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Looker Reviews & Product Details

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Provides real time data and reporting that allows me to take action. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Not always up to date, have to verify every report line by line with Salesforce. Super time consuming and Review collected by and hosted on G2.com.

Recommendations to others considering Looker:

You definitely need training to fully implement Looker into your workflow. Be sure to check your coworkers saved reports so you don't spend time building something that already exists. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Helps me keep up to date in creative ways with clients that are using the product and those that are not. Review collected by and hosted on G2.com.

Looker Overview

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Looker Details
Product Website
Discussions
Looker Community
Languages Supported
English
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Product Description

Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

How do you position yourself against your competitors?

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.


Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,644,795 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


LD
Overview Provided by:
Marketing Executive and Leader, focused on pipeline generation

Recent Looker Reviews

PY
Prakalp Y.Mid-Market (51-1000 emp.)
4.5 out of 5
"Looker Studio - An Effective Solution For All Your Reporting Needs"
Looker studio helps in connecting with major data sources to create a data-visualization report with custom filters. It has blended data feature wh...
DP
Deep P.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful and Flexible Data Exploration"
It gets Everything into one place using LookML, which is very incredible. The feature of creating beautiful data dashboards is the most I liked. In...
VS
vipul s.Small-Business (50 or fewer emp.)
4.0 out of 5
"Great visuals and highly recommended."
Looker provides powerful Data Modeling, self-service analytics, Integrated workflows, Real-Time data, customizable Dashboards. These integrated f...
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2 people requested security information

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1,464 out of 1,465 Total Reviews for Looker
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Looker Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for LookerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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AN
Human Resources Intern
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Looker?

I am using Looker Studio since last 1 year and I have created multiple dashboards for me and my organization.

The best thing about Looker according to me is the ease of setup.

And the second thing is the way it connects with multiple data types. You can integrate this with a lot of data platforms.

You can create visually appealing and at the same time useful dashboards with this platform. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Sometimes when you have multiple charts setup on the page some of your charts are loaded while the others don't load until you refresh the page in your browser.

I have experienced this while accessing the platform on Windows and also macOS. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

There were a lot of important business decisions that used to take a lot of time when we were not using Looker. Since we have started using Looker, our data is in the visual form (charts) which help us make the decision faster.

The cross filtering function of Looker helps us solve the issues regarding critical metrics of various business units and departments. Review collected by and hosted on G2.com.

PY
Assistant Manager Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Looker?

Looker studio helps in connecting with major data sources to create a data-visualization report with custom filters. It has blended data feature which allows to create a single table from different data sources especially like Google Analytics and Google Search Console. You can also create a customizable report and instantly create a new report with same metrics and dimensions just by changing date range. It's reporting helps to make data-driven decision making. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Mismatched dimensions often cause errors when creating a data visualization report. Also, sometimes data does not refresh automatically so we need to connect again using data connectors. Lastly, partner connectors have limited connection availability and you may have to download CSV file to create a visualization report. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker Studio helps me to create a real-time ranking report, blended data report and it tracks leads and conversion data. Review collected by and hosted on G2.com.

MP
Call Analyzer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Looker is a very useful BI tool and easy to use. Ease of integration It integrates with various cloud data sources, Frequency of use is very nice, and it is ideal for daily task use. Looker is also very useful for customer support for creating good data with visualization. Ease of implementation is also great in Looker. I Like using Looker for my Data Analytics work. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Sometimes setting up Looker and learning ML is challenging, especially for unfamiliar terms. Looker is good, and I like it very much. I don't have any dislikes. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker helps me to solve the challenges by allowing me to connect various of data at one go. Looker is similar to excel also it is easy to use. It is very beneficial for me because it is easy to use and highly efficient. Review collected by and hosted on G2.com.

SM
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Effortless reporting with built-in metrics and dimensions, seamless data import from various sources via inbuilt APIs, easy sharing options, excellent visualizations, and insightful graphs, bars, and columns with date range filters for beautiful insights Review collected by and hosted on G2.com.

What do you dislike about Looker?

Bug Error with Data Blending:

Occasionally, when blending data in a table, a bug displays "RESERVED_TOTAL" in a dimension, causing other rows to disappear.

For more details, refer to this discussion: Looker Studio Community - RESERVED_TOTAL Issue. (https://www.googlecloudcommunity.com/gc/Looker-Studio/Random-RESERVED-TOTAL-grouping-when-using-GA4-live-connector/m-p/821696)

Quota Error:

At times, data tables or metrics show a "Quota Error," causing data to stop displaying.

A quick refresh often resolves the issue, and the data reappears.

Data Blending Limitation:

Looker Studio allows merging or blending a maximum of five tables or datasets into a single table. Blending more than five tables is not supported.

Unknown Errors:

Occasionally, an unknown error occurs, preventing data from displaying. However, refreshing the page generally resolves the issue and restores the data.

If you encounter issues with data visualization, try refreshing the page as a first step. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

easy to maing report Review collected by and hosted on G2.com.

AG
CEO &amp; Founder / Senior Marketing Communications Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Looker has been transformative for how we manage and interpret data. It has become a tool we use weekly, if not daily. It has been central to our data consolidation and centralization process. We've combined sources including Google Analytics, Search Console, social, and custom spreadsheets that have completely changed how we approach reporting. It has helped us reduce time to generate reports, draw insights, and reduce errors. It was also easy to implement and scale. Looker has helped us build a culture of data-driven decision-making year-round, giving every team the tools and insights they need to operate effectively and efficiently. I have never had to reach out for customer support, which tells me the tool is doing what it is supposed to do. Review collected by and hosted on G2.com.

What do you dislike about Looker?

There are bugs sometimes with modules, where filters, charts, and data sources aren't syncying or go out of sync for no reason and won't update the visualization. That requires you to sometimes rebuild an entire project, which is very frustrating.

