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MarketMuse Reviews & Product Details - Page 13

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
John H.
JH
Sr. Analyst / Sr. Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

The insights you see with this tool you don't get anywhere else. This is a one-of-a-kind tool. Nothing compare for content optimization. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The AI credits are expensive so I mainly use the tool for the queries and insights they provide. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

content optimization other tools say your 100 and this tool give you way more where others fail. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thanks so much for taking the time to leave a review! I'm so glad that you see benefits from the insights and that it is leveling up your content optimization strategy.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

Gone are the days where I'd spend far too long creating copy briefs for my writers. Marketmuse provides semantic relevance to help my writers correlate head terms with related topics. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It's not that I dislike it, but I never feel the wordcount is accurate. That's fine though given the amount of time I've saved using the product. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I can make copy briefs in half the time and will allow my blog to garner more organic traffic. Review collected by and hosted on G2.com.

Verified User in Construction
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

I use it primarily for optimizing. Helpful for giving insight on what subtopics within the main topic to cover. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

A bit oversimplified. Some of our content has a much higher content score than Market muse suggests is the target, yet it still doesn't rank well. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Some of our content is ranking much higher. Review collected by and hosted on G2.com.

Verified User in Design
AD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

Speeds up the writing process and ensures I include relevant keywords from the start to produce better content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Nothing at the moment. They are constantly improving the product. All the changes I wanted to see are implemented now. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse also helps me to accelerate my content research, creation, and optimization process. Review collected by and hosted on G2.com.

NR
Head of content
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about MarketMuse?

The huge competitive advantage Market Muse offers. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I think when there are updates, they should be made clearer. Sometimes these random things are added but not very clear how to use and make the most of them. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Identifying topic clusters Review collected by and hosted on G2.com.

Maddy F.
MF
SEO Content Strategist & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about MarketMuse?

MarketMuse has a lot of great data to work with and their applications allow you to review a target keyword across several different factors and gain more insight into creating SEO content that can rank. I appreciate that it can help with internal linking, competitor research, and keyword research. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The credit structure/use is extremely cost-prohibitive for anyone that isn't an enterprise business. I had to do a lot of digging/asking questions to their customer support team to understand the nature of how plans worked and what was included — it's quite confusing. It's also confusing that MarketMuse is offering a lifetime deal to an audience of startup entrepreneurs when some of the best functionality relates to using several $100 credits per article. It's not something I can personally justify for every article I create for clients, as there would be no profit left for me. And SEO content is my main product offering!

Of course, that's not an issue if you're an enterprise business with a big budget, I just don't understand going after a non-enterprise audience with similar terms for credit usage. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Go through their documentation and don't be afraid to ask support questions. Also consider similar tools if you don't have an enterprise budget — I use a combo of Frase and Clearscope for content briefing/optimization. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I'm using MarketMuse to assist with keyword research/content briefing. It has helped me to better flesh out semantic keyword terms as well as better understand how to beat competitor content. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about MarketMuse?

the optimize tool helps me identify terms and search options that I would not otherwise consider . Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I don't always love the failure to copy and paste from the optimize tool. Often it leaves paragraphs out. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

huge connection andinternal linking benefits. Review collected by and hosted on G2.com.

MS
Digital agency
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about MarketMuse?

MarketMuse is mature and have impressive functionality.

I find it very useful to find gaps in my competitors coverage and see my article scoring in real time while I write, so I can see what I need to add to get my score better. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The price of credits, they are extremely expensive! Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I think my main benefints for using Marketmuse is getting extensive content briefs for pillar posts.

Let me explain how it is structured.

There are two types of "currencies" in MarketMuse. Credits and Queries. Credits are very expensive and provide high value AI functionality. Credits can be used for the content briefs and creating first drafts or even final drafts!

Using MarketMuse for creating content briefs, I get access to more than enough info about the topic I am looking to write about.

In Marketmuse there is a number of "applications" as they call it. Each of the applications have different functionality. Using the applications cost one or more "queries".

You can analyze the distribution of related subjects when you are creating your blog posts with the app "research".

You can see a heatmap over the highest ranking competition in "compete". You can use it to analyze what others have covered and see if there is gaps that your highest ranking competitors did not cover.

You can keep your readers interested and engaged by answering the important questions they might have. You can see what questions readers want answered in the "questions" app.

You can get help with internal- and external link building in the app "connect". It finds suitable articles to link between in the content on your own domain. It also finds suitable external links.

You can edit your content in optimize. It scores your content as you write, helping you to improve your article before you publish a new article or republish an old one.

I am happy that I can take advantage of this great tools in order to optimize and evaluate my work to get the best result. Review collected by and hosted on G2.com.

John G.
JG
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

I love that MarketMuse has allowed my team to streamline our content development initiatives. My team loves using the content briefs as a foundation and it helps to provide context to the tool beyond a simple count of phrases to include in a given piece. MarketMuse will go the extra mile to outline the type of content that should be developed around a subject and the briefs convey the intent behind the general search traffic that the content piece is likely to receive.

Building out the user-journey and mapping content by topic has been streamlined by the MarketMuses suite. I have found that their internal linking opportunity tool is an amazing tool for medium or larger sites. In my experience, organizations struggle to accurately take inventory of their site's content, and as a result, content is often replicated or poorly linked to within their own content. Creating dead-spots within the site that would otherwise offer value to readers if they had been incorporated more closely with their products, services, and new content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I would love to incorporate the MarketMuse platform into Google Documents. It would save my team a lot of time and effort being able to review Gdoc drafts, as opposed to copying and pasting the content into the tool.

It would also be nice to have the option to export content briefs into Google Documents as well. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We have been working on a content inventory map to align our content by position in the buyer's journey. It is the result of a pruning/merge campaign in order to clean up after a shotgun approach with spun content. We are currently in the process of repositioning ranking content away from long-form tutorial content onto conversion-oriented landing pages.

MarketMuse's content inventory has helped our team identify the ranking content by topic, and we are able to consider the types of pages that we would like users to see first. We can consider the page template types, and determine whether users can interact with our ranking content or are presented with an essential dead-end. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about MarketMuse?

The ability to be more competitive for high value keywords Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Compete data doesn't always match my other research tools Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I am creating better content and improving old content to be more competitive Review collected by and hosted on G2.com.