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Mapp Empower Reviews & Product Details

Mapp Empower Overview

What is Mapp Empower?

Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting

Mapp Empower Details
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Product Description

Mapp Empower"s email-marketing platform is now part of Mapp Digital. Visit Mapp Digital’s page to view its all-in-one, comprehensive suite of software including a DMP, cross-channel marketing automation tools, and CDP.


Seller Details
Year Founded
2016
HQ Location
London, GB
Twitter
@Mapp_Digital
6,226 Twitter followers
LinkedIn® Page
www.linkedin.com
526 employees on LinkedIn®

Christine P.
CP
Overview Provided by:
Sr. Director of Marketing, Mapp

Recent Mapp Empower Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"quickly create an email using Mapp Empower."
I think the most helpful feature of Mapp Empower is its template design. I like its template design, and why I think it is helpful is because its t...
parag g.
PG
parag g.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Tool"
Reduce set-up time with self-provisioning of accounts. Easily Integrate with other tools.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Getting there slowly."
Mapp Empower is part of the Mapp Engage ecosystem - it works better when you have the whole package, but the integration efforts, the long delays i...
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Mapp Empower Media

Mapp Empower Demo - Dashboard Mapp Empower
Dashboard Mapp Empower
Mapp Empower Demo - Form Builder Mapp Empower
Form Builder Mapp Empower
Mapp Empower Demo - Inbox Rendering Mapp Empower
Inbox Rendering Mapp Empower
Mapp Empower Demo - Message Delivery Stats Mapp Empower
Message Delivery Stats Mapp Empower
Mapp Empower Demo - Visual Templates Mapp Empower
Visual Templates Mapp Empower
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43 Mapp Empower Reviews

3.4 out of 5
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43 Mapp Empower Reviews
3.4 out of 5
43 Mapp Empower Reviews
3.4 out of 5

Mapp Empower Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Mapp EmpowerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

I think the most helpful feature of Mapp Empower is its template design. I like its template design, and why I think it is helpful is because its template designs are very advanced and unique, it takes less time to create an email, and you can create a good email in a short time. Having a good-quality template Besides producing a good-quality email in less time, I can send and receive a minimum of a thousand emails daily. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

The Mapp Empower Q&A option is not working fast or well; it is working slowly. I reported this to the Mapp Empower moderation team but got no solution. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

With Mapp Empower, I can create a high-quality email and send it to the most valuable person for my broadcast media invitation in less time, and they also praise Mapp Empower. Being able to create emails in less time has, I think, reduced my time waste and helped me create better-quality emails. Review collected by and hosted on G2.com.

parag g.
PG
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

Reduce set-up time with self-provisioning of accounts. Easily Integrate with other tools. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

they have delayed technical glitches to integrate faster as an SMTP system. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

It is easy to integrate with other tools which saves us time. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

Mapp Empower is part of the Mapp Engage ecosystem - it works better when you have the whole package, but the integration efforts, the long delays in process & not so industry-first features are a real letdown. Working with other vendors in the same space, MAPP Empower needs to step into an industry leader in the space to be relevant going forward. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

*Delayed technical glitches to integrate faster as an SMTP systems

*Lack of robust analytics systems in place

*Not a pioneer in industry-first features

*Delayed product released based on feedback Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

NA Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

We are trying to get integration completed which took a few weeks to get done, which delayed the entire time to get the systems running and up to speed which had cascading effects. Review collected by and hosted on G2.com.

Verified User in Political Organization
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mapp Empower?

