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Matomo (Formerly Piwik) Reviews & Product Details

GS
Project Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Matomo (Formerly Piwik)?

Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

GDPR compliant analytics. Review collected by and hosted on G2.com.

Matomo (Formerly Piwik) Overview

What is Matomo (Formerly Piwik)?

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information.

Matomo (Formerly Piwik) Details
Languages Supported
Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)
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Product Description

Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

How do you position yourself against your competitors?

Piwik is a free and open source web analytics platform. It provides users with insights into all areas of their website, web & mobile apps and intranet, allowing them to make changes that will bring more traffic, increase conversions and optimise business strategies.

Piwik is also committed to protecting users privacy through its data ownership and security policy. The data and information collected by Piwik is 100% owned and controlled by the user - Piwik will never share data with a 3rd party. That is what makes it the analytics platform of choice for individuals, large organizations and governments who want a secure and reliable analytics platform that is committed to user privacy and security.

Free product is accompanied with premium services of Piwik PRO. The core services – Piwik Cloud and Piwik Enterprise - help clients host their own Piwik platform, customise it and discover more features and functions.


Seller Details
Year Founded
2007
HQ Location
Wellington, Wellington
Twitter
@matomo_org
9,894 Twitter followers
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®

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Overview Provided by:

Recent Matomo (Formerly Piwik) Reviews

JR
Juan R.Enterprise (> 1000 emp.)
3.0 out of 5
"Matomo/piwik recommendable"
It does what it is expected. Very clear graphs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Easy to link with webpages"
Quite intuitive, useful to have multiple domains
Alessandro C.
AC
Alessandro C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Very Precise tool"
Matomo is a very precise tool, many more than Google Analytics; It is very simple to use
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Matomo (Formerly Piwik) Media

Matomo (Formerly Piwik) Demo - Heatmaps - clicks
Discover where your users are paying their attention, where they have problems, where useless content is and how engaging your content is.
Matomo (Formerly Piwik) Demo - A/B Testing
Test anything and test anywhere to increase your sales, conversions, pageviews and more.
Matomo (Formerly Piwik) Demo - Form Analytics
Identify and fix pain points on the forms that are most important to the success of your business.
Matomo (Formerly Piwik) Demo - Web Analytics
Web Analytics
Matomo (Formerly Piwik) Demo - Funnels
Funnels helps you increase conversions and sales from your existing traffic.
Matomo (Formerly Piwik) Demo - Ecommerce
Understand who your customers are to increase sales and make smarter data-driven decisions.
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Have you used Matomo (Formerly Piwik) before?
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Video Reviews

90 out of 91 Total Reviews for Matomo (Formerly Piwik)

4.2 out of 5
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Matomo (Formerly Piwik) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Matomo (Formerly Piwik)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
JR
Project Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Matomo (Formerly Piwik)?

It does what it is expected. Very clear graphs. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Some more options and visibility could be improved. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

ARIS tool usage statistics Review collected by and hosted on G2.com.

David A. B.
DB
Cofounder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Matomo (Formerly Piwik)?

Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

So far (7 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com.

Recommendations to others considering Matomo (Formerly Piwik):

Implement it on AWS or Digital Ocean Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

Implement analytics for private servers - intranets that won't allow or prefer not to have Google Analytics. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Matomo (Formerly Piwik)?

Quite intuitive, useful to have multiple domains Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

It is not so easy customize dashboards in i Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

Having a quite safe alternative to google analytics Review collected by and hosted on G2.com.

Alessandro C.
AC
Freelance
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Matomo (Formerly Piwik)?

Matomo is a very precise tool, many more than Google Analytics; It is very simple to use Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

I don't like something about the free preview, maybe is too short to evaluate well all the instruments Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

I used Matomo to analyze the insight of my blog, and it makes me watch some aspetcts, that I can't see in Google Analytics Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Matomo (Formerly Piwik)?

An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actioms from different users to only one user. That is something which we saw in front end GUI. Review collected by and hosted on G2.com.

Recommendations to others considering Matomo (Formerly Piwik):

Use it as a backup analytics system as it doesn't provide a hollistic view of data as compared to google analytics. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

We have been using matomo as a feeding tool to our recommendation system. The actions we are recording are very precise and accurate. Also it categorizes the users in real time. Review collected by and hosted on G2.com.

WS
Lecturer Computer Science (BPS-17)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Matomo (Formerly Piwik)?

I'm in love with the Matomo. It provides me with lots of details about activities on my website. One of the reasons for having Matomo over Google Analytics is that I have full control over the statistical data of user activity on my website. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

The User Interface of Matomo is tricky for new users. And installation is a pin if not available on your Hosting Application installer. Also, required storage and database on your hosting. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

I'm using it on my personal website for monitoring traffic and user activities. This allows me to check on which page the user is spending much time on, it helps me in the future to bring more user-oriented content to my website. Review collected by and hosted on G2.com.

YB
Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
John W.
JW
SaaS Revenue Growth Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Matomo (Formerly Piwik)?

Open Source, community-based alternative to commercial alternative (Google Analytics) - data privacy is the primary driver. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

You do need to roll up your sleeves and prepare for installation support on your server; you will need some experience and admin access to complete and trouble-shoot. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

We needed to host our own analytics and Matomo had both the UX (beautiful) and features needed to provide user privacy and support for marketing team. The reporting is functional and supports both marketing and executive team needs. Review collected by and hosted on G2.com.

Dharam G.
DG
Data Engineer
More Options
Validated Reviewer
Review source: Organic
What do you like best about Matomo (Formerly Piwik)?

- It is Open source and is being developed actively

- Has almost all the feature one needs to track user interactions. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

You can only use MySQL for backend data storage. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

ClickStream Analysis

Benefits :

- Open source and hence it is free.

- Easy to use and setup Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Matomo (Formerly Piwik)?

Selfhosting, no Google. It is the best way too keep your data and the data of your customers/users with yourself. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Useability could be better. It is partly hard to set up the things you need to know. Review collected by and hosted on G2.com.

Recommendations to others considering Matomo (Formerly Piwik):

It is not as easy as implementing just a tracking code, you have to know what you are doing. Review collected by and hosted on G2.com.

What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?

The data of our users are not transferred to US-companies Review collected by and hosted on G2.com.