Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. TransOrg offers Market Mix Modelling solution to evaluate the effectiveness of each campaign and each channel independently and also to determine what actually drives the sales. When users leave Market Mix Modelling reviews, G2 also collects common questions about the day-to-day use of Market Mix Modelling. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion.

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