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MarketMuse Reviews & Product Details - Page 9

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

The optimise tab! It helps me optimise my articles before publishing them, even though The Google Algo works in mysterious ways. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Nothing!! I believe the app is well done. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It makes me see where I'm standing related to my competitors. Review collected by and hosted on G2.com.

Saurabh P.
SP
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

UI / UX is Nice . Credit Limits are Good. Content Optimization, Compete reports are really very helpfull to understand and optimize the Content for search engine .I love the credits. Very Strategic and Data-Driven Approach Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I just want if they can also ADD " INDIA " as Location. Resources & use cases are very limited. They Don't have any webinars and live classes to support the users . Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Yes, Go ahead and try their product. They Are Really upgrading their product and Support is good Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Well, I am doing a content Audit using market muse . I do research and Search for topics to prepare SEO content plan. I have Realized now, i started growing traffic on my website and really help me in pitching to my clients . More Strategic and data Driven Approach Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

I appreciate that Marketmuse is so straightforward. The interface needs little-to-no explanation, and it's easy to login and get going. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It can load very slowly when pulling keywords, and I've noticed it can be a bit glitchy when trying to run a search for a pre-existing URL. It doesn't always pull the copy in. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

As an Editorial Manager, my writers can easily search for and leverage the keywords client prioritize without taking much time away from the actual writing process. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thank you for writing a review for MarketMuse! We love to receive feedback. And I'm happy to say that we have worked on improving the user experience in terms of load times and bugs, with more improvements coming. Hopefully that helps!

CG
Content Creator/Blogger
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

I like that MarketMuse is easy to use. It pulls my article via the URL so that I don't have to copy/paste it into the space like other optimizers I've used. Also, it gets results. I've seen articles I've optimized with MarketMuse move up the the rankings. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I think MarketMuse could do a better job of targeting long-tail keywords to include in articles. I feel like there are a lot of LSI keywords and short/broad terms suggested. I'd also like to see an option for optimizing an article that isn't published yet. I'd like the copy/paste option for new unpublished content. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I am optimizing my articles and literally seeing results. I am moving up in the rankings and driving more organic trafiic to my blog. MarketMuse makes it easy to find those LSI keywords. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

Optimization of written content using keyword targeting Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Load time of results when searching for briefs and keywords Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

SEO optimization speeds up editing process for our longform content Review collected by and hosted on G2.com.

AD
Content Marketing & PR Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

I really like the approach MarketMuse takes in helping content marketers identify topics and intent as opposed to just keywords. In our space, intent can be tricky around certain keywords and MarketMuse has done a relatively good job of helping us make the best possible decisions with some articles. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The user experience is a little clunky and confusing. After spending enough time with it (and watching lots of tutorial videos), I've figured out a way to best use the platform that's quick and relatively painless. Also, if you're in a niche industry like the one I do content marketing for, the briefs are not always the best. This is definitely a great platform for SaaS companies that offer something specific, like tax software, or HR software. It's not as good for industries that are in manufacturing. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

If you feel like you have little direction with your content strategy after using Semrush or Ahrefs, MarketMuse could be a good platform for you. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Some of the best benefits (which solve problems) are the questions MarketMuse provides, which are often used as subheads and in FAQs of articles and landing pages. The 'Compete' module is also helpful in including keywords and phrases in the article that aim to outrank the competition. You won't see immediate results, but a recent blog post I published using MarketMuse from start to finish has already garnered about 1,000 impressions and a handful of organic clicks in the first couple of days, which is encouraging. Review collected by and hosted on G2.com.

Jim N.
JN
CMO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about MarketMuse?

The software is easy to use and geared for multiple expertise levels. It provides an eminently easy and actionable way to improve search results and drive greater organic traffic. We've literally (OK, well not literally but...) performed miracles with it. I've been a user for about 5 years -- hard to imagine doing marketing without this software and easy to use process/methodology. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Support level varies. CS is hit or miss. Some are very aggressive about setting up touchpoints. Others you don't hear from much. Though the software really doesn't require a lot of handholding. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

There's really nothing else out there like it. There are great search tools, but this one is a different beast and warrants an examination. You can quickly move up in search results using the prescriptive content tools. I have not used all features but have brought MarketMuse to four companies now and will continue to do so. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Increasing traffic and leads through organic sources for our site. We want to grow our organic website traffic and mrketmuse helps us attract more qualified traffic to drive lead generation efforts. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

MarketMuse is a huge help when it comes to helping form a content strategy and it consistently helps us in creating content that is semantically relevant and ranks. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Like any other software, there are a few things here and there that can be improved on. The optimize feature for example at times returns topics that aren't relevant. They frequently release updates though, so I'm hoping this will be fixed soon. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps us in publishing content that is semantically relevant and ranks, it also helps us in discovering new topics that we can rank for with our current topical authority. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

Keyword depth helps us write engaging content that people want to read and that ranks. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

MM returns mostly generic information, so clients with highly niche or specific needs can be unsatisfied with results. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

The main problem we face is knowing what information people are actually looking for. MM helps us solve that problem. Review collected by and hosted on G2.com.

Alex W.
AW
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

It is very intuitive and does a great job of improving our content for SEO. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

There is nothing I dislike. It is a great product. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It is helping us write better content for SEO and our rankings are improving. Review collected by and hosted on G2.com.