Madison Logic Platform Reviews (274)

Reviews

Madison Logic Platform Reviews (274)

4.3
275 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the Madison Logic Platform for its user-friendly interface and robust reporting capabilities, which facilitate easy navigation and insightful data analysis. Many appreciate the platform's ability to deliver high-quality leads and actionable insights, enhancing their marketing strategies. However, some users note that the dashboard functionality could be improved, particularly regarding filtering options and data export features.

Pros & Cons

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Verified User in Financial Services
AF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Strong offering & good account management"
5/5
What do you like best about Madison Logic Platform?

Their reps have been very helpful in explaining how Madison Logic operates as opposed to other publisher who you would have used before.

They offer cross platform tracking to help attribute performance uplifts to LinkedIn activity that runs at the same time as their activity. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

Nothing has stood out as such so far. All good things. Review collected by and hosted on G2.com.

MJ
Manjunath J.
Senior director
Enterprise (> 1000 emp.)
"Consistent ABM vendor with fantastic reporting capabilities"
4.5/5
What do you like best about Madison Logic Platform?

We have been working with ML for little more than 3 years now. Since we work mostly with ABM lists, their full funnel engagement campaigns work best for us as we are able to track the engagement at account level with great insights. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

Nothing particular, we have had positive experience so far. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Unveiling the Journey with Publisher's"
5/5
What do you like best about Madison Logic Platform?

The Team, i have been working with Natasha from a long time, I love the way they take responsibility and accountability for the campaigns, Best team to help us with any information or data request. Madison Logic Platform stands out for its comprehensive suite of tools that enable precise targeting and effective engagement with B2B audiences. Its ability to seamlessly integrate data-driven insights with marketing strategies is particularly commendable. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

The team doesn't share analysis of the campaign, the after campaign services is something bothering us Review collected by and hosted on G2.com.

JJ
Jakob J.
Field Marketing Specialist
Enterprise (> 1000 emp.)
"Great service, very constructive collaboration empowering us to reach our goals"
5/5
What do you like best about Madison Logic Platform?

They platform is very intuitive, the account team is amazing! Very easy to set things up or adapt current campaigns due to the clear structure of the onboarding and working process led by the customer account & support team. Working with the ML team makes my work life easier as they think things through almost like an extension to my team. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

The data provided is great to create a full funnel campaign, yet I would enjoy intent and trending topics outside of the campaign, too. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Great support, clear communication, and prompt campaign execution"
4.5/5
What do you like best about Madison Logic Platform?

The platform is straight-forward and easy to use. That said, since ML is a managed service, I don't really engage with the platform much. The team takes care of it. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

Leads will be delivered in folders that are not clearly named and can be tough to comb through. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Quality leads"
3.5/5
What do you like best about Madison Logic Platform?

Madison Logic got our brand in front of our target accounts and generated qualtiy marketing leads. I like the reporting dashboard and the intel it offers, as well. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

Communication on how the program works is not super straightforward from our reps. It can be an expensive addition to a budget just for MQLs. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Well organized dashboard with content syndication services that give out what you put in"
4/5
What do you like best about Madison Logic Platform?

The analytics and reporting dashboard is honestly really well designed. They provide you all the information you need and some you wouldn't think to ask for, but I don't personally find it overwhelming. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

You do need to be on top of the type of leads you're getting (if doing content syndication) because the leads can become irrelevant or slightly out of touch for targeting quickly. But honestly if you keep an eye on it and are honest with your rep I've seen good results. Review collected by and hosted on G2.com.

Cedric C.
CC
Cedric C.
APAC B2B - Digital Ecommerce Marketing Manager
Small-Business (50 or fewer emp.)
"Excellent Platform for ABM Ads"
5/5
What do you like best about Madison Logic Platform?

I've had the pleasure of collaborating with Divya, the Account Sales Director for APAC, and Zefang, the Account Manager who manages our ABM display ads account. We achieved favorable results for the business to date. This is the go-to platform if you're looking to build Account Based Marketing pipeline as part of your marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

None that I know of at his point of time. Review collected by and hosted on G2.com.

Judit S.
JS
Judit S.
Global Head of Demand Generation
Enterprise (> 1000 emp.)
"Reliable ABM platform for content syndication"
5/5
What do you like best about Madison Logic Platform?

Reliable ABM platform for content syndication-based targeted lead generation. Can scale with your GTM needs and deliver single or multi-touch leads, surrounded by display ads and re targeting if that's what you're looking for. Their platform provides great insights on account engagement, collecting data across different organic and paid channels. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

There might be differences across the regions on the reach and quality of leads due to the publications used. Suggest to pre-assess your targeted audience with the help of the Madison Logic customer success teams. Review collected by and hosted on G2.com.

AA
Anees A.
Senior PPC Exec
Mid-Market (51-1000 emp.)
"Great tool and amazing support team"
5/5
What do you like best about Madison Logic Platform?

Easy to use interface and working alongside the team at Madison Logic has been a great experience. They are very understanding and open to feedback. Review collected by and hosted on G2.com.

What do you dislike about Madison Logic Platform?

I haven't found anything that I don't like. Review collected by and hosted on G2.com.