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Fantastic for topic research and content optimisation
214 MarketMuse Reviews
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I have recently registered for the MM Pro offer at AppSumo. After investing a couple of hours in the Research Application, Composing the drafts, and Enhancing the Content following the MM Optimize Application standards, here is what I have finally published for the Home Page and About us Page.
The content rating on MM was 90% and up competing among the top 10.
I am pleased! In my opinion, MM is a useful tool for writing SEO content.
https://candlelightstudio.com/ Review collected by and hosted on G2.com.
Cannot add more than one domain owned by the same company related to the same business. Review collected by and hosted on G2.com.
I like the optimize tool as it helps to improve the relevance of any piece of content. Adding semantically related keywords has been extremely helpful. Review collected by and hosted on G2.com.
The tool seems not to work every once in a while, which is frustrating when I need to complete a content refresh. Review collected by and hosted on G2.com.
The AI is solid. I have a number of similar tools I use and the MarketMuse AI is definitely among the best on how well the AI works. It provides relevant content not simply scraped information and keywords Review collected by and hosted on G2.com.
I wish the base level subscription allowed you to save your results on the platform for future use. I often brainstorm multiple ideas at once and while it allows you to download the file I'd like to be able to come back and continue it in the platform without having to shell out another querie credit for it. Review collected by and hosted on G2.com.
Lionbridge have been working with MarketMuse for over a year, from an initial proof of concept through to now having our content team work directly within the tool creating optimized content in real time.
As an SEO expert, the tool is great from an efficiency perspective, the amount of input required to support the content team has gone down and the quality of the content produced is excellent.
The level of support we get from MarketMuse is really hands on, tailored training for the SEO team and the content team, weekly meetings during the adoption phase. We now have regular monthly meetings and ad-hoc meetings or training as new features are released. Review collected by and hosted on G2.com.
The only downside is the overhead of training but that effort is quickly offset by the efficiency of getting great content first time. Review collected by and hosted on G2.com.
I love how they show us the frequency of topics both the average competitor and top of class use on a given keyword. That way, we can optimize the topics by examining the strengths of both types. I also appreciated how advanced SEO experts and beginners can easily use the dashboard and scoring methodology. Another benefit is that you can easily show the before and after benefit of leveraging Market Muse. Content is often subjective. By seeing the improvement in scores, Market Muse makes it easier for us to receive approvals. Review collected by and hosted on G2.com.
It doesn't work for every use-case. Perhaps a competitor's authority is too high to overcome, but sometimes the rankings we can't displace surprises me. There are a bunch of topics that don't seem relevant, but those are easy to weed out. I am not sure of the value of scoring the word count because Google algo's are constantly changing. Review collected by and hosted on G2.com.
I like the variety of features MarketMuse has, as well as the helpful explanations of each of their features (which are sometimes hard to understand at first). The Connect and Optimize features in particular are very useful. I also appreciate that we get direct assistance from MarketMuse representatives, who can ensure we are using the software to the best of our ability. We haven't been able to use the content brief creator yet, but from what I've seen in the trainings, I look forward to trying it out to see if it works for us. If it does, it will save us a lot of time and effort on our end. Review collected by and hosted on G2.com.
MarketMuse can be a little tricky to use at first because of their product-specific terminology, but that can be overcome by taking the MarketMuse training courses. It also sometimes takes a while to load the various features, like the Connect or Optimize features. I would recommend adding more training courses, or perhaps some training courses that allow you to interact with the software while you're learning about it--sometimes applying what you've learned about theoretically is difficult to apply to your own business's needs. However, with experimentation, I've been able to mostly work through these struggles. Review collected by and hosted on G2.com.
Marketmuse's software is outstanding for optimizing content. From doing research on contextually relevant but semantically distinct topics to tuning up existing pages, it's an excellent, very tactical tool. Highly recommended for SEO teams. Review collected by and hosted on G2.com.
Natural language generation is still hit or miss (the First Draft product) as of mid-2020. More often than not, it needs substantial editing in order to be usable. Review collected by and hosted on G2.com.
