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MarketMuse Reviews & Product Details - Page 8

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Victoria H.
VH
Digital Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Brody M.
BM
Copywriter
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

Market Muse has effectively helped my created content consistently enjoy a high SEO ranking, resulting in many satisfied clients! Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Bit of a nitpick, but the delay whilst MM seeks out keywords is one area that could be continually improved. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps me to identify the keywords integral to achieving a high SEO score and keeps my clients' content at the top of Google searches. Review collected by and hosted on G2.com.

Kelsey B.
KB
Founder, Copywriter
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

Honestly, I still feel that I haven't discovered all of the amazing aspects of this tool yet. As a Stanard-plan member, I do have a bit more leeway when researching or analyzing competitor articles. But there are really two things that were really a game-changer for me:

1. *Relevant* keywords - Not all SEO-powered writing tools differentiate between keywords for a specific article. I originally used Topic, and have also used Clearscope and Frase. All these tools are great, but their keyword recommendations are not always practical or contextual.

2. The number grade - Clearscope and Topic use letter grades, but I've found the use of a number to rank the keyword density of a piece to be a bit better. It gives me a better indication of how much more relevant the article could be compared to other high-ranking articles.

And of course, the optimize/research tools are great.

Since I got the 30% deal at Black Friday, I feel like it's a good price point for a solopreneur/small agency owner. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

To be honest, it's a bit slow. That isn't necessarily a MarketMuse problem, though. It would also take Topic several minutes to create a file. Sometimes I wish it had a few features that Topic or Frase have, such as pulling common questions people ask from Quora or Google. Topic had a nice tool to pull statistics when it was still around.

But those are minor things. The SEO relevance and results I've experienced for myself and my clients have really outweighed the minor inconveniences of having to open Google. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I'm a content writer, and I focus on blogs and websites. As a result, I try to provide the best quality human-oriented posts and include SEO best practices. I believe it's possible to write good, value-based content that also ranks.

MarketMuse helped me cut down hours of SEO research through its laser-focused keyword recommendations and competitor information. Its keyword research tools, especially its new Topic Navigator, have further accelerated my process.

Before using it for my clients, I tested it on my own blog. I optimized an article about learning Bengali, and this article jumped to my top-performing article AND it ranks 4th on organic Google Search.

Most recently, I had a client tell me that my first blog for them (which I also wrote with MarketMuse) was performing 12x better than their other post.

I've also compared my MarketMuse articles to those in Topic, Frase, and Clearscope, as I have clients who use these tools. An optimized article with MarketMuse that meets the average target for keywords or exceeds it typically also ranks high in other platforms. So I feel pretty confident with the platform overall. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

It is user friendly and the UX is very good Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

MM has some quirks. For non-English letters like ü and â it automatically puts the letter in a new line. This doesn't stop your heart but when you accidentally delete one of two keywords required in a certain way the system freaks out and it gives you an error code. It does keep the 'lost' text but you do think it has gone for good when it happens, particularly when you've entered 1000 words already!!! Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It is achieving high Google rank for my client Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

It eliminates a huge part of the secondary keyword research process required for SEO as well as identifies gaps in the market versus competitors that help get pages into Google's SERP features. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The platform can sometimes be a bit clunky, with search queries sometimes taking several minutes to return results. Optimisation tool can sometimes recommend keywords that are irrelevant or doesn't detect the difference between British and American spelling of the same words. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

With so much content being published every day, climbing above the competition is becoming ever more challenging. MarketMuse uses AI to find ranking opportunities and boosts existing content higher with very little effort required. Review collected by and hosted on G2.com.

Verified User in Computer Software
TC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

MarketMuse makes it so easy to meet your SEO goals. Super intuitive and user-friendly as well. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Nothing, it genuinely gives you so much value for free. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

As a content writer for blog posts and landing pages, it's the solution to all my SEO writing needs. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thank you so much for taking the time to review MarketMuse -- we're glad you find it easy to use and that it helps you reach your goals. Wonderful news on hitting the number one spot!

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

I really like the ability to quickly see where my content ranks among others with the same keywords before publshing Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

In the free version, I can't organize the keywords alphabetically or by density. I also can't download an excel version to do it on my own. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Market Muse makes the process of ranking content much easier compared to other tools Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

I use two applications the most - Optimize & Questions. 'Optimize' is great to boost the semantic relevance of any piece of content. 'Questions' is a great tool to get the H2's to rank for Related Questions. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I don't always get information on search intent in the reports. Sometimes while using the 'Optimize' tool to 'Run & Fetch' content - it messes up the formatting which can be quite annoying sometimes. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Marketmuse is helping us with our on-page SEO optimization. It helps us improve the semantic relevance of a piece, identify content gaps and opportunities, and capture traffic for Related Questions. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about MarketMuse?

MarketMuse has an excellent content optimisation tool. When drafting long-form content, you can easily identify relevant keywords to improve the content score. The compete tool works relatively fast and provides a list of keywords. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I found MarketMuse very complex to learn. It takes a while to figure out where to find all the tools, and the steps needed in each case. Creating Briefs is complex and the templates aren't that easy to customise. It's also very expensive. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Content SEO Review collected by and hosted on G2.com.

James B.
JB
Director of Partnerships
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

I like the ease of navigation through all the various features. I also enjoy the simplicity of how everything is broken down to be easily consumed by a variety of experience levels. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

That when you start one query in one feature it doesn't carry over your progress to another query feature. For example, if I am researching a topic, why not when I go to write the content it compares based on what I was originally served up in my research query. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Just dive in and play around for yourself. Its difficult to be taught by others when it comes to SEO understandings. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I am solving SEO problems by finding the proper content that fits the topics I am aiming for. I am more productive when I structure out my outline and goals with research from Marketmuse. Review collected by and hosted on G2.com.