for administration departments which has a very easy user interface .It is very useful for manage employees leave records and attendance. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

One thing in Decibel I wouldn't say I like it is to add attendance manual uplifting problems if one value or entity we missed then the whole attendance stope uplift and no option for search error. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

Decibel solves payroll problems while we are using in administrative purposes like creating pay, managing leave records and posting leave. One more thing when we post leave than there is an option for writing the reason for leave why you take leave and who is your next on your duty. Review collected by and hosted on G2.com.

Rao Farhan A.
RA
Senior Sales and Support Executive
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Medallia Digital Experience Analytics (DXA)?

we are using Decibel for Employee Attendance and Payroll Management; the good thing about Decibel is that it simplifies the process and makes it easy to manage Daily routine Tasks Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

One thing about Decible we do not like is that we have to fill all discrepancies and leaves one by one. There is no option to fill all of them at once; that is the only thing we are really missing in it Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

We are a big firm and use Decibel for our daily routine tasks like Employee attendance, Payroll Management. Leaves. Time in, timeout half-days late coming or early depart Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Medallia Digital Experience Analytics (DXA)?

The concept and walkthrough of the product is 8/10 stars. The analytics you could derive from this product could be very valuable to anyone designing a website Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

It is hard to get into. I view this product as one that very few people use as "power users" while others stay away and just ask questions. It also has a decent number of bugs, even the sales rep ran into several of them Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

Button placements. Where do I look on a page is difference than an "average" user Review collected by and hosted on G2.com.

RN
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Medallia Digital Experience Analytics (DXA)?

It helps identify pain points in the user journey. It also makes it very easy to quantify these problems which can give you a good idea of the actual scale. I really like the fact that I can also view the sessions that have a particular issue. The journey discovery and page discovery tools are also very useful. Heatmaps help me visualise user behaviour, such as scroll depth or click attribution. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The interface is a bit complex and it takes some time to get fully up to speed if you're a new joiner. Sometimes features don't work and the platform would just give you errors. The journey discovery visual could be improved to identify quickly the most common journeys our users take. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

We use Decibel to identify any issues when we are A/B testing. I have used journey discovery quite a lot as well. We also use it to review specific sessions linked to a segment or a goal. Review collected by and hosted on G2.com.

Jeyda M.
JM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Medallia Digital Experience Analytics (DXA)?

I like using Decibel the most for CRO test ideation and post-test analysis. For example, using segments helps to identify pain points of a particular page or journey by looking at the experience issues in the chosen area. After identification, it can be taken a level deeper by using other Decibel features such as heatmaps and session replays. When it comes to post-test analysis, the ability to compare the control and variant using segments make it easy to identify which one performed better, firstly by looking at DXS and then drilling down further into other behaviours and then visualising these using heatmaps and session replays. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

I would say a downside would be the setting up of segments, for example the process of passing segments from Adobe to Decibel and waiting for them to appear and populate is quite convoluted. Also, when looking at experience issues, I find it difficult to understand which one is the most pressing and which one we should focus on improving to have the biggest impact. Sometimes there are pages and pages to go through and it can be difficult to quantify or make sense of them. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

The main problem I'm solving is being able to visualise and understand what is happening on a specific page/section of the site to cause a negative experience. Often, I am approached with an issue from a stakeholder and I use Adobe to dig into the data to find where and what the issue may be. Decibel then helps to bring the issue to life by taking it a step further and identifying what the user is seeing and experiencing on the page that may be causing drop-off, abandonment, poor conversion etc. With this, I've realised a huge benefit; that these findings can be used to ideate a/b tests to improve user experience and in turn boost business KPIs. Review collected by and hosted on G2.com.

Jordan C.
JC
Digital Insights & Optimisation
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Medallia Digital Experience Analytics (DXA)?

One of the best features for me is Journeys, as it allows you to view all of the paths in and out of a particular page, journey or funnel that you desire. This has uncovered multiple problems, bugs, and general customer experience issues that we have been able to resolve quickly with the relevant squads. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The only slight negative I have about Decibel is that the user interface can be challenging for new users who are unfamiliar with these kind of tools. Because there is so much data available, you can end up getting lost down a bit of a rabbit hole (which isn't necessarily a bad thing) but then it can be difficult to get back to where you first started.

