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Michael consulted the iQ by Intel team in 2018, in an effort to redefine the six-year-old publication's value proposition for upper management. The company's evolution into more of a B2B company required a renewed strategy and set of tactics. This new strategy needed to integrate across marketing initiatives, while building on an established audience and publishing tools. Review collected by and hosted on G2.com.
Michael is a great listener, researcher and pathfinder. He gives excellent examples/anecdotes that help define a clear way forward. His advice around content marketing is tried and true. He's relentless about putting audiences first without forgetting business needs. He did a great job of managing group dynamics and strong personalities, resulting in agreement on a new direction. Michael gave us insights then defined a set of steps necessary to achieve our new value proposition. On top of that, Michael is a pleasure to be with because he's kind and whip smart. Review collected by and hosted on G2.com.
27 out of 28 Total Reviews for Marketing Insider Group
Overall Review Sentiment for Marketing Insider Group
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They really know our industry and most importantly, how to write long-form content that our audience wants to read. The generated 60 pieces of content for us in under one month including human-only, human and bot and bot only. While the human-only content also read better, the human and bot content was also up to our exacting standards. Review collected by and hosted on G2.com.
None that we've found. They are responsive, thoughtful and pleasant people to work with. They deliver on their promises including budget, timing and deliverables. Review collected by and hosted on G2.com.
Michael and his team are extremely reliable and accessible. Backed by a proven track record, their insights and expertise are invaluable. Furthermore, they have created an unbiased monthly reporting process that quantifies results and is easy to understand. Don't waste your time and money with lower-cost alternatives. Review collected by and hosted on G2.com.
We had a few issues with consistency from a couple of writers. However, they promptly addressed the issues when we raised concerns. Perhaps a more formalized process could help resolve these issues. Review collected by and hosted on G2.com.
Marketing Insider Group is helping us beef up our blog content. Review collected by and hosted on G2.com.
They made everything so easy. Every single person we've talked to there has been friendly and down-to-earth. If there are any questions we have, responses are prompt and helpful. Review collected by and hosted on G2.com.
The team is friendly and super collaborative. I appreciated all the knowledge and insight they shared behind our SEO strategy and what actions we could take to make our brand more searchable and seen.
I also loved Giana's fun and GIF-filled emails! Review collected by and hosted on G2.com.
Nothing to dislike—unless you're not a fan of helpful insights and delightful delivery emails. Review collected by and hosted on G2.com.
They're incredibly great at what they do but they were also willing to dig into some curious findings on keywords we were seeing with another buyer intent tool. Review collected by and hosted on G2.com.
I can't say that I have a dislike for MIG - they're great! Review collected by and hosted on G2.com.
They are organized and stick to the promised schedule, but occasionally we were the ones who fell behind. Provide valuable insights on SEO/ what will drive results. They were always very flexible and willing to rework things if we found something we did not like (which was not too often). Review collected by and hosted on G2.com.
Not sure if there was a downside. I suggest having regular reviews of industry terms and your target audience to make sure you are targeting the right people. We were getting good results from the start and then did a review session and brought in additional knowledge to MIG, and the results essentially tripled. The results will be based on what you can supply to them. Review collected by and hosted on G2.com.
I appreciate Marketing Insider Group's knowledge of best practices, flexibility when it comes to the topics we need covered, and responsiveness when we have questions. Review collected by and hosted on G2.com.
Nothing jumps out at me, frankly, they offer great customer service and advice. Review collected by and hosted on G2.com.
Great quality content, is fun to read, insightful and has a great cadence of delivery. Review collected by and hosted on G2.com.
Nothing. Nothing. Nothing. Nothing. Nothing. Review collected by and hosted on G2.com.
The team's approach made marketing feel incredibly less daunting. The entire process it felt like we were one big team with the same goal! Review collected by and hosted on G2.com.
I could see potential for MIG to grow once they can span across all timezones Review collected by and hosted on G2.com.
We're in an agency-to-agency partnership with MIG where they provide blog content for end clients. Review collected by and hosted on G2.com.
For every client, MIG has a smooth, pre-defined process that includes content strategy, ideation, writing, editing, and publishing for the whole year -- right from the outset. The quality of content is unparalleled. MIG goes above and beyond things like "minimum word count" with their blog content and actually make sure that each piece is meeting its objectives. That's not all, they proactively analyze supporting channels such as social media, SEO and PPC to make sure the overall marketing strategy is integrated and working to plan.
Michael makes no compromises on the campaign goals and he always manages to find a clear way forward in every situation. Most of all, he is passionate about transparency and client education. He makes clients understand the "why" and "how" of each task and objective. Review collected by and hosted on G2.com.