I love how user friendly the UI is. Learning how to use the functionality and train new users takes minimal effort. This system also accommodates all user levels, from beginners to experts. This is great system to start your email program, and grow it when the time comes to implement more advanced features. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

I wish the system had some additional message reporting capabilities within the UI. I often have to search and compare messages by unique from address, and right now I have to export this reporting and analyze it via an excel file. Small problem to have, but if this capability was available in the UI, I would be able to save a lot of time. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

The Mapp team is a delight to work with! They make their client relationships a top priority, so there's always open communication and we always feel supported. Having this level of support is invaluable and it's been an essential component to our business's success. Thank you Mapp team and keep doing what you're doing! Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

The system tracks key performance indicators of the top 10 domains/ ISPs that are sent to by each individual message. With these insights it makes it easy to identify deliverability issues and resolve them. This feature provides the ability to quickly restore optimal inbox delivery and boost performance. Review collected by and hosted on G2.com.

ES
Student
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Mapp Empower?

Blue hornet is a great, effective, and easy tool to make email marketing seamless. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Although the tool is effective it is also outdated. The tool should be updated every couple of months to maintain its image. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

I would give it a try. It really is a effective and reliable tool for email marketing. Although it has its down falls it is an overall good tool to use at first. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

BlueHornet is a reliable tool and that is why it is so frequently used. We know it works which is why we continue to use it. There is some work that needs to be done but in terms of its delivery it is very effective. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mapp Empower?

I love how easy it is to use this software. Everything stays organized on individual cards and can be sorted into different boards. It helps our different teams and graphic designer keep track of different projects and the progress of each one. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

After approximately 2 years of use, I cannot find any negatives to this software. Sometimes it is overwhelming having multiple projects going at once and having so many notifications to sort through, but that isn't a negative of the software itself- just a reflection of how busy things can get!

Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

yep Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

Trello has really helped my company keep projects and design requests organized. We are able to connect directly with our graphic designer and collaborate with team members even when we aren't in the office. It's been simple for new users to learn so we don't have to take extra time out of our schedules to train and learn. It also helps with the communication throughout our design team and revising designs and projects as we go. Review collected by and hosted on G2.com.

Verified User in Luxury Goods & Jewelry
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

what i like best how this software is its ability to integrate the functionality of communication between various partners in the company who use the same software, this allows for a more efficient method of marketing. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

what i dislike about this software is the tedious amounts of little adjustments that need to be made, esp on the dashboard Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

i am solving a faster method of communication and dissemination of information. I have realized that this product does it better than a food amount of other product services. Review collected by and hosted on G2.com.

Sharmaine W.
SW
Treasurer
Management Consulting
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

Bluehornet is a marketing software we have been using for sending out emails and has proven to be very helpful in our office. Firstly, it is very easy to use and the most effective way the market by sending emails that we have used so far. The team has generated more sales, profits simply from using this. What I prefer more over other programs is that Bluehornet is that it is simply the easiest to use, even though a look through a manual might be needed for first time users.

Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Overall, I find Bluehornet’s software one of the simplest to use so it is difficult to find something I dislike about it. I think that there can be updates in the overall interface. For instance, it can look more minimalistic or simpler so that it is easier on the eyes. Also, this would make me consider using this in the longer term. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Empower:

If others are considering to use this product, I suggest that when using Bluehornet is to have a quick look over the instructions. Then for sure this can help you effectively use the software. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

If others are considering to use this product, I suggest that when using Bluehornet is to have a quick over the instructions. Then for sure, this can help you effectively use the software. Review collected by and hosted on G2.com.

BS
Marketing Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

Large clients

Number of features

Webinars

Analysis

Subscriber base expansion Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

Lack of information on website

Customer support

Reported interface issues Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

They provide a robust list of features in all aspects of email marketing, including email design, subscriber registration, list management, automation, integration, reporting and analytics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Empower?

Once we were able to get the platform up and running, as a marketer, customization within the platform was simple and didn’t require a lot of development. Review collected by and hosted on G2.com.

What do you dislike about Mapp Empower?

There was a significant amount of onboarding time to get our campaigns going and lack of support. Most of our segments were broken in fairly simple campaign structures that took weeks to work. Review collected by and hosted on G2.com.

What problems is Mapp Empower solving and how is that benefiting you?

Digital Marketing is always something our customer base will be moving to. Review collected by and hosted on G2.com.