That being said, there are currently improvements in the works to overhaul the UI to counteract these challenges. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

Customer experience issues and bugs are the problems that we tend to solve the most with Decibel. Having integrations with some of our other technology stack, namely Adobe and Usabilla, allows us to have a 360 degree view of the customer experience - and the data we get from Decibel allows us to nail issues down to an individual customer level, for us to provide a much more personalised experience/resolution. Review collected by and hosted on G2.com.

Brad C.
BC
Senior Digital Analyst (Conversion)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Medallia Digital Experience Analytics (DXA)?

- Session Replays can be saved and shared with stakeholders immediately

- Heatmaps can be based on mouse behavior, clicks, scroll depth and click attribution

- Journeys feature allows you to find customer pathways easily

- Integration with adobe target and analytics

- Building segments on the fly Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

- Layout and category flow could be more linear to find insights

- Saved work, replays and sessions can be hard to find Review collected by and hosted on G2.com.

Recommendations to others considering Medallia Digital Experience Analytics (DXA):

The tool is excellent at all of the basics expected of a session replay tool (heatmaps, session replays etc.) and has some cool extra features that can be quite engaging for stakeholders such as journeys and funnels. This can add context and support other analytical tools well.

Their support team typically responds the same day and often fixes any issues promptly with minimal input.

They provide onsite training and work with analytical leads to help integrate the tool across the business and even offer one-to-one training sessions.

Decibel has also been helpful providing links to other organisations and setting up calls to share learnings and adoption of the tool in other businesses. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

- A/B test experiences can be viewed and the differences in behavior compared and contrasted

- User Journeys and the most common pathways taken by users

- Deep-diving in to customer behavior and understanding how customers use features, pages and the content they find interesting.

- Supporting data from other analytical tools to reach a 360 degree view of Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Medallia Digital Experience Analytics (DXA)?

The ability to see user journeys first hand through session replays and to understand how customers are flowing through the site has been valuable in identifying key pain points and has enriched our overall analysis.

Another strength is Decibel's integration with other tools such as Adobe Target and Analytics, this has allowed us to pull segments directly from Adobe to get further insights for deep dive analysis.

The level of support we have from Decibel is great, from our Customer Success Manager and Technical support, we always receive prompt responses and the team are always happy to jump on a call to help resolve any issues. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

No so much a dislike but currently there isn't the ability to create, save and share journey specific dashboards. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

We use Decibel as one of our three analytical pillars when carrying out analysis and through the use of session replays we are able to see first-hand the pain points customers are facing when trying to complete some of our journeys. Being able to share and save these sessions straight away has proved invaluable and has helped diagnose and fixes issues quickly.

Through heat maps we have been able to analyses pages in terms of click through rate and scroll reach which has led to data lead recommendations on how to optimise content. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Medallia Digital Experience Analytics (DXA)?

Decibel introduced the DXS metric which is something I've never seen before. This has allowed us to begin thinking more holistically about digital experience and unlock potential areas of our site we can begin to focus into.

One feature I really like is the behavioural heatmaps which allow me to understand not only where people are looking, but more detailed interactions. Another would be the form analytics that provide granular detail down to form field level on what causes frustration for a customer. I can identify reoccurring errors, fields that are being engaged with multiple times and even which one may be causing people to drop off the form entirely.

Decibel enables me to refine my insights with robust data in a user friendly platform. Review collected by and hosted on G2.com.

What do you dislike about Medallia Digital Experience Analytics (DXA)?

The limitations I've found sharing funnels, segments and page groupings between properties - actions for one property are not able to be duplicated across other existing properties. The integration with Adobe Analytics works well but doesn't allow for sharing of segments across different report suites in Decibel so therefore I must create the same segment separately for each property I set up. Review collected by and hosted on G2.com.

Recommendations to others considering Medallia Digital Experience Analytics (DXA):

Initial setup is quite fast but consider the need for additional development work to enable functionality such as error tracking that may push back the launch date. Review collected by and hosted on G2.com.

What problems is Medallia Digital Experience Analytics (DXA) solving and how is that benefiting you?

We're working to uncover hidden behaviours within our AB testing activities to understand what other factors may have contributed to our eventual results. We have been able to identify where changes to the site have influenced customer behaviour and use the visual tools such as session replays to help replay this story to senior stakeholders.

Its especially helpful at identifying troublesome or non-engaging content to help our creatives and content teams to enhance pages where the DXS may be lower and impacting overall journeys. Review collected by and hosted on G2.com.