The learning curve for new users using customizations was a little steep. I didn't feel the online training /resources available was sufficient or well positioned. It's more like you're on your own or watching YouTube videos. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker tackles the fragmented data sources and inefficient reporting processes that most businesses have. Before using Looker, our data was siloed (Google Analytics, Search Console, custom spreadsheets, social, paid, and various other platforms), and was manually pulled together in a PowerPoint. Compiling reports was time-consuming and likely included human errors. Looker has centralized these data streams, giving us a single source of truth and eliminating hours spent on manual data corraling. Also, the easy integration of filters has allowed us to scale our services and serve more departments/clients. Instead of spending 3-4 hours in a report, I spend a few minutes monthly now. Of course, set up required hours, but it was worth the investment long-term. Review collected by and hosted on G2.com.

MK
Senior Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Looker?

1. Web Based tool - Easy to setup ,only require email Id and can easily reset password by tirgerring reset link from User Tab.

2. Various role available for different usecases - Looker can have read-only user, explore user and other users. So it provide right access for right persons.

3. Support 24*7 - Looker provide Customer support, in case you have problem related to product you can raise a ticket and you get answer fast.

4. Usage - Since it is web based various people can use it at a single time. Also we can open as many links and all will be seperate which is quiet good in looker.

5. Frequency of Use - You can use it 24*7 it provide dataframe usage which automatic refresh the data and we can create various schedules which run as per time frame.

6. Ease of Implementation - You can work upon various client making different folder with selective access and can also create security based on it.

7.Integration - Looker have various connectivity plugins and it can connect to nearly everything.

8. LookML Modelling - This is core of looker. via LookML you can create dashboards , persistent tables and can even do basic ETL. Review collected by and hosted on G2.com.

What do you dislike about Looker?

1. Don't give us option to upload csv and analyse - Looker always needs a dialect.

2. Can't fully establish row level and column level security - You can hide columns but you can't hide rows. Also, if it is a PHI data and you need to have limited access you can't to it easily. You have to do a lot to cater this.

3. Needs hands-on before working - Since looker is based on Lookml ,which is similar to SQL but one can't start at its own withou having some guidance. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

1.Looker is making things dynamic for me. Schedules are running at its own since past 3 years and it is running good.

2. We have made very data-intensive and calculation-heavy visuals easily in looker with the help of persistent derive tables.

3. We are currently handling more than 6 clients in looker using the security feature. Review collected by and hosted on G2.com.

SS
Sr. Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

I think Looker stands out for its ability to transform data into easily accessible insights with its strong focus on data modeling and user-friendly visualizations. One of the things I like best is how Looker allows teams to define a centralized "semantic layer" with LookML, which ensures that business logic is consistent across the entire organization. It makes it easier for non-technical users to explore data, while giving data engineers and analysts the control to shape and model it to fit specific needs.

The ability to build dashboards and reports in a way that's interactive and customizable is also a huge advantage. You can create a more tailored experience for different teams without needing to manually export data every time. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Looker can have a steep learning curve, especially with its LookML modeling language, which may be challenging for non-technical users. Its data visualization options are less customizable compared to tools like Tableau or Power BI. The reliance on LookML can create bottlenecks for self-service reporting. Looker's pricing can also be expensive, especially for smaller teams. Performance may slow with large datasets, and it lacks some out-of-the-box integrations and collaborative features found in other BI tools. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker is used for creating interactive dashboards and reports, enabling self-service analytics, and exploring data through its semantic modeling layer (LookML). It supports real-time analytics, data modeling, and collaboration by sharing insights across teams. Looker is also used for embedded analytics, integrating with external tools, and maintaining data governance with secure access controls. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

An absolute rockstar tool by Google in terms of creating reports, dashboards and models which can be utilised across teams and members.

At G2, we are using Looker as our major dashboarding tool for providing business insights to our customers which in turn is helping us to generate a good amount of money.

Looker has integrations with a lot of 3-rd party apps which actually makes it versatile.

Since it'a a product by Google, the community and customer support is obviously going to be great. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Looker is quite complex to implement at first atleast for beginners in data domain and hence takes a good amount of effort in development and maintainence.

Also Looker can be way slow at times if you're asking it to handle a lot of complex data related transformations which might impact deliverables for tight deadlines. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker is helping us to generate cool dashboards for our customers and provide them valuable business insights Review collected by and hosted on G2.com.

ME
Data Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Looker is very user-friendly, even for people without technical skills. It has a lot of ready-made connectors, making it easy to pull data from different sources like BigQuery, Google Sheets, or marketing platforms. You can quickly create clean, interactive dashboards without needing to know coding or SQL. Review collected by and hosted on G2.com.

What do you dislike about Looker?

While it’s great for most use cases, Looker can be slow when working with very large datasets. Some features feel limited compared to more advanced tools, and it might not be the best choice for complex data transformations. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker helps bring all my data together in one place, so I don’t have to deal with scattered or messy data. It makes creating dashboards and reports easy, so my team always works with the same information.

For me, Looker saves time by automating reports and reducing the need to do things manually. I can quickly explore data, find trends, and make decisions faster. It’s also helpful because I can share dashboards and set up alerts to keep everyone updated. Review collected by and hosted on G2.com.

KJ
Decision Analytics Associate (2022-2023); Business Analytics Associate (2020-2022)
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Google Cloud?

Google cloud offers a wide variety of file formats to upload and manage them over the cloud. Moreover, the upload and download speeds are best-in-class for all format types. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

The file management and storage management can be more intuitive. Also, the UI can be made a bit more sophisticated for advanced functionalities. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

We use the entire google suite for our internal usage and this allows us seamless integration into the apps supported by google. Review collected by and hosted on G2.com.