Luz - Competitor Insights Platform Reviews & Product Details

Luz. Competitor Insights Platform is obstructive. It needs to provide an abundance of information about my competitors and does not cover everything from their marketing strategies to customer feedback. Review collected by and hosted on G2.com.

The platform needs to provide a view to help me stay ahead in the market. Its less user friendly interface makes navigation hectic and real time data updates are needed to ensure I always have the insights at my fingertips. Review collected by and hosted on G2.com.

They genuinely listen to user feedback. The data quality, for established brands is exceptional. The API is well designed and functions for extracting smaller scale data. Review collected by and hosted on G2.com.

It lacks flexibility in generating personalized reports. This restricts our ability to conduct in depth analysis. Review collected by and hosted on G2.com.

In my early interaction with Luz and the competitor insight platform, it was clear that the information gained would become a vital part of running the day to day of our operations. First, getting an understanding of where our brand stands in the market and seeing the potential was both motivating and insightful. Second, we are able to eliminate the guesswork that goes into product development and the unknowns within a first-time order of a new product segment. Really excited for the future with this one. Review collected by and hosted on G2.com.

Excited to see their historical data fill out over time with more brands included. Ability to see more brands even if that means for a shorter amount of time. Review collected by and hosted on G2.com.

No one needs to take time to try to make sense of the retail landscape anymore. Luz provides it to you. This gives clear and actionable data for products and for the overall consumer behavior on a daily basis. Wholesalers, retailers can no longer go without having access to this. With the info obtained via Luz we have started new categories, changed our marketing strategy, and were able to improve pricing strategies. I cannot recommend this enough to peers in the industry. Review collected by and hosted on G2.com.

Im one of the earliest users and have observed all of the changes and improvements to the platform. They really do listen and make improvements continually. Review collected by and hosted on G2.com.

Having this kind of data at my fingertips is so helpful. It is really helping me with planning and campaigns. Review collected by and hosted on G2.com.

It would be great to get details about any competitor. Review collected by and hosted on G2.com.

Luz contains data for a large number of brands which allows not only for competitor performance analysis but also can give a broader overview of market. Luz team is highly involved in the development and is super supportive. Review collected by and hosted on G2.com.

Data quality is very good for large brands and can be a little bit challenging for smaller. Historic data availability is limited (Luz is a new company). API is nicely designed and works great for pulling data for a small number of brands, pulling on a large scale can be more challenging. Review collected by and hosted on G2.com.

user friendly easy to use dashboard with incredible insights for product development and benchmarking tools. Review collected by and hosted on G2.com.

I am not unhappy with anything at all about the product. Review collected by and hosted on G2.com.

- Data in an accessible way

- Account Management team is very supportive

- Platform has the potential to improve, and Luz is open to Feedback Review collected by and hosted on G2.com.

- Data is limited in certain e-commerce sectors/categories

- Data is not always reliable, and requires additional spot checking Review collected by and hosted on G2.com.

I like the platform. It makes it easy to search. I also like how it shows what social media posts did well. Review collected by and hosted on G2.com.

I don't like how some of the retailers don't have categories. Review collected by and hosted on G2.com.

The SKU level data on each product is amazing. The holy grail of competitor data on eCommerce sites. Review collected by and hosted on G2.com.

Because LUZ is newer and some of the brands haven't been tracked yet - sometimes the historical look back isn't available. Review collected by and hosted on G2.com.