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MarketMuse Reviews & Product Details - Page 6

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

MarketMuse is continuously my favorite tool for running keyword gaps, competitor gaps, and getting semantics. I use it to score my posts and determine word count as well. Such a great tool, and unlike all the competitor tools - MarketMuse doesn't bug out and delete all my progress 3 times per session. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

TBH I recently swapped to a free account because the pricing is just way too much for me right now at a small company :( Wish I still had some of those premium features, but honestly the free account still pretty much gets the job done for me. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

SEMANTICS!! It's so helpful for optimizations. Review collected by and hosted on G2.com.

Erin H.
EH
Founder & Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

I love the score I need to beat from competing websites. I love seeing what words to use and how many times to use them. I love that you can save your work. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wish it would tell me which word to use based on the topic I'd like to write about. Sometimes it will glitch and not save your search or writing. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Making my content SEO ready to be seen on Google. Review collected by and hosted on G2.com.

FR
Head of Content Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

I love the ease of use, the team, and the fact that it gives you all the information to optimize your content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I've seen the product evolve quite a bit. There is a slight learning curve, but it's 10x easier to grasp today than it was a few years ago. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Scaling our content program by simplifying how we create and optimize keywords and content. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

On a free tier, it allows quite a decent usage. I used it for quite a while now, and I have to say it helped me tremendously boost the ranks of our articles in google. The interface is intuitive, and I like the Market Muse keyword scoring system. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Plurals and singulars are counted separately, making copy editing difficult at times for no apparent benefit as google looks into different variants of the word regardless. Also, the price for upgrades is relatively high. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Market Muse is fantastic for optimising the articles. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

MarketMuse is a helpful tool for saving time when you need to analyse a set of search results and understand the most popular topics. It removes some of the manual steps that would otherwise be required. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The content score is calculated by counting exact matches of the topics and sub-topics scraped from the top-ranked pages. It would be good if it picked up semantic keywords or at least could account for apostrophes and hyphens. It would also be good to have more countries available. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It reduces the time it takes to analyse the top-ranking pages for a target keyword. Just hitting the content score (easy to game) wouldn't be effective in my view, but if you make it part of a proper content creation process, it definitely helps you create content that ranks in search. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thank you so much for taking the time to review MarketMuse. We appreciate your feedback and input. We definitely agree about languages and plan to roll more out in the future.

We understand your concern about the content score. Human languages are notoriously ambiguous. A common misconception of SEO is that linguistically equivalent/similar terms are treated the same in search. But, Google handles these differently if there are distinct intents associated with them. Currently, MarketMuse takes a very conservative approach to these ambiguities, reflected in the way we handle plurals, hyphens, gerunds, and the like.

Our patented topic modeling technology analyzes thousands of pages when creating a model (a list of 50 topics) for any given subject. Content Score compares their usage by a specific web page against the model. A maximum of two points is awarded for the mention of each topic in the list, with 100 points being the maximum possible score.

Hopefully, that helps -- thank you for using MarketMuse!

Verified User in Consumer Services
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

Marketmuse is user-friendly. I love that you can optimize a page within 20 to 30 minutes without going off of the site. It's really easy to see what the SERP competitors are doing. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Sometimes it takes a little while to research keywords while it's pulling data. It can also be a little tricky to format your content while in MarketMuse, but I think they have made it easier over time. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is making it easy to optimize multiple pages all in one software. We have a small team so it saves us a lot of time when researching and helps us get quick rank wins. Review collected by and hosted on G2.com.

Estefania G.
EG
Marketing Content Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

The ability to benchmark the quality of my content before publishing. It allows producing in-depth content that will rank well and contains the right keywords to be interesting for my audience. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The names of the sections can be a bit confusing. I don't get the difference between the projects and plans. I would love to have a section for saved keywords to keep track of related content. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I can create content with the SEO best practices, including internal linking. It helps me develop a content strategy that is SEO focused, with content that ranks well. Review collected by and hosted on G2.com.

Verified User in Capital Markets
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

MarketMuse is the only keyword and market research tool I use. While it does have a bit of a learning curve, once you get the hang of it, it's very intuitive and easy to read. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wish the questions had tiers attached to them. When you research questions people ask, it simply provides a list, without providing any idea which questions are searched the most. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Being a content writer, I have to do lots of SEO research to ensure that whatever material I write (blogs and landing pages, mostly) will rank high on search results. Review collected by and hosted on G2.com.

Lauren P.
LP
Content Writer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

It's so easy to use, and gives me the information I need to make SEO-rich content for my clients. I've helped hundreds of businesses reach page 1 of SERPS with MarketMuse. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The keyword organization list is a little confusing. It's not clear if the keywords are organized by importance even though there are suggested keyword importance numbers. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It's hard to find an accurate SEO keyword research tool that makes sense and is easy to use. MarketMuse is user friendly and the onboarding is quick and painless so I can get started right away. Review collected by and hosted on G2.com.

CM
Managing Editor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

The Optimize feature is a truly brilliant feature that puts other services like SEO Surfer and the like to shame. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It's not a brilliant word processor, which can make optimizing content on the platform a pain. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Market Muse allows our editors to be Psedeo-experts on every topic, using data to read between the lines, and allows us to compete and rank more consistently Review collected by and hosted on G2.